Why Fundraising Is The Same As Friendraising
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Jim Gould
Mar 28, 2013, 8:10:02 PM3/28/13
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Article Title: Why Fundraising Is The Same As Friendraising
Author: Jim Gould
Word Count: 587
Article URL: http://www.isnare.com/?aid=131518&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=131518
Easy Publish Tool: http://www.isnare.com/html.php?aid=131518
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We all know that people give money to people, not to organizations. That is why it is so important for nonprofits to target their potential large donors and figure out ways to draw them into the community that is the organization. When a large donor feels comfortable with the people involved, they will feel comfortable contributing to the success of those people.
That is why everyone needs to understand the urgency of sharing their enthusiasm with their networks. There are a number of ways this can be done. Here are just a few:
1. Invite your prospects to various functions. These can be annual meetings, lectures, workshops, or any other public event sponsored by the nonprofit.
2. Take your contact on a personal tour of the facility. Arrange for key people to meet you along the way. Plan to end up in the Executive Director�s office where you can entertain questions and make a comfortable introduction.
3. Plan to have targeted social events. Invite people �backstage� in your organization. Let them see things that are not regularly open to the public. Make them feel like an insider.
4. Make them feel special. Let them know just how much you value their interest. Give them a sense of belonging.
5. Ask them if they would consider volunteering. Ask them to do a very menial and non-threatening task. Some of the biggest donors I ever say started out by stamping letters two days a week for an hour or two.
6. Tell potential donors that you would appreciate their advice. Let them know that you know something they can help with. Whether it is a simple question about finance, or an involved analysis of a computer system, people like to feel needed and wanted. They will respond to you much better if you can show them that their value to the organization is not only money.
7. Ask your prospects about other people who might be interested in the work you are doing. Wealthy people generally fraternize with other wealthy people, and you just may find that your prospect leads you to much bigger potential.
8. Provide a meaningful way for large donors to be recognized for their generosity. Whether it is a donor wall, plaques, or any other means of providing donors with public recognition, people will see the names of their friends, relatives and business associates. One of the biggest human emotions is the desire for praise, and creating a means to bestow that praise is a large incentive to many philanthropists.
9. Ask a prospect to allow you to host a function at their home. You can tell them what a beautiful house they have, and how much your organization would appreciate using it for a luncheon or tea. Flattery will get you everywhere.
10. Look for ways to tell your prospect stories about your organization. People relate to stories. It is much better to tell them about a patient experience, an audience event, or a student achievement than it is to tell them about your nurse to patient ratio, your demographics, or how many of the class went on to college.
The secret in raising large amounts of money is not how many letters you get out into the mail, but how many qualified donors your organization can befriend. Remember that friendraising is a long-term and ongoing project, so get your staff, board, and supporters on board and start now.
About The Author: Jim Gould is the Chairman of Fundraising Solutions, http://www.fundraising-solutions.org, a fundraising company that offer a free fundraising program for non profit organization fundraising, Jim also runs http://www.clickshopsupport.org, a charity shopping website.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=131518
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Jim Gould
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=131518
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=131518
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Why Fundraising Is The Same As Friendraising
Author: Jim Gould
Word Count: 587
Article URL: http://www.isnare.com/?aid=131518&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=131518
Easy Publish Tool: http://www.isnare.com/html.php?aid=131518
*********************** ARTICLE START ***********************
We all know that people give money to people, not to organizations. That is why it is so important for nonprofits to target their potential large donors and figure out ways to draw them into the community that is the organization. When a large donor feels comfortable with the people involved, they will feel comfortable contributing to the success of those people.
That is why everyone needs to understand the urgency of sharing their enthusiasm with their networks. There are a number of ways this can be done. Here are just a few:
1. Invite your prospects to various functions. These can be annual meetings, lectures, workshops, or any other public event sponsored by the nonprofit.
2. Take your contact on a personal tour of the facility. Arrange for key people to meet you along the way. Plan to end up in the Executive Director�s office where you can entertain questions and make a comfortable introduction.
3. Plan to have targeted social events. Invite people �backstage� in your organization. Let them see things that are not regularly open to the public. Make them feel like an insider.
4. Make them feel special. Let them know just how much you value their interest. Give them a sense of belonging.
5. Ask them if they would consider volunteering. Ask them to do a very menial and non-threatening task. Some of the biggest donors I ever say started out by stamping letters two days a week for an hour or two.
6. Tell potential donors that you would appreciate their advice. Let them know that you know something they can help with. Whether it is a simple question about finance, or an involved analysis of a computer system, people like to feel needed and wanted. They will respond to you much better if you can show them that their value to the organization is not only money.
7. Ask your prospects about other people who might be interested in the work you are doing. Wealthy people generally fraternize with other wealthy people, and you just may find that your prospect leads you to much bigger potential.
8. Provide a meaningful way for large donors to be recognized for their generosity. Whether it is a donor wall, plaques, or any other means of providing donors with public recognition, people will see the names of their friends, relatives and business associates. One of the biggest human emotions is the desire for praise, and creating a means to bestow that praise is a large incentive to many philanthropists.
9. Ask a prospect to allow you to host a function at their home. You can tell them what a beautiful house they have, and how much your organization would appreciate using it for a luncheon or tea. Flattery will get you everywhere.
10. Look for ways to tell your prospect stories about your organization. People relate to stories. It is much better to tell them about a patient experience, an audience event, or a student achievement than it is to tell them about your nurse to patient ratio, your demographics, or how many of the class went on to college.
The secret in raising large amounts of money is not how many letters you get out into the mail, but how many qualified donors your organization can befriend. Remember that friendraising is a long-term and ongoing project, so get your staff, board, and supporters on board and start now.
About The Author: Jim Gould is the Chairman of Fundraising Solutions, http://www.fundraising-solutions.org, a fundraising company that offer a free fundraising program for non profit organization fundraising, Jim also runs http://www.clickshopsupport.org, a charity shopping website.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=131518
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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