The Art of Selling Used Cars
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Dan Mercurio
Apr 27, 2013, 8:00:03 AM4/27/13
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Please consider this free-reprint article written by:
Dan Mercurio
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The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
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Article Title: The Art of Selling Used Cars
Author: Dan Mercurio
Word Count: 792
Article URL: http://www.isnare.com/?aid=592090&ca=Automotive
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=592090
Easy Publish Tool: http://www.isnare.com/html.php?aid=592090
*********************** ARTICLE START ***********************
Unlike trying to sell so many other products, trying to sell a used vehicle can be very tricky. With so many things that a person needs to be aware of and with so many dealerships offering warranties and guaranties of quality, selling a used car on your own can be a major feat. So what are some of the best techniques for selling a used car on your own? When we get right down to it, there are really only about four main areas to consider when deciding to put a used car up for sale privately.
For most people when looking at so many cars available from both private owners and dealers the two most important factors that are considered first are the reliability and safety of the vehicle. Truth be known, almost anyone who has ever bought a used car has stories of used cars that they bought where shortly after the purchase they began to experience mechanical failures. If you are smart, before putting any vehicle up for sale it would be a good idea to have the vehicle serviced. At the very least you should have it checked independently for any obvious faults, particularly those that might be considered issues with the safety of the vehicle.
Next and most obvious you need to make sure that the vehicle being sold is roadworthy. In most areas around the country and in the Used Cars Cincinnati area where I am from, this is usually determined by the fact that it has a valid Ministry of Transport (MOT) certificate. If this is not available, it is the responsibility of the seller to make this known before selling the vehicle. If this is not disclosed, it is possible to be prosecuted if it can be proven that a vehicle was sold with prior knowledge of a dangerous condition.
The third aspect that is most often considered is the sale price of the vehicle. This is where your own personal selling technique has to be refined because no matter how good your techniques may be, they will never be successful if the price you are asking is way out of line with the fair market value for the vehicle. In the Cincinnati Used Cars market especially where there is a lot of competition for selling used cars, it is vitally important that you gauge the market and price your vehicle at the right margin level to make yourself competitive. This is why it is important to do some research in order to determine what might be a realistic price to attract potential purchasers?
The final factor to consider is that you need to put yourself in the shoes of the buyer where you would not want to be told false or misleading information so you should not make misleading statements about the vehicle being sold or misrepresent to the buyer in any way. Once you have reviewed this information and taken action on what has been outlined above the next step is to discuss the best methods for selling the car.
There are so many ways to sell your car and like most of us your going to be anxious for a quick sale, but the best way to guarantee yourself the most profit is simply through your own efforts rather than taking short cuts and giving up some of your profit by taking it to a dealer or part-exchanging it for another. Experience has shown that one of the most common and generally successful methods for selling your car is to advertise in your local paper. As long as you put the effort into creating an ad that stands out when advertising with so many others, it is possible to get it sold in a matter of a few days. If you consider peoples buying habits and place your ad on a Friday, this allows people the weekend to look at the car and should increase the odds of having a higher number of interested parties giving a higher prospect of getting the price that you want.
As another option many people are turning to auctions to sell their used cars. Auctions can be using a local lot, or could be through the Internet using services such as EBay. Using an auction can be attractive because people are under the illusion that this will ensure them of getting the maximum possible price.
So no matter what method you choose or what techniques you decide to use, the bottom line is you need to do your homework, make sure your vehicle is in the best possible condition and that however you decide to move forward there are no guarantees.
About The Author: Dan Mercurio is President of Elite Search Engine Marketing http://www.elite-searchenginemarketing.com and administers search engine marketing campaigns for Used Cars Cincinnati http://www.northgatefordlm.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=592090
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Dan Mercurio
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=592090
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=592090
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: The Art of Selling Used Cars
Author: Dan Mercurio
Word Count: 792
Article URL: http://www.isnare.com/?aid=592090&ca=Automotive
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=592090
Easy Publish Tool: http://www.isnare.com/html.php?aid=592090
*********************** ARTICLE START ***********************
Unlike trying to sell so many other products, trying to sell a used vehicle can be very tricky. With so many things that a person needs to be aware of and with so many dealerships offering warranties and guaranties of quality, selling a used car on your own can be a major feat. So what are some of the best techniques for selling a used car on your own? When we get right down to it, there are really only about four main areas to consider when deciding to put a used car up for sale privately.
For most people when looking at so many cars available from both private owners and dealers the two most important factors that are considered first are the reliability and safety of the vehicle. Truth be known, almost anyone who has ever bought a used car has stories of used cars that they bought where shortly after the purchase they began to experience mechanical failures. If you are smart, before putting any vehicle up for sale it would be a good idea to have the vehicle serviced. At the very least you should have it checked independently for any obvious faults, particularly those that might be considered issues with the safety of the vehicle.
Next and most obvious you need to make sure that the vehicle being sold is roadworthy. In most areas around the country and in the Used Cars Cincinnati area where I am from, this is usually determined by the fact that it has a valid Ministry of Transport (MOT) certificate. If this is not available, it is the responsibility of the seller to make this known before selling the vehicle. If this is not disclosed, it is possible to be prosecuted if it can be proven that a vehicle was sold with prior knowledge of a dangerous condition.
The third aspect that is most often considered is the sale price of the vehicle. This is where your own personal selling technique has to be refined because no matter how good your techniques may be, they will never be successful if the price you are asking is way out of line with the fair market value for the vehicle. In the Cincinnati Used Cars market especially where there is a lot of competition for selling used cars, it is vitally important that you gauge the market and price your vehicle at the right margin level to make yourself competitive. This is why it is important to do some research in order to determine what might be a realistic price to attract potential purchasers?
The final factor to consider is that you need to put yourself in the shoes of the buyer where you would not want to be told false or misleading information so you should not make misleading statements about the vehicle being sold or misrepresent to the buyer in any way. Once you have reviewed this information and taken action on what has been outlined above the next step is to discuss the best methods for selling the car.
There are so many ways to sell your car and like most of us your going to be anxious for a quick sale, but the best way to guarantee yourself the most profit is simply through your own efforts rather than taking short cuts and giving up some of your profit by taking it to a dealer or part-exchanging it for another. Experience has shown that one of the most common and generally successful methods for selling your car is to advertise in your local paper. As long as you put the effort into creating an ad that stands out when advertising with so many others, it is possible to get it sold in a matter of a few days. If you consider peoples buying habits and place your ad on a Friday, this allows people the weekend to look at the car and should increase the odds of having a higher number of interested parties giving a higher prospect of getting the price that you want.
As another option many people are turning to auctions to sell their used cars. Auctions can be using a local lot, or could be through the Internet using services such as EBay. Using an auction can be attractive because people are under the illusion that this will ensure them of getting the maximum possible price.
So no matter what method you choose or what techniques you decide to use, the bottom line is you need to do your homework, make sure your vehicle is in the best possible condition and that however you decide to move forward there are no guarantees.
About The Author: Dan Mercurio is President of Elite Search Engine Marketing http://www.elite-searchenginemarketing.com and administers search engine marketing campaigns for Used Cars Cincinnati http://www.northgatefordlm.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=592090
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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