Advertising Your Vacation Villa Rental - How To Choose
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Neil Ebsworth
May 7, 2013, 9:00:04 AM5/7/13
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Article Title: Advertising Your Vacation Villa Rental - How To Choose
Author: Neil Ebsworth
Word Count: 835
Article URL: http://www.isnare.com/?aid=239243&ca=Internet
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=239243
Easy Publish Tool: http://www.isnare.com/html.php?aid=239243
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There are literally millions of holiday home owners now advertising on the internet. Some people set up their own website and just sit back and hope that they will be found by prospective holidaymakers looking for their vacation property. After a while they start to realize that there is a little more to getting seen on the internet than just creating a website.
The next step for most is using one of the myriad of advertising sites to create a listing. With many of these they are attractive to look at and after about an hour of work you have a respectable listing showing your vacation property or villa in its best light. Once again they sit back and wait for the inquiries to pour in. Once again they are disappointed.
The fact is there are several things you should do if you are a villa or apartment owner if you want your property to be seen on the internet. One of the things not to do, is to sit back and think that things will happen all by themselves.
As a quick guide to getting your property seen on the internet, we will fore-go the setting up of your own website. If you are a novice at things such as SEO, (if you dont know what SEO stands for then your a novice!) and move straight onto where to list your property and how to get your listing seen by the most people.
The first thing is to choose the site to advertise your rental with. There are many ways to do this but I recommend two fairly standard procedures to follow.First make a list of all the keyword search phrases that you would use if you were looking for a villa to rent in its location. A keyword phrase is the words or phrases that you would type into the search box if you were a holidaymaker looking to book a rental.
For example if I had a villa in Moraira, Costa Blanca, Spain I might come up with a list that included the search terms, Moraira, Moraira villa to rent, holiday villa in Moraira, Moraira villa rentals etc. Make the list as long as you can and even ask a friend or two to repeat the exercise. Remember to include general terms as well. Sometimes these can be the most search phrases that actually get the most traffic. For the example above, the top searched terms include, villa rentals spain and villa rental Spain, Spain rentals and rentals Spain. Once you have made your list, put it to one side because you will need it later.
Now you will need to use some tools that will show you where people actually search and in what volume. The key to successful advertising is getting the maximum number of visitors to your listing page. This is best done by first using a site that receives a lot of traffic for the type of property and the area you are renting in. The best single tool to use is the Google Keyword tool. To find it just type �Google keyword tool� into your Google search.
here you will be able to type in some keyword search phrases from your list to find out where people actually search. The tool will give you the terms with the most volume on average and the volume for the previous month. Start working through your list of general and more specific terms ranking them in terms of actual search volume. You should then end up with a list for the most searched terms by volume for the highest traffic general terms as well as your localized search terms.
Now go to Google and type in the highest traffic terms. make a note of the websites that appear on the first page results for each term. What you are ideally looking for are the websites that cover not only the high volume general terms, but also rank well for your local keyword searches. Once you have been down the list you should start to see a pattern of which sites rank well in all areas. If not, then look to split your advertising between a mixture of sites that provide high traffic and those that provide more localized result rankings. Remember to avoid the Pay per click sites that advertise at the top and bottom of the page and down the right hand margin. These sites pay a fee to advertise on Page 1 of the results page. If their advertising budget runs out then so does the traffic to the site. The organic results are most likely to give you stable traffic in the long term.
You should now have a list of maybe half a dozen potential websites to choose from. To decide which ones to choose will depend on a number of different factors that will be covered later.
About The Author: Neil Ebsworth is the founder of AMLASpain, http://www.amlspain.com the Spanish MLS for property Spain and http://rentals.amlaspain.com ,holiday rentals Spain
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=239243
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Neil Ebsworth
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=239243
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=239243
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Advertising Your Vacation Villa Rental - How To Choose
Author: Neil Ebsworth
Word Count: 835
Article URL: http://www.isnare.com/?aid=239243&ca=Internet
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=239243
Easy Publish Tool: http://www.isnare.com/html.php?aid=239243
*********************** ARTICLE START ***********************
There are literally millions of holiday home owners now advertising on the internet. Some people set up their own website and just sit back and hope that they will be found by prospective holidaymakers looking for their vacation property. After a while they start to realize that there is a little more to getting seen on the internet than just creating a website.
The next step for most is using one of the myriad of advertising sites to create a listing. With many of these they are attractive to look at and after about an hour of work you have a respectable listing showing your vacation property or villa in its best light. Once again they sit back and wait for the inquiries to pour in. Once again they are disappointed.
The fact is there are several things you should do if you are a villa or apartment owner if you want your property to be seen on the internet. One of the things not to do, is to sit back and think that things will happen all by themselves.
As a quick guide to getting your property seen on the internet, we will fore-go the setting up of your own website. If you are a novice at things such as SEO, (if you dont know what SEO stands for then your a novice!) and move straight onto where to list your property and how to get your listing seen by the most people.
The first thing is to choose the site to advertise your rental with. There are many ways to do this but I recommend two fairly standard procedures to follow.First make a list of all the keyword search phrases that you would use if you were looking for a villa to rent in its location. A keyword phrase is the words or phrases that you would type into the search box if you were a holidaymaker looking to book a rental.
For example if I had a villa in Moraira, Costa Blanca, Spain I might come up with a list that included the search terms, Moraira, Moraira villa to rent, holiday villa in Moraira, Moraira villa rentals etc. Make the list as long as you can and even ask a friend or two to repeat the exercise. Remember to include general terms as well. Sometimes these can be the most search phrases that actually get the most traffic. For the example above, the top searched terms include, villa rentals spain and villa rental Spain, Spain rentals and rentals Spain. Once you have made your list, put it to one side because you will need it later.
Now you will need to use some tools that will show you where people actually search and in what volume. The key to successful advertising is getting the maximum number of visitors to your listing page. This is best done by first using a site that receives a lot of traffic for the type of property and the area you are renting in. The best single tool to use is the Google Keyword tool. To find it just type �Google keyword tool� into your Google search.
here you will be able to type in some keyword search phrases from your list to find out where people actually search. The tool will give you the terms with the most volume on average and the volume for the previous month. Start working through your list of general and more specific terms ranking them in terms of actual search volume. You should then end up with a list for the most searched terms by volume for the highest traffic general terms as well as your localized search terms.
Now go to Google and type in the highest traffic terms. make a note of the websites that appear on the first page results for each term. What you are ideally looking for are the websites that cover not only the high volume general terms, but also rank well for your local keyword searches. Once you have been down the list you should start to see a pattern of which sites rank well in all areas. If not, then look to split your advertising between a mixture of sites that provide high traffic and those that provide more localized result rankings. Remember to avoid the Pay per click sites that advertise at the top and bottom of the page and down the right hand margin. These sites pay a fee to advertise on Page 1 of the results page. If their advertising budget runs out then so does the traffic to the site. The organic results are most likely to give you stable traffic in the long term.
You should now have a list of maybe half a dozen potential websites to choose from. To decide which ones to choose will depend on a number of different factors that will be covered later.
About The Author: Neil Ebsworth is the founder of AMLASpain, http://www.amlspain.com the Spanish MLS for property Spain and http://rentals.amlaspain.com ,holiday rentals Spain
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=239243
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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