Writing Press Releases For SEO
0 views
Skip to first unread message
Jane Sumerset
Apr 2, 2013, 5:10:02 PM4/2/13
to publish-the...@googlegroups.com
*****************************************************************
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Jane Sumerset
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=379072
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=379072
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Writing Press Releases For SEO
Author: Jane Sumerset
Word Count: 615
Article URL: http://www.isnare.com/?aid=379072&ca=Writing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=379072
Easy Publish Tool: http://www.isnare.com/html.php?aid=379072
*********************** ARTICLE START ***********************
If you're running a business, no matter how small, writing press releases can be one of your most important avenues for marketing. When doing press releases, it's always best to hire a company that specializes in them, as they would be familiar with the details of what makes them work.
Should hiring professionals not be an option (if you're a startup without the budget to spare, for instance), you can always write one yourself. Make sure to follow these guidelines, though, to ensure that your press release gets a chance of actually getting attention.
1. Follow the standard format
Stick to the prescribed format of press releases. That will make it easier for editors and writers to peruse it, while they're deciding on which items to write about. Make sure to include all pertinent contact information, so people can get in touch with you, if needed.
2. Use a powerful headline
With thousands of press releases written on a daily basis, you'll need a powerful headline to make sure yours attract attention. Avoid the usual spates of "New company opens it doors" and "New product out now." Be a bit more creative and craft your headlines to pop out.
3. Never use attachments
Avoid sending attachments with your press releases. If you need to send images, you can point them towards a website containing them. A lot of editors never even open emails with attachments due to the prevalence of trojans and viruses.
4. Clean up your copy
Make sure to run your press release through a good grammar software to keep it clean from easily avoidable mistakes. Few editors will take you seriously if you can't even turn out a mistake-free document.
Ask any self-respecting writer about writing for SEO and you'll most likely notice the disdain on their faces. A lot of writers, especially those used to working in print, find SEO content a bit hard to swallow.
Many search engine experts, in their desire to stuff copies with keywords, go a little overboard with the density. The result is copy that hurts the eyes and makes your ears bleed when you start reading it aloud.
If you're writing material for online, especially search-engine-optimization, purposes, it doesn't mean you have to fashion it into a piss-poor quality document that's totally unpalatable to human readers. With a little work, you can get your SEO in while creating tolerable copy too.
1. Write for your reader too. Sure, you're writing for a machine but you want to write for your reader too. A good idea is to write for people first, then go over the document and start fine-tuning the keyword density and positioning to make it great for SEO too.
2. Use a grammar software. People will still read you document so clean it up and make sure there's not a grammar error between every other punctuation mark.
3. Use difficult SEO-required phrases as headers, titles and section splitters, instead of trying to fit them into the copy. Some words people are searching for just make no sense when used as a sentence (e.g. "no downtime review hosting linux") You can just try to use them in the title of the copy or as section splitters if you can't find a creative way to integrate the exact phrase.
4. Talk to the reader. As with web copywriting best practices, talk to the reader directly, instead of writing with an impersonal tone. Even SEO-intended copy needs to sell with content - how else are you going to make money otherwise?
About The Author: See how innovative SEO grammar and writing check software instantly can boost your writing skills and watch how NLP technology can help you to write perfect emails, letters, essays or reports. Visit: http://www.englishsoftware.org
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=379072
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Jane Sumerset
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=379072
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=379072
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Writing Press Releases For SEO
Author: Jane Sumerset
Word Count: 615
Article URL: http://www.isnare.com/?aid=379072&ca=Writing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=379072
Easy Publish Tool: http://www.isnare.com/html.php?aid=379072
*********************** ARTICLE START ***********************
If you're running a business, no matter how small, writing press releases can be one of your most important avenues for marketing. When doing press releases, it's always best to hire a company that specializes in them, as they would be familiar with the details of what makes them work.
Should hiring professionals not be an option (if you're a startup without the budget to spare, for instance), you can always write one yourself. Make sure to follow these guidelines, though, to ensure that your press release gets a chance of actually getting attention.
1. Follow the standard format
Stick to the prescribed format of press releases. That will make it easier for editors and writers to peruse it, while they're deciding on which items to write about. Make sure to include all pertinent contact information, so people can get in touch with you, if needed.
2. Use a powerful headline
With thousands of press releases written on a daily basis, you'll need a powerful headline to make sure yours attract attention. Avoid the usual spates of "New company opens it doors" and "New product out now." Be a bit more creative and craft your headlines to pop out.
3. Never use attachments
Avoid sending attachments with your press releases. If you need to send images, you can point them towards a website containing them. A lot of editors never even open emails with attachments due to the prevalence of trojans and viruses.
4. Clean up your copy
Make sure to run your press release through a good grammar software to keep it clean from easily avoidable mistakes. Few editors will take you seriously if you can't even turn out a mistake-free document.
Ask any self-respecting writer about writing for SEO and you'll most likely notice the disdain on their faces. A lot of writers, especially those used to working in print, find SEO content a bit hard to swallow.
Many search engine experts, in their desire to stuff copies with keywords, go a little overboard with the density. The result is copy that hurts the eyes and makes your ears bleed when you start reading it aloud.
If you're writing material for online, especially search-engine-optimization, purposes, it doesn't mean you have to fashion it into a piss-poor quality document that's totally unpalatable to human readers. With a little work, you can get your SEO in while creating tolerable copy too.
1. Write for your reader too. Sure, you're writing for a machine but you want to write for your reader too. A good idea is to write for people first, then go over the document and start fine-tuning the keyword density and positioning to make it great for SEO too.
2. Use a grammar software. People will still read you document so clean it up and make sure there's not a grammar error between every other punctuation mark.
3. Use difficult SEO-required phrases as headers, titles and section splitters, instead of trying to fit them into the copy. Some words people are searching for just make no sense when used as a sentence (e.g. "no downtime review hosting linux") You can just try to use them in the title of the copy or as section splitters if you can't find a creative way to integrate the exact phrase.
4. Talk to the reader. As with web copywriting best practices, talk to the reader directly, instead of writing with an impersonal tone. Even SEO-intended copy needs to sell with content - how else are you going to make money otherwise?
About The Author: See how innovative SEO grammar and writing check software instantly can boost your writing skills and watch how NLP technology can help you to write perfect emails, letters, essays or reports. Visit: http://www.englishsoftware.org
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=379072
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Reply all
Reply to author
Forward
0 new messages