Should I Spend Money On Generating Traffic And Leads?
0 views
Skip to first unread message
Robin Zweedijk
May 1, 2013, 2:30:14 AM5/1/13
to publish-the...@googlegroups.com
*****************************************************************
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Robin Zweedijk
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=176044
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=176044
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Should I Spend Money On Generating Traffic And Leads?
Author: Robin Zweedijk
Word Count: 479
Article URL: http://www.isnare.com/?aid=176044&ca=Internet
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=176044
Easy Publish Tool: http://www.isnare.com/html.php?aid=176044
*********************** ARTICLE START ***********************
Everybody who is doing Home Business is confronted many times with the choice whether or not to spend money on buying extra traffic or leads in order to speed up or increase their sales. And even though it is not too difficult to decide when to spend money it is still not an easy decision.
First of all you need to decide what this investment will bring you in terms of sales compared to its costs. This is difficult, especially when you don��t have any experience to base your assumptions on. Still, it is vital to think about this and make an estimate. The best way to tackle this is to break your assumptions down in small pieces in order to work out how many sales you are going to generate. For example, you buy 25.000 visitors to your webpage for US$ 100,-. You assume that this service will not deliver you a warm market. Therefore the chance is significant that people who will visit your page are not very interested. So assume that only 1 out of 5.000 visitors are actually interested. Assume also that 1 out of 4 who is interested will buy one product of US$ 50,-. In this case you will get 25.000 visitors divided by 5.000 are 5 people who are actually interested. Out of those 5 you will get 1,25 orders of US$ 50,- which equals US$ 62,50 of sales. As this service costs US$ 100,- you may decide not to purchase it. But even though only 1,25 sales are generated all the people who visited your webpage may bring in future sales. So you could as yourself what the chances are that some of these visitors come back in the future and buy something or that they tell somebody else about your webpage. Chances are slim, but this is just to illustrate that you need to think about several scenarios.
Secondly, you need to decide if you have the budget to spend that much money. Even if you think you can turn a profit, they are based on your assumptions. Even worse, many times we decide those purchases based on the sales pitch of the service you buy. So, when you have a certain budget, and it is very wise to have one, try to stick to it. That doesn��t mean you can never change your budget. Actually, this should be done periodically. In the end, you don��t want to take too much risk and not being able to pay your other bills just because your assumption were too optimistic.
Thirdly, are you willing to take the risk of investing money at all? But, any kind of business will bring some kind of risk. The question is therefore not if you need to take some risk, but is the risk bearable to you. Don��t buy when it takes up to 50% of your total budget.
About The Author: Robin Zweedijk is the owner of http://eBusiness-Advice.com and writes on a variety of subjects. To learn more about this topic Robin recommends you visit: http://www.eBusiness-Advice.com or http://www.pluginprofitsite.com/main-18145
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=176044
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Robin Zweedijk
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=176044
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=176044
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Should I Spend Money On Generating Traffic And Leads?
Author: Robin Zweedijk
Word Count: 479
Article URL: http://www.isnare.com/?aid=176044&ca=Internet
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=176044
Easy Publish Tool: http://www.isnare.com/html.php?aid=176044
*********************** ARTICLE START ***********************
Everybody who is doing Home Business is confronted many times with the choice whether or not to spend money on buying extra traffic or leads in order to speed up or increase their sales. And even though it is not too difficult to decide when to spend money it is still not an easy decision.
First of all you need to decide what this investment will bring you in terms of sales compared to its costs. This is difficult, especially when you don��t have any experience to base your assumptions on. Still, it is vital to think about this and make an estimate. The best way to tackle this is to break your assumptions down in small pieces in order to work out how many sales you are going to generate. For example, you buy 25.000 visitors to your webpage for US$ 100,-. You assume that this service will not deliver you a warm market. Therefore the chance is significant that people who will visit your page are not very interested. So assume that only 1 out of 5.000 visitors are actually interested. Assume also that 1 out of 4 who is interested will buy one product of US$ 50,-. In this case you will get 25.000 visitors divided by 5.000 are 5 people who are actually interested. Out of those 5 you will get 1,25 orders of US$ 50,- which equals US$ 62,50 of sales. As this service costs US$ 100,- you may decide not to purchase it. But even though only 1,25 sales are generated all the people who visited your webpage may bring in future sales. So you could as yourself what the chances are that some of these visitors come back in the future and buy something or that they tell somebody else about your webpage. Chances are slim, but this is just to illustrate that you need to think about several scenarios.
Secondly, you need to decide if you have the budget to spend that much money. Even if you think you can turn a profit, they are based on your assumptions. Even worse, many times we decide those purchases based on the sales pitch of the service you buy. So, when you have a certain budget, and it is very wise to have one, try to stick to it. That doesn��t mean you can never change your budget. Actually, this should be done periodically. In the end, you don��t want to take too much risk and not being able to pay your other bills just because your assumption were too optimistic.
Thirdly, are you willing to take the risk of investing money at all? But, any kind of business will bring some kind of risk. The question is therefore not if you need to take some risk, but is the risk bearable to you. Don��t buy when it takes up to 50% of your total budget.
About The Author: Robin Zweedijk is the owner of http://eBusiness-Advice.com and writes on a variety of subjects. To learn more about this topic Robin recommends you visit: http://www.eBusiness-Advice.com or http://www.pluginprofitsite.com/main-18145
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=176044
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Reply all
Reply to author
Forward
0 new messages