What Do You Need to Start Online Business?

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Mike Gates

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May 5, 2014, 3:40:46 PM5/5/14
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Please consider this free-reprint article written by:
Mike Gates

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Article Title: What Do You Need to Start Online Business?
Author: Mike Gates
Word Count: 554
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Do you want to start online business or do you currently have offline business and want to take it online? The path for both the solution is same. You will have to go online. There are first few basic needs which you need to satisfy in order to start online business. In this article, we will take about what you need to run a successful online business.

Making Web Site

The first thing you need to do for online business is that you have to have a good website. First you need to register your domain name. Once the domain name is registered, you will need to have hosting.

There are many companies out there who provide a good web hosting service. DreamHost and HostGator are the two main hosting companies. You can purchase the package from any one. Once the hosting account is set up, you need to point your domain name to the hosting account.

When the hosting account is setup, you need to have a good website. If you know the DreamWeaver, you can make your own website. If you don’t know it and just don’t want to mesh up with html coding then you can install any content management system on your website. The most common content management system is a wordpress. You can install wordpress on your website and let the other work leave for wordpress.

Managing site is very easy with Wordpress. There are many professional designers available who can actually change the complete design of your website. You can also hire them to make your website.

Promotion

Once you have a website up and running, you will need to have start the marketing promotion of you website. You will need visitors on your website. After all what is the meaning of having a good site if it can’t get you customers.

The promotion can be done in two ways. One is Pay Per Click marketing and another is Search Engine Optimization.

In Pay Per Click marketing, you will give some money to the companies like Google or Yahoo or MSN. Now these companies will display your website on top of their organic search results. Whenever a visitor comes to your website, you will have to pay a charge for visitor. The visitor’s charge is different for different users. The main advantage of PPC marketing is that you get instant traffic. The main drawback of PPC marketing is that you can lose lots of money in PPC campaign if you don’t understand what you are doing.

Search Engine Optimization is a free way of marketing. There are two parts of search engine optimization. One is one page optimization and another is off page optimization. In on page optimization, you need to make sure that your all web pages have a keyword rich title, description and meta tags. Also you need to make sure that your site is easily accessible.

In off page optimization, you need to get backlinks from different sites. You can get links from social network sites or social bookmarking sites or any other sites.

So now you know what you need to have an online presence.
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