Your First Information Product: Choosing a Topic That Will Sell
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Marcia Yudkin
Apr 23, 2013, 1:40:03 AM4/23/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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Article Title: Your First Information Product: Choosing a Topic That Will Sell
Author: Marcia Yudkin
Word Count: 539
Article URL: http://www.isnare.com/?aid=623584&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=623584
Easy Publish Tool: http://www.isnare.com/html.php?aid=623584
*********************** ARTICLE START ***********************
The other day I asked about 100 people who had signed up for a session on developing infoproducts what was their biggest concern about creating their first information product.
To my surprise, less than 10 percent said they worried most about the technicalities of the product creation process or felt a lack of confidence that anyone would buy. A bit less than 20 percent indicated that their biggest obstacle was lack of time. And a whopping 72 percent said that most of all, they weren�t sure what their product should be about.
Two Topic Selection Strategies
There are two sound ways to select an infoproduct topic. Strategy #1 is to pick a topic that positions you well with your target market and has synergy with your ongoing business. For example, someone who specializes in writing autoresponder copy would logically create a product explaining how to win over customers, email by email. Maybe you help people plan healthy menus after a diagnosis of diabetes � that�s a terrific topic for a small report.
Strategy #2 is to look to a hobby you�re passionate about, that�s separate from your business or profession. Where one person is passionate about coffee, maybe your thing is working with rescue dogs or beginning Urdu or winning in fantasy football. If you�re going to focus on your hobby, you probably already know where people who are into the same thing you are hang out online, and that�s a big advantage when it comes to marketing your product.
Three More Tips
Remember also that it�s going to be much, much easier to sell information that solves a problem for a set group of people than information that�s simply interesting or simply informative, for no one in particular.
Likewise, it�s much, much easier to sell information that someone has to have, as opposed to hmm, that would be nice to know. And sometimes the difference between saleable and unsaleable consists in how you pitch the information rather than the intrinsic nature of the information content.
For example, an infoproduct called �Understanding Employees� Personalities� sounds like it�s a noble and nice thing to learn, but definitely not necessary. Transform it into �17 Ways to Turn Staff Who Think Selling is a Dirty Word into Sales Stars,� which solves a certain problem for some managers, and you�ll find it much easier to sell.
In the same way, a report or recording called �Raise a Happy, Healthy Dog� seems valuable, but change it �The 11 Most Common Dog Health & Happiness Problems � Solved� and you have made it far more compelling to someone who has even one of those issues with their dog.
And last, never pick a topic solely because you know of a group that would find the topic irresistible. Don�t forget, you need to bring the content of that product into being and promote it effectively so customers buy. Do not select a topic that bores you. Choose a subject that gets you excited, and that enthusiasm easily passes along to your ideal customer, who presses the �buy� button after consuming what you wrote or spoke.
About The Author: The author of 14 books and 7 multimedia home-study courses, Marcia Yudkin has been selling information since 1981. Download a free recording of her answers to commonly asked questions about information marketing by entering your information in the box at http://www.yudkin.com/infomarketing.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=623584
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=623584
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=623584
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Your First Information Product: Choosing a Topic That Will Sell
Author: Marcia Yudkin
Word Count: 539
Article URL: http://www.isnare.com/?aid=623584&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=623584
Easy Publish Tool: http://www.isnare.com/html.php?aid=623584
*********************** ARTICLE START ***********************
The other day I asked about 100 people who had signed up for a session on developing infoproducts what was their biggest concern about creating their first information product.
To my surprise, less than 10 percent said they worried most about the technicalities of the product creation process or felt a lack of confidence that anyone would buy. A bit less than 20 percent indicated that their biggest obstacle was lack of time. And a whopping 72 percent said that most of all, they weren�t sure what their product should be about.
Two Topic Selection Strategies
There are two sound ways to select an infoproduct topic. Strategy #1 is to pick a topic that positions you well with your target market and has synergy with your ongoing business. For example, someone who specializes in writing autoresponder copy would logically create a product explaining how to win over customers, email by email. Maybe you help people plan healthy menus after a diagnosis of diabetes � that�s a terrific topic for a small report.
Strategy #2 is to look to a hobby you�re passionate about, that�s separate from your business or profession. Where one person is passionate about coffee, maybe your thing is working with rescue dogs or beginning Urdu or winning in fantasy football. If you�re going to focus on your hobby, you probably already know where people who are into the same thing you are hang out online, and that�s a big advantage when it comes to marketing your product.
Three More Tips
Remember also that it�s going to be much, much easier to sell information that solves a problem for a set group of people than information that�s simply interesting or simply informative, for no one in particular.
Likewise, it�s much, much easier to sell information that someone has to have, as opposed to hmm, that would be nice to know. And sometimes the difference between saleable and unsaleable consists in how you pitch the information rather than the intrinsic nature of the information content.
For example, an infoproduct called �Understanding Employees� Personalities� sounds like it�s a noble and nice thing to learn, but definitely not necessary. Transform it into �17 Ways to Turn Staff Who Think Selling is a Dirty Word into Sales Stars,� which solves a certain problem for some managers, and you�ll find it much easier to sell.
In the same way, a report or recording called �Raise a Happy, Healthy Dog� seems valuable, but change it �The 11 Most Common Dog Health & Happiness Problems � Solved� and you have made it far more compelling to someone who has even one of those issues with their dog.
And last, never pick a topic solely because you know of a group that would find the topic irresistible. Don�t forget, you need to bring the content of that product into being and promote it effectively so customers buy. Do not select a topic that bores you. Choose a subject that gets you excited, and that enthusiasm easily passes along to your ideal customer, who presses the �buy� button after consuming what you wrote or spoke.
About The Author: The author of 14 books and 7 multimedia home-study courses, Marcia Yudkin has been selling information since 1981. Download a free recording of her answers to commonly asked questions about information marketing by entering your information in the box at http://www.yudkin.com/infomarketing.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=623584
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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