Product Branding With Shrink Sleeves
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Craig Lawson
Mar 12, 2013, 10:29:01 PM3/12/13
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Please consider this free-reprint article written by:
Craig Lawson
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Article Title: Product Branding With Shrink Sleeves
Author: Craig Lawson
Word Count: 509
Article URL: http://www.isnare.com/?aid=619621&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=619621
Easy Publish Tool: http://www.isnare.com/html.php?aid=619621
*********************** ARTICLE START ***********************
Product marketing is an ever changing field and new and better ways to advertise your product are always being introduced. If you ever want to take a crash course in product marketing and branding, just take a walk through your local grocery store. You will find that every square foot of space is dedicated to advertising products and steering you toward the products that they want you to buy. The products themselves are all easily identifiable and set themselves apart from the competition. If you look closely you will see that the vast majority of products use Shrink Sleeve Marketing to catch the customer�s eye. Shrink Sleeve Labels are a plastic film that wraps around the product in question to give it 360 degrees of marketable space regardless of shape and size. Companies use it to print nutritional information, expiration dates, giveaways, advertising material and much more. The graphics are eye catching and you can really make your product stand out for very little cost. In fact, Shrink Sleeve Marketing is one of the most economical ways to brand your product and make it stand out. As we all know, labeling is what sells a product when purchasing the product for the first time.
With the new emphasis on buying green products, Shrink Sleeves are gaining even more popularity. They have always been made out of varying thicknesses of materials like PVC, PETG, OPP, OPS, which are all recyclable and do not take up a lot of room in the trash and/or landfills. So savvy marketers are creating Shrink Sleeve Designs that have a perforation on the label that allows you to tear it off and recycle the label. That will give the product in question a big bonus to its marketability by utilizing what was probably there anyway.
Different printing methods can be used depending on the material that the label is made from. You can get a very subdued and old fashioned look or a vibrant and eye catching graphic heavy label without breaking the budget. Many manufacturers have given their product a very cutting age look while adding to the security of the product. If you look at some of the more popular energy drinks and health shakes you will see that the label covers the entire product and you have to peel off a portion to get to the cap and open it. That is added security against people tampering with the product. Some of the plastic caps can be opened and resealed without the customer being able to tell the difference. If the plastic label has been torn or removed then anyone can tell that the product is no longer trustworthy and should be thrown away. As you can see, there are so many advantages to the shrink sleeve labeling. Take notice of all the different shapes and sizes the next time you go to the super market or even a gas station. Today�s technology keeps getting more and more impressive. Shrink Sleeve marketing is where its at!
About The Author: Article was written by Craig Lawson with clickready Marketing on behalf of SleeveCo. For more information about Shrink Sleeves, visit their website at http://www.sleeveco.com.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=619621
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Craig Lawson
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=619621
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=619621
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Product Branding With Shrink Sleeves
Author: Craig Lawson
Word Count: 509
Article URL: http://www.isnare.com/?aid=619621&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=619621
Easy Publish Tool: http://www.isnare.com/html.php?aid=619621
*********************** ARTICLE START ***********************
Product marketing is an ever changing field and new and better ways to advertise your product are always being introduced. If you ever want to take a crash course in product marketing and branding, just take a walk through your local grocery store. You will find that every square foot of space is dedicated to advertising products and steering you toward the products that they want you to buy. The products themselves are all easily identifiable and set themselves apart from the competition. If you look closely you will see that the vast majority of products use Shrink Sleeve Marketing to catch the customer�s eye. Shrink Sleeve Labels are a plastic film that wraps around the product in question to give it 360 degrees of marketable space regardless of shape and size. Companies use it to print nutritional information, expiration dates, giveaways, advertising material and much more. The graphics are eye catching and you can really make your product stand out for very little cost. In fact, Shrink Sleeve Marketing is one of the most economical ways to brand your product and make it stand out. As we all know, labeling is what sells a product when purchasing the product for the first time.
With the new emphasis on buying green products, Shrink Sleeves are gaining even more popularity. They have always been made out of varying thicknesses of materials like PVC, PETG, OPP, OPS, which are all recyclable and do not take up a lot of room in the trash and/or landfills. So savvy marketers are creating Shrink Sleeve Designs that have a perforation on the label that allows you to tear it off and recycle the label. That will give the product in question a big bonus to its marketability by utilizing what was probably there anyway.
Different printing methods can be used depending on the material that the label is made from. You can get a very subdued and old fashioned look or a vibrant and eye catching graphic heavy label without breaking the budget. Many manufacturers have given their product a very cutting age look while adding to the security of the product. If you look at some of the more popular energy drinks and health shakes you will see that the label covers the entire product and you have to peel off a portion to get to the cap and open it. That is added security against people tampering with the product. Some of the plastic caps can be opened and resealed without the customer being able to tell the difference. If the plastic label has been torn or removed then anyone can tell that the product is no longer trustworthy and should be thrown away. As you can see, there are so many advantages to the shrink sleeve labeling. Take notice of all the different shapes and sizes the next time you go to the super market or even a gas station. Today�s technology keeps getting more and more impressive. Shrink Sleeve marketing is where its at!
About The Author: Article was written by Craig Lawson with clickready Marketing on behalf of SleeveCo. For more information about Shrink Sleeves, visit their website at http://www.sleeveco.com.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=619621
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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