It is Overwhelming How Many Opportunities in Internet Marketing
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Ingvar Grimsmo
Mar 14, 2013, 7:45:05 PM3/14/13
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Article Title: It is Overwhelming How Many Opportunities in Internet Marketing
Author: Ingvar Grimsmo
Word Count: 587
Article URL: http://www.isnare.com/?aid=657459&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=657459
Easy Publish Tool: http://www.isnare.com/html.php?aid=657459
*********************** ARTICLE START ***********************
I am overwhelmed by the possibilities of internet marketing. In fact, it is almost debilitating. I have been at this for ten years now, and am addicted to it. My income has not climbed to the levels that the gurus claim they could be, not even near. It's a living though, and it is work. In spite of many of my sites being sort of on autopilot I work almost everyday on existing and new sites.
With all the possibilities, all the possible niches, techniques, guru suggestions - what to choose? What to tackle next? One cannot try everything, but yet the lure of a winning internet project is so strong that it's almost possible to resist. So we end up spending lots of time seeking "the" solution. What I have found though, is in this business it is definitely the 80/20 rule. 20% of my projects make 80% of the income.
Wouldn't it be nice if I know in advance what those 20% were? So we could just skip the other 80%. In my case in order to grow income I think I have to get better at evaluating existing sites and new projects.
Well, you can't. I have sites I got so exited about years ago, spent endless hours making them just "so" - doing all the right SEO/link building things. And nothing. Then I have other sites I slapped together in an afternoon and they are doing well. Frustrating. How can we know in advance? One thing is that we need to be better at cynically analyzing the potential of the project. Remove emotions from the process. We all get very emotional about new and exiting projects. A clever domain name takes on its own life. Like a baby. So we nurture and care for our sites. That's why we do this (and the money). For me it is the chase. The need to beat others, beat the system. I think we need to treat it with more business savvy.
I have spent a bit of time back-analyzing existing project. (During that process I also cleaned up old sites that now could be a risk as far as AdSense is concerned.) What I found was that there are still - to this day - two basic components to a site's success. Keywords and inbound links. Aside from what we all know - content and a clean site it still boils down to choosing keywords and getting links. I have sites in niches I thought would be "under the radar". Nothing. Yet I compete well in much stronger niches. Go figure.
So to analyze a potential niche I start with the keywords. I am looking for highly searched and low search engine results of course. I am also looking for keywords that might not show up in keyword analysis systems... new key phrases. If you manage to capture some of those - great. For example, 'retirement entrepreneurs' is nowhere to be seen in Keyword Elite or WordTracker. The word 'retirement' of course is all over the place. So I went and got the .com for that term. Set up a blog, linked into it from some other sites and wrote some content. Today I looked at the server stats, and were pleasantly surprised to see several searches for 'retirement entrepreneur' getting to my site.
The take-away here is simply; be creative, use obvious keywords but also include some combinations that are not so obvious. You never know!
About The Author: Ingvar is getting close to "the golden age". He writes about entrepreneurship after retirement. http://www.retiremententrepreneurs.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=657459
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Message delivered directly to members of the group:
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*****************************************************************
Please consider this free-reprint article written by:
Ingvar Grimsmo
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=657459
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=657459
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: It is Overwhelming How Many Opportunities in Internet Marketing
Author: Ingvar Grimsmo
Word Count: 587
Article URL: http://www.isnare.com/?aid=657459&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=657459
Easy Publish Tool: http://www.isnare.com/html.php?aid=657459
*********************** ARTICLE START ***********************
I am overwhelmed by the possibilities of internet marketing. In fact, it is almost debilitating. I have been at this for ten years now, and am addicted to it. My income has not climbed to the levels that the gurus claim they could be, not even near. It's a living though, and it is work. In spite of many of my sites being sort of on autopilot I work almost everyday on existing and new sites.
With all the possibilities, all the possible niches, techniques, guru suggestions - what to choose? What to tackle next? One cannot try everything, but yet the lure of a winning internet project is so strong that it's almost possible to resist. So we end up spending lots of time seeking "the" solution. What I have found though, is in this business it is definitely the 80/20 rule. 20% of my projects make 80% of the income.
Wouldn't it be nice if I know in advance what those 20% were? So we could just skip the other 80%. In my case in order to grow income I think I have to get better at evaluating existing sites and new projects.
Well, you can't. I have sites I got so exited about years ago, spent endless hours making them just "so" - doing all the right SEO/link building things. And nothing. Then I have other sites I slapped together in an afternoon and they are doing well. Frustrating. How can we know in advance? One thing is that we need to be better at cynically analyzing the potential of the project. Remove emotions from the process. We all get very emotional about new and exiting projects. A clever domain name takes on its own life. Like a baby. So we nurture and care for our sites. That's why we do this (and the money). For me it is the chase. The need to beat others, beat the system. I think we need to treat it with more business savvy.
I have spent a bit of time back-analyzing existing project. (During that process I also cleaned up old sites that now could be a risk as far as AdSense is concerned.) What I found was that there are still - to this day - two basic components to a site's success. Keywords and inbound links. Aside from what we all know - content and a clean site it still boils down to choosing keywords and getting links. I have sites in niches I thought would be "under the radar". Nothing. Yet I compete well in much stronger niches. Go figure.
So to analyze a potential niche I start with the keywords. I am looking for highly searched and low search engine results of course. I am also looking for keywords that might not show up in keyword analysis systems... new key phrases. If you manage to capture some of those - great. For example, 'retirement entrepreneurs' is nowhere to be seen in Keyword Elite or WordTracker. The word 'retirement' of course is all over the place. So I went and got the .com for that term. Set up a blog, linked into it from some other sites and wrote some content. Today I looked at the server stats, and were pleasantly surprised to see several searches for 'retirement entrepreneur' getting to my site.
The take-away here is simply; be creative, use obvious keywords but also include some combinations that are not so obvious. You never know!
About The Author: Ingvar is getting close to "the golden age". He writes about entrepreneurship after retirement. http://www.retiremententrepreneurs.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=657459
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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