Investing in a Coffee Shop Franchise
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Naz Daud
Mar 24, 2013, 7:30:09 PM3/24/13
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Naz Daud
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Article Title: Investing in a Coffee Shop Franchise
Author: Naz Daud
Word Count: 520
Article URL: http://www.isnare.com/?aid=1794303&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1794303
Easy Publish Tool: http://www.isnare.com/html.php?aid=1794303
*********************** ARTICLE START ***********************
Here in the UK we love our coffee, and it is rapidly overtaking tea as the nation�s favourite cuppa. Since 2005 the market for coffee has doubled and is now worth over �2 billion annually. Forecast growth is for this figure to double again in the next decade. A hardcore 10% of UK adults visit a coffee shop once a day, with many more of us visiting on a less regular basis for our lattes, cappuccino or Americano made just the way we like it. It�s therefore no great surprise that opening a coffee shop franchise is one of the most attractive business propositions currently.
Commitment
Although the money and opportunity for growth in the coffee market is enormous, anyone thinking about getting into the coffee business needs to be aware of the huge amount of commitment required. Running a coffee shop is not a one-person job, so there are the issues of staffing and employment to be considered before even opening. Customers expect their coffee store to be open early so they can grab an espresso on the way to work and again late in the evening and at weekends. Running this sort of business can mean long hours, and a distinct lack of weekends or holidays.
Brands
Once you�ve decided that a coffee franchise is definitely something for you, the next decision is which brand to go for. This decision should not be rushed and it is always wise to spend time talking to existing franchisees, visiting the company�s head office, scouting out possible properties which would be suitable for a coffee shop and reading through the franchise agreement in detail so you can understand exactly what is required from you. Most of the big coffee shop brands in the UK such as Costa, Coffee Republic and Starbucks have grown through a franchising model, but there are also lesser known brands starting to build their brand, including Caf�2U, Lavazza and Really Awesome Coffee. Less well known brands may offer cheaper initial fees, but may be more risky. Another factor in the decision will be how strong a particular brand is in a geographic area, and where the best shop location might be.
Controversy
It�s hard to see how something as simple as a cup of coffee can get people so worked up, but in certain areas of the country there has been a huge backlash against the corporate chains of coffee shops such as Costa or Starbucks. Many protesters feel that the large chains are stifling small outlets and driving independent tea rooms or coffee shops out of business. Recently, Starbucks and other large American businesses were in the headlines for paying tiny amounts of UK tax. As a franchise holder you are removed from what goes on at Head Office, but to the customers who are buying your lattes and muffins it is all the same company. Although it is wise to do some thorough market research before buying into any opportunity, it is even more so the case with coffee shops.
About The Author: Naz Daud This article is free for reproduction but must have live internet links to the following webpages: http://www.citylocal.co.uk/ http://www.citylocal.co.uk/businessfranchise/ http://www.citylocal.co.uk/businessfranchise/earn-income-working-from-home.php & this copyright statement must a
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1794303
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
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Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Naz Daud
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1794303
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1794303
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Investing in a Coffee Shop Franchise
Author: Naz Daud
Word Count: 520
Article URL: http://www.isnare.com/?aid=1794303&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1794303
Easy Publish Tool: http://www.isnare.com/html.php?aid=1794303
*********************** ARTICLE START ***********************
Here in the UK we love our coffee, and it is rapidly overtaking tea as the nation�s favourite cuppa. Since 2005 the market for coffee has doubled and is now worth over �2 billion annually. Forecast growth is for this figure to double again in the next decade. A hardcore 10% of UK adults visit a coffee shop once a day, with many more of us visiting on a less regular basis for our lattes, cappuccino or Americano made just the way we like it. It�s therefore no great surprise that opening a coffee shop franchise is one of the most attractive business propositions currently.
Commitment
Although the money and opportunity for growth in the coffee market is enormous, anyone thinking about getting into the coffee business needs to be aware of the huge amount of commitment required. Running a coffee shop is not a one-person job, so there are the issues of staffing and employment to be considered before even opening. Customers expect their coffee store to be open early so they can grab an espresso on the way to work and again late in the evening and at weekends. Running this sort of business can mean long hours, and a distinct lack of weekends or holidays.
Brands
Once you�ve decided that a coffee franchise is definitely something for you, the next decision is which brand to go for. This decision should not be rushed and it is always wise to spend time talking to existing franchisees, visiting the company�s head office, scouting out possible properties which would be suitable for a coffee shop and reading through the franchise agreement in detail so you can understand exactly what is required from you. Most of the big coffee shop brands in the UK such as Costa, Coffee Republic and Starbucks have grown through a franchising model, but there are also lesser known brands starting to build their brand, including Caf�2U, Lavazza and Really Awesome Coffee. Less well known brands may offer cheaper initial fees, but may be more risky. Another factor in the decision will be how strong a particular brand is in a geographic area, and where the best shop location might be.
Controversy
It�s hard to see how something as simple as a cup of coffee can get people so worked up, but in certain areas of the country there has been a huge backlash against the corporate chains of coffee shops such as Costa or Starbucks. Many protesters feel that the large chains are stifling small outlets and driving independent tea rooms or coffee shops out of business. Recently, Starbucks and other large American businesses were in the headlines for paying tiny amounts of UK tax. As a franchise holder you are removed from what goes on at Head Office, but to the customers who are buying your lattes and muffins it is all the same company. Although it is wise to do some thorough market research before buying into any opportunity, it is even more so the case with coffee shops.
About The Author: Naz Daud This article is free for reproduction but must have live internet links to the following webpages: http://www.citylocal.co.uk/ http://www.citylocal.co.uk/businessfranchise/ http://www.citylocal.co.uk/businessfranchise/earn-income-working-from-home.php & this copyright statement must a
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1794303
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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