On Language Women Hate...
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Kim Klaver
Apr 22, 2013, 2:40:04 AM4/22/13
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Please consider this free-reprint article written by:
Kim Klaver
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IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
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- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=131660
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The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
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Article Title: On Language Women Hate...
Author: Kim Klaver
Word Count: 486
Article URL: http://www.isnare.com/?aid=131660&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=131660
Easy Publish Tool: http://www.isnare.com/html.php?aid=131660
*********************** ARTICLE START ***********************
Even though the business of direct sales and network marketing is made up of 80% women, the language used in front of the room and on websites, in autoresponder emails and everything else from corporate and upline is basically male.
Business as the art of war.
Language such as "We're going to explode your downline" or "explode" or "ignite" your business. But men are the ones who explode things. Women don't. We tend to be the ones to pick up the pieces. We might for example replace those words with "expand" or "grow." Why continue to turn off the 80% majority?
The customer or prospective recruit as "target" to be overcome, somehow.
The constant focus on closing as fast as possible, and if women don't know how, they they are told, "You bring them and we'll close them," as if the recruits are victims about to be done in. The whole idea in general that we "hunt" for targets leads to saying whatever is necessary to "get" the person. That is what leads to the dreadful hype and over-promise and under-deliver syndrome our business is so known for.
Women don't like such high pressure and war-like tactics used on them, are embarassed by it when they bring friends to events. Of course they don't want to do that themselves to their contacts.
Much better to be looking for "someone like me." Think? Someone you can share ideas and have fun with?
***
"Beyond Hype" - My Experimental Squidoo Site
Here's a bit from the site. Just up. Just ranked in the top 100 of 12,000 sites submitted...
"Beyond Hype is for someone in network marketing who has decided to market a product that's made a difference in her life. It's done something she wanted, and has done it well. Now she's started an enterprise to tell the world...
Kind of like Victor Kiam. Remember him? He walked into millions of living rooms years ago on black and white TV, and holding out a razor announced,
'I liked this razor so much I decided to buy the company.'
And that's where the similarity ends. In network marketing and direct sales, you don't get to hide in a TV studio. If you're in direct sales or network marketing, you must:
'Talk to people. Talk to people. Talk to people.'
'But, what should I say? So they don't glaze over or run away? And, so that someone just like me pauses to hear my story?'
That's what Beyond Hype does - with two language tools that might surprise you..."
--
Here are those two language tools...click below, read, and opine, ok?
Kim Klaver's experimental Squidoo site:
http://www.squidoo.com/kimklaver
About The Author: Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, http://KimKlaverBlogs.com, a podcast, http://YourGreatThing.com and a giant resource site, http://BananaMarketing.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=131660
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Kim Klaver
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=131660
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=131660
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: On Language Women Hate...
Author: Kim Klaver
Word Count: 486
Article URL: http://www.isnare.com/?aid=131660&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=131660
Easy Publish Tool: http://www.isnare.com/html.php?aid=131660
*********************** ARTICLE START ***********************
Even though the business of direct sales and network marketing is made up of 80% women, the language used in front of the room and on websites, in autoresponder emails and everything else from corporate and upline is basically male.
Business as the art of war.
Language such as "We're going to explode your downline" or "explode" or "ignite" your business. But men are the ones who explode things. Women don't. We tend to be the ones to pick up the pieces. We might for example replace those words with "expand" or "grow." Why continue to turn off the 80% majority?
The customer or prospective recruit as "target" to be overcome, somehow.
The constant focus on closing as fast as possible, and if women don't know how, they they are told, "You bring them and we'll close them," as if the recruits are victims about to be done in. The whole idea in general that we "hunt" for targets leads to saying whatever is necessary to "get" the person. That is what leads to the dreadful hype and over-promise and under-deliver syndrome our business is so known for.
Women don't like such high pressure and war-like tactics used on them, are embarassed by it when they bring friends to events. Of course they don't want to do that themselves to their contacts.
Much better to be looking for "someone like me." Think? Someone you can share ideas and have fun with?
***
"Beyond Hype" - My Experimental Squidoo Site
Here's a bit from the site. Just up. Just ranked in the top 100 of 12,000 sites submitted...
"Beyond Hype is for someone in network marketing who has decided to market a product that's made a difference in her life. It's done something she wanted, and has done it well. Now she's started an enterprise to tell the world...
Kind of like Victor Kiam. Remember him? He walked into millions of living rooms years ago on black and white TV, and holding out a razor announced,
'I liked this razor so much I decided to buy the company.'
And that's where the similarity ends. In network marketing and direct sales, you don't get to hide in a TV studio. If you're in direct sales or network marketing, you must:
'Talk to people. Talk to people. Talk to people.'
'But, what should I say? So they don't glaze over or run away? And, so that someone just like me pauses to hear my story?'
That's what Beyond Hype does - with two language tools that might surprise you..."
--
Here are those two language tools...click below, read, and opine, ok?
Kim Klaver's experimental Squidoo site:
http://www.squidoo.com/kimklaver
About The Author: Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, http://KimKlaverBlogs.com, a podcast, http://YourGreatThing.com and a giant resource site, http://BananaMarketing.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=131660
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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