Introvert Marketing: How Reserved Can Also Mean Revered
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Marcia Yudkin
Apr 23, 2013, 11:00:05 AM4/23/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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Article Title: Introvert Marketing: How Reserved Can Also Mean Revered
Author: Marcia Yudkin
Word Count: 681
Article URL: http://www.isnare.com/?aid=920775&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=920775
Easy Publish Tool: http://www.isnare.com/html.php?aid=920775
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When I surveyed more than 300 self-identified introverts, more than 70 percent agreed that it is somewhat important or very important to come across as highly social, easily conversational and maybe even a bit of a show-off to succeed in business. Like many of the other results in the survey, this seems to be stating a belief that introverts must act like extroverts to attract customers and clients.
And like much of the other conventional wisdom about personality in business, this claim melts away when examined in the cold light of reality.
A magnetic introverted image can take one of these four forms:
1)The man or woman of mystery, for example a Zen master or anyone who keeps to himself or herself and needs to be coaxed to reveal his or her knowledge and talents. Think about the long-lived fascination with Greta Garbo, who came to public attention as a silent film star and ended her life as an enigmatic recluse. Ditto for the laconic martial artist Bruce Lee, who once said something that could serve as the introvert creed: "Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it."
2)The activist or preacher, such as Mother Theresa, who transcends a retiring personality for a higher cause. Dr. Martin Luther King, Jr., Eleanor Roosevelt and Gandhi might also come to mind. And perhaps you know someone whose passion for animals or the earth or social justice energizes others around them. Such people might look like extroverts, since they are often out and about crusading in public. However, they may actually feel themselves to be shy and recharge themselves in solitude.
3)The deep one, like Princess Diana or Jacqueline Kennedy Onassis, who has a talent for interpersonal intensity and intimacy. In contrast to the man or woman of mystery, who has more of an intellectual bent, this charismatic introvert lives in a world of feelings. When someone with a genius for rapport bends his or her talent for good, we see a healer, someone who is gifted at eye contact, listening and/or touch, a consummate lover and a brilliant friend. When someone with those abilities travels to the dark side, we get a Svengali - someone who uses personal magnetism to manipulate another person in a close personal relationship.
4)The kook - someone with geeky, off-kilter charm. I've known many introverts with this kind of magnetism, who care little about what others think of them and constantly surprise one with their unusual attitudes and unexpected pronouncements. Comedians Steve Martin and Lily Tomlin (at least in their performing personas) exemplify this type.
It's also possible to develop a powerful reputation for results and have that speak for you. Have you heard the saying, "Your reputation precedes you"? This calls up a scenario where a person's reputation travels, and the personal presence of the individual comes second. How wonderful is that for introverts!
Even better, when someone's reputation precedes them, it's not necessary to put on a show and pretend to be a different kind of person. The audience � potential client, here � knows what to expect: the real you.
Building a reputation takes time and effort, and it gives you a solid foundation for business success on your own terms.
Marketing yourself through reputation building involves pulling customers toward you rather than getting out to them with pushiness. Rather than cold calls and pursuit of clients, you cultivate the more magnetic forms of outreach, such as publishing, publicity, testimonials about the results you have brought into being, word of mouth, content-rich advertising, blogging and more.
As an introvert, you are likely to excel not at telling, but at listening, which stirs the clients for whom you are the best match, those who stand prepared to reward you with long-lasting loyalty.
Are you ready to create a marketing system that truly fits you � and works out there in the world?
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. She mentors introverts so they discover their uniquely powerful branding and marketing strategies. Listen to her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=920775
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
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Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=920775
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=920775
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Introvert Marketing: How Reserved Can Also Mean Revered
Author: Marcia Yudkin
Word Count: 681
Article URL: http://www.isnare.com/?aid=920775&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=920775
Easy Publish Tool: http://www.isnare.com/html.php?aid=920775
*********************** ARTICLE START ***********************
When I surveyed more than 300 self-identified introverts, more than 70 percent agreed that it is somewhat important or very important to come across as highly social, easily conversational and maybe even a bit of a show-off to succeed in business. Like many of the other results in the survey, this seems to be stating a belief that introverts must act like extroverts to attract customers and clients.
And like much of the other conventional wisdom about personality in business, this claim melts away when examined in the cold light of reality.
A magnetic introverted image can take one of these four forms:
1)The man or woman of mystery, for example a Zen master or anyone who keeps to himself or herself and needs to be coaxed to reveal his or her knowledge and talents. Think about the long-lived fascination with Greta Garbo, who came to public attention as a silent film star and ended her life as an enigmatic recluse. Ditto for the laconic martial artist Bruce Lee, who once said something that could serve as the introvert creed: "Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it."
2)The activist or preacher, such as Mother Theresa, who transcends a retiring personality for a higher cause. Dr. Martin Luther King, Jr., Eleanor Roosevelt and Gandhi might also come to mind. And perhaps you know someone whose passion for animals or the earth or social justice energizes others around them. Such people might look like extroverts, since they are often out and about crusading in public. However, they may actually feel themselves to be shy and recharge themselves in solitude.
3)The deep one, like Princess Diana or Jacqueline Kennedy Onassis, who has a talent for interpersonal intensity and intimacy. In contrast to the man or woman of mystery, who has more of an intellectual bent, this charismatic introvert lives in a world of feelings. When someone with a genius for rapport bends his or her talent for good, we see a healer, someone who is gifted at eye contact, listening and/or touch, a consummate lover and a brilliant friend. When someone with those abilities travels to the dark side, we get a Svengali - someone who uses personal magnetism to manipulate another person in a close personal relationship.
4)The kook - someone with geeky, off-kilter charm. I've known many introverts with this kind of magnetism, who care little about what others think of them and constantly surprise one with their unusual attitudes and unexpected pronouncements. Comedians Steve Martin and Lily Tomlin (at least in their performing personas) exemplify this type.
It's also possible to develop a powerful reputation for results and have that speak for you. Have you heard the saying, "Your reputation precedes you"? This calls up a scenario where a person's reputation travels, and the personal presence of the individual comes second. How wonderful is that for introverts!
Even better, when someone's reputation precedes them, it's not necessary to put on a show and pretend to be a different kind of person. The audience � potential client, here � knows what to expect: the real you.
Building a reputation takes time and effort, and it gives you a solid foundation for business success on your own terms.
Marketing yourself through reputation building involves pulling customers toward you rather than getting out to them with pushiness. Rather than cold calls and pursuit of clients, you cultivate the more magnetic forms of outreach, such as publishing, publicity, testimonials about the results you have brought into being, word of mouth, content-rich advertising, blogging and more.
As an introvert, you are likely to excel not at telling, but at listening, which stirs the clients for whom you are the best match, those who stand prepared to reward you with long-lasting loyalty.
Are you ready to create a marketing system that truly fits you � and works out there in the world?
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. She mentors introverts so they discover their uniquely powerful branding and marketing strategies. Listen to her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=920775
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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