Branding From Your Back Pocket: Why Introverts Should Create an Exciting, Unique Business Identity
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Marcia Yudkin
Apr 23, 2013, 5:20:02 AM4/23/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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Article Title: Branding From Your Back Pocket: Why Introverts Should Create an Exciting, Unique Business Identity
Author: Marcia Yudkin
Word Count: 546
Article URL: http://www.isnare.com/?aid=834742&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=834742
Easy Publish Tool: http://www.isnare.com/html.php?aid=834742
*********************** ARTICLE START ***********************
Recently on the entertaining and educational TV show �Shark Tank,� two young entrepreneurs pitching their portable audio speakers were making little headway with five high-profile millionaires as potential investors. Indeed, one of the �sharks� had just declared herself out of the running. Then one of the entrepreneurs mentioned in passing that they�d sold their item on the QVC shopping channel.
�What, you�ve been on QVC? When were you going to mention this?� asked one of the investors, his eyes wide open.
The momentum picked up sharply and bidding ensued. The entrepreneurs soon walked off the set with a promise for the $150,000 they were seeking.
In another segment of the same show, a firefighter pitched his device that connected hoses to hydrants in two seconds instead of nine. Although he already had orders from fire departments and claimed convincingly that his invention would save lives, the millionaires were leery of investing until their questions prompted the firefighter to pull a consumer version of his invention from his pocket.
One of the �sharks� got so excited about the potential of an easy-to-use connector for garden hoses at home that he practically jumped out of his chair. Just before making his offer to buy all the rights to both the firefighter and home garden hose versions of the product for $1.5 million, he asked, �Do you have anything else in your back pocket?�
All too often I discover my own clients unwittingly keeping million-dollar facts about themselves hidden in their back pockets. Under my questioning, an achievement, attitude, idea or image casually emerges and, like the investors on �Shark Tank,� I can hardly sit still as I think about its potential. It holds the key to a dramatically higher level of appeal for the client�s ideal customers.
This is especially, though not exclusively, true for introverts. Introverts have a lousy business image in our culture, and many parents and business coaches believe there�s something wrong with someone who would rather read a book or build a boat in their basement than socialize. As a result it can be especially difficult for quiet, reserved people to claim their personality strengths and highlight them in a positive way.
In a survey I did last year, the personality strengths of introverts mentioned most often were creativity, good listening, trustworthiness, critical thinking and attention to detail. Clients are definitely looking for these traits in their service providers! And yes, to many clients these qualities are much more important than any superficial friendliness or ability to make small talk.
Summon your courage to say who you are and what you have to offer in a punchy, pithy way. Clients who seek exactly what you provide will find that more appealing than a conventional presentation. Those who are a mismatch with you go away. You experience fewer conflicts with clients, more long-term business relationships and increased referrals.
If you need help with this, get it so you can identify the powerful items that deserve to come out of your pockets, those that make ideal clients sit up and hire you, excited to have found you. Your reward: easier earnings and way more job satisfaction.
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. She now mentors introverts so they discover their uniquely powerful branding and comfortable marketing strategies. Download her free Marketing for Introverts audio: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=834742
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=834742
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=834742
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Branding From Your Back Pocket: Why Introverts Should Create an Exciting, Unique Business Identity
Author: Marcia Yudkin
Word Count: 546
Article URL: http://www.isnare.com/?aid=834742&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=834742
Easy Publish Tool: http://www.isnare.com/html.php?aid=834742
*********************** ARTICLE START ***********************
Recently on the entertaining and educational TV show �Shark Tank,� two young entrepreneurs pitching their portable audio speakers were making little headway with five high-profile millionaires as potential investors. Indeed, one of the �sharks� had just declared herself out of the running. Then one of the entrepreneurs mentioned in passing that they�d sold their item on the QVC shopping channel.
�What, you�ve been on QVC? When were you going to mention this?� asked one of the investors, his eyes wide open.
The momentum picked up sharply and bidding ensued. The entrepreneurs soon walked off the set with a promise for the $150,000 they were seeking.
In another segment of the same show, a firefighter pitched his device that connected hoses to hydrants in two seconds instead of nine. Although he already had orders from fire departments and claimed convincingly that his invention would save lives, the millionaires were leery of investing until their questions prompted the firefighter to pull a consumer version of his invention from his pocket.
One of the �sharks� got so excited about the potential of an easy-to-use connector for garden hoses at home that he practically jumped out of his chair. Just before making his offer to buy all the rights to both the firefighter and home garden hose versions of the product for $1.5 million, he asked, �Do you have anything else in your back pocket?�
All too often I discover my own clients unwittingly keeping million-dollar facts about themselves hidden in their back pockets. Under my questioning, an achievement, attitude, idea or image casually emerges and, like the investors on �Shark Tank,� I can hardly sit still as I think about its potential. It holds the key to a dramatically higher level of appeal for the client�s ideal customers.
This is especially, though not exclusively, true for introverts. Introverts have a lousy business image in our culture, and many parents and business coaches believe there�s something wrong with someone who would rather read a book or build a boat in their basement than socialize. As a result it can be especially difficult for quiet, reserved people to claim their personality strengths and highlight them in a positive way.
In a survey I did last year, the personality strengths of introverts mentioned most often were creativity, good listening, trustworthiness, critical thinking and attention to detail. Clients are definitely looking for these traits in their service providers! And yes, to many clients these qualities are much more important than any superficial friendliness or ability to make small talk.
Summon your courage to say who you are and what you have to offer in a punchy, pithy way. Clients who seek exactly what you provide will find that more appealing than a conventional presentation. Those who are a mismatch with you go away. You experience fewer conflicts with clients, more long-term business relationships and increased referrals.
If you need help with this, get it so you can identify the powerful items that deserve to come out of your pockets, those that make ideal clients sit up and hire you, excited to have found you. Your reward: easier earnings and way more job satisfaction.
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. She now mentors introverts so they discover their uniquely powerful branding and comfortable marketing strategies. Download her free Marketing for Introverts audio: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=834742
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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