Product Creation: How to Create a Product You Can Sell Easily Via SEO
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Marcia Yudkin
Apr 23, 2013, 1:30:05 AM4/23/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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Article Title: Product Creation: How to Create a Product You Can Sell Easily Via SEO
Author: Marcia Yudkin
Word Count: 523
Article URL: http://www.isnare.com/?aid=623587&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=623587
Easy Publish Tool: http://www.isnare.com/html.php?aid=623587
*********************** ARTICLE START ***********************
Search engine optimization (SEO) is a powerful no-cost way to attract potential buyers to your home-study course or other product. However, to get the best results with this marketing method, begin your consideration of SEO not after you have created your product but way earlier � before you�ve even selected the topic. Then keep your SEO efforts going even after you create your sales page. That�s the formula for search engine traffic without spending a fortune!
Step 1 � Make sure your infoproduct idea is commercially viable. Use keyword search tools such as Google�s keyword tool or Wordtracker�s free trial to verify that people are already searching for what your information product proposes to teach.
In addition, check the search engines to see whether anyone else is already offering a course or report like yours. You may be surprised to learn that it�s better to discover a few products already in existence than none. This tends to show there�s a market. If your search turns up people using pay-per-click to advertise their product on the topic, that�s even better, because most of the time it means buyers, not window shoppers or information gatherers, respond to those ads.
Step 2 � Create the title for your infoproduct. Instead of a cute or mysterious title that might resonate with those who happen to find out about the product apart from search engines, build your product title around an important keyword phrase that people so actually search for. For instance, don�t title your course on collecting quilts �Ancestral Fortunes�; �Collecting Antique Quilts for Fun and Fortune� is far better for SEO.
Step 3 � Write the sales page for your product in close conjunction with creating the infoproduct. Some people write their sales copy before creating the product, while others do it immediately after finishing the product creation. Whichever order works best for you, make sure you include keyword-rich headlines and subheads in your sales page.
Step 4 � Add SEO elements to your sales page. Your title tag � what shows up in the upper left corner of the visitor�s browser � should contain your most important keywords. Your headlines should be coded with �h1� tags and your subheads with �h2� tags. Add keyword-rich �alt-text� to every graphic on your sales page. (If you�re not building the web site yourself, pass these instructions along to your webmaster/web developer.)
Step 5 � Write and distribute press releases and articles that incorporate your infoproduct keywords in the headline and sprinkled throughout their text. This step in particular gets missed by so many product developers, yet it�s what drives your search engine listings best toward the top of page 1 of the search results. Search engines give heavier weight to content published on news sites and third-party content sites.
Whether your product concerns collecting antique quilts, raising children with healthy self-esteem, touring South America on motorcycle or preventing employment discrimination lawsuits, follow these steps and interested strangers will be regularly finding and purchasing your infoproduct. You�ll be celebrating buyers ringing up your virtual cash register.
About The Author: The author of 14 books and 7 multimedia home-study courses, Marcia Yudkin has been selling information since 1981. Download a free recording of her answers to commonly asked questions about information marketing by entering your information in the box at http://www.yudkin.com/infomarketing.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=623587
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=623587
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=623587
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Product Creation: How to Create a Product You Can Sell Easily Via SEO
Author: Marcia Yudkin
Word Count: 523
Article URL: http://www.isnare.com/?aid=623587&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=623587
Easy Publish Tool: http://www.isnare.com/html.php?aid=623587
*********************** ARTICLE START ***********************
Search engine optimization (SEO) is a powerful no-cost way to attract potential buyers to your home-study course or other product. However, to get the best results with this marketing method, begin your consideration of SEO not after you have created your product but way earlier � before you�ve even selected the topic. Then keep your SEO efforts going even after you create your sales page. That�s the formula for search engine traffic without spending a fortune!
Step 1 � Make sure your infoproduct idea is commercially viable. Use keyword search tools such as Google�s keyword tool or Wordtracker�s free trial to verify that people are already searching for what your information product proposes to teach.
In addition, check the search engines to see whether anyone else is already offering a course or report like yours. You may be surprised to learn that it�s better to discover a few products already in existence than none. This tends to show there�s a market. If your search turns up people using pay-per-click to advertise their product on the topic, that�s even better, because most of the time it means buyers, not window shoppers or information gatherers, respond to those ads.
Step 2 � Create the title for your infoproduct. Instead of a cute or mysterious title that might resonate with those who happen to find out about the product apart from search engines, build your product title around an important keyword phrase that people so actually search for. For instance, don�t title your course on collecting quilts �Ancestral Fortunes�; �Collecting Antique Quilts for Fun and Fortune� is far better for SEO.
Step 3 � Write the sales page for your product in close conjunction with creating the infoproduct. Some people write their sales copy before creating the product, while others do it immediately after finishing the product creation. Whichever order works best for you, make sure you include keyword-rich headlines and subheads in your sales page.
Step 4 � Add SEO elements to your sales page. Your title tag � what shows up in the upper left corner of the visitor�s browser � should contain your most important keywords. Your headlines should be coded with �h1� tags and your subheads with �h2� tags. Add keyword-rich �alt-text� to every graphic on your sales page. (If you�re not building the web site yourself, pass these instructions along to your webmaster/web developer.)
Step 5 � Write and distribute press releases and articles that incorporate your infoproduct keywords in the headline and sprinkled throughout their text. This step in particular gets missed by so many product developers, yet it�s what drives your search engine listings best toward the top of page 1 of the search results. Search engines give heavier weight to content published on news sites and third-party content sites.
Whether your product concerns collecting antique quilts, raising children with healthy self-esteem, touring South America on motorcycle or preventing employment discrimination lawsuits, follow these steps and interested strangers will be regularly finding and purchasing your infoproduct. You�ll be celebrating buyers ringing up your virtual cash register.
About The Author: The author of 14 books and 7 multimedia home-study courses, Marcia Yudkin has been selling information since 1981. Download a free recording of her answers to commonly asked questions about information marketing by entering your information in the box at http://www.yudkin.com/infomarketing.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=623587
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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