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Please consider this free-reprint article written by:
AZURA C
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Article Title: Target is the Home For Holiday Sales With Its Amazing Price Matching Strategy
Author: AZURA C
Word Count: 519
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Target Corporation, one of the leading retailers in the United States of America, has announced a bold program for its customers this month, and has promised to match the prices of other top online retail competitors such as Walmart and Amazon. This new policy that has been released by Target is similar to those that target has already implemented in the year 2012. Though this was once instituted as part of its holiday shopping season, the corporation is planning to continue this strategy all over the year. When eminent spokespersons from the company spoke on this merchandising operation from the target, he said that the company has received much positive feedback on its price match policy that has been seasoned for its holiday price match policy. The corporation has decided to get this initiative completely permanent.
With the help of this new policy from target, its customers would enjoy complete price match, that too with eminent retailers of the world, which would again be a proof of the lowest price offered by target for its customers. Its customers could score a price match retroactively, if they could bring a proof of lower price with another store such as amazon, walmart, babiesetc., within seven days of their purchase. Target would also perform price match at its own website and with any other deal that its users would find in their weekly advertisements. Customers of target who would use RED card from target could again get 50% discount on all of their purchases on top of their price match.
This holiday sales from target does feature few exclusions such as the store would not perform any price match with third party vendors on their websites such as marketplace sellers for Amazon. Target stores that are located in Hawaii and Alaska many not be participating in the holiday sale scheme and online prices at the target store could be available only with the help of percentage off promotions and clearance sales and are absolutely not eligible for its price match policy. Target would continue to offer price match discounts with its local retail competitors.
Target has announced it online price match policy exactly at the holiday shopping season to impress and encourage a number of show room shoppers, who strictly abide to buy products only from stores though they could buy the same at a much lesser cost online. It could be possible that target would get its profit margins shrink owing to its price match policy, and amazon would be having problem in churning out profit, by maintaining slim margins and low prices.
If a large margin of target customers come with price match schemes, then it would be a real problem for Target but it still continues to hold on to the policy and is willing to tighten its margins only for the scope of retaining its customers, who would be lost to the retail machine online. Target coupons would still apply on to the price matched items and target coupon codes 30% off, in stream would apply to all of its products at store.
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