Copywriting Tips: Prevent Reader Boredom With Fresh Angles For Repeat Email Promotions
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Marcia Yudkin
Apr 23, 2013, 5:00:02 AM4/23/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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Article Title: Copywriting Tips: Prevent Reader Boredom With Fresh Angles For Repeat Email Promotions
Author: Marcia Yudkin
Word Count: 776
Article URL: http://www.isnare.com/?aid=834378&ca=Writing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=834378
Easy Publish Tool: http://www.isnare.com/html.php?aid=834378
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When you have an upcoming event you hope people sign up to attend, you can�t just keep sending the same promotion twice or three times a week for a month. Ditto when you have a new product or service to promote. Somehow you must vary the subject line and message and keep those on your list opening your emails, reading and reconsidering the commitment to your offering that they haven�t yet made.
But how?
Here are 12 techniques to use when you must keep promoting the same thing to the same people. Yes, they�ll figure out what you�re up to, but because you�re earning their attention every time in a different way and engaging them with relevant content, they will not object. These techniques increase your open rate, prevent opt-outs and boost sales for whatever you�re repeatedly promoting.
1. Hit on a different benefit in each message. Instead of piling on all the benefits of your offering in your initial promotion and then having nothing else to say, devote separate emails to the benefits, one at a time: one email on how they will save time, another on how they will save money, another on how they can prevent legal tangles, and so on.
2. Elaborate on different content points. Similarly, instead of simply listing bullet points of what they�ll learn from your webinar or home-study course, develop these at greater length, one per email.
3. Tie in to something ultra-timely. If floods, blizzards or earthquakes are in the news, connect your product, service or event to what�s on people�s minds. This can be a superficial opening comment or a deeper point about the benefit of buying what you�re selling. Just make sure you make the connection relevant to your topic.
4. Provide a little sample. Quote several paragraphs from what you�re selling. Offer free data from a research report. Or give away a widget that�s built into your software.
5. Highlight a testimonial or case study. Promote indirectly by talking about what a specific customer or client gained from your item. Talk about how they implemented your solution and the difference it made for them. Or quote them at length on why they were delighted with what they purchased from you.
6. Describe the fit with a specialized situation. Prospects often wonder: �But will it work for me?� When you can identify a common sub-niche or two on your list, such as beginners/experienced people, nonprofits, women/men, address their specific questions and concerns.
7. Relate to something in a book, article, blog or movie. You can either refer to something that�s burning on the best-seller list or at the box office, or you can tie your offering to something classic. If you sell heavy-duty industrial equipment, it can be a children�s book. If you�re pushing politics, you could riff off a scene from a sit-com, then elaborate on the point. The more unexpected, the better!
8. Offer tips or resources. Usefulness earns attention. Make sure the tips or resources stand on their own and can be implemented whether or not people buy. This builds your credibility and suggests the value customers get after handing over their credit card.
9. Discuss a common objection and counter it in depth. You probably have a sense of what can keep people from signing up � money, lack of time, uncertainty about your item�s importance or quality, etc. Choose one or more of these doubts and address them as credibly and strongly as you can.
10. Invite questions from those on the fence. Simply asking for people�s questions midway through a series of emails can be a powerful way to convert maybes into yesses. Either send personal replies or summarize answers to the questions received in the next email in the series.
11. Report related studies or survey results. When I�m out of ideas, I often go searching in Google News for recently released research or surveys that prove the need for what I�m selling or illustrate a particular point in my pitch. Science Daily is another great source for such tidbits.
12. Warn against a common mistake. For instance, if you�re selling propane, tell customers why they shouldn�t wait until their indicator dial goes into the red to reorder. If you�re promoting new software, explain why companies will get into trouble by trying to make do with what they already have.
Go forth now and keep those readers interested!
About The Author: Veteran copywriter/marketing consultant Marcia Yudkin is the author of Meatier Marketing Copy and 14 other books. She trains marketing departments and runs a one-on-one mentoring program that develops the skills of copywriters and marketing consultants: http://www.yudkin.com/become.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=834378
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=834378
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=834378
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Copywriting Tips: Prevent Reader Boredom With Fresh Angles For Repeat Email Promotions
Author: Marcia Yudkin
Word Count: 776
Article URL: http://www.isnare.com/?aid=834378&ca=Writing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=834378
Easy Publish Tool: http://www.isnare.com/html.php?aid=834378
*********************** ARTICLE START ***********************
When you have an upcoming event you hope people sign up to attend, you can�t just keep sending the same promotion twice or three times a week for a month. Ditto when you have a new product or service to promote. Somehow you must vary the subject line and message and keep those on your list opening your emails, reading and reconsidering the commitment to your offering that they haven�t yet made.
But how?
Here are 12 techniques to use when you must keep promoting the same thing to the same people. Yes, they�ll figure out what you�re up to, but because you�re earning their attention every time in a different way and engaging them with relevant content, they will not object. These techniques increase your open rate, prevent opt-outs and boost sales for whatever you�re repeatedly promoting.
1. Hit on a different benefit in each message. Instead of piling on all the benefits of your offering in your initial promotion and then having nothing else to say, devote separate emails to the benefits, one at a time: one email on how they will save time, another on how they will save money, another on how they can prevent legal tangles, and so on.
2. Elaborate on different content points. Similarly, instead of simply listing bullet points of what they�ll learn from your webinar or home-study course, develop these at greater length, one per email.
3. Tie in to something ultra-timely. If floods, blizzards or earthquakes are in the news, connect your product, service or event to what�s on people�s minds. This can be a superficial opening comment or a deeper point about the benefit of buying what you�re selling. Just make sure you make the connection relevant to your topic.
4. Provide a little sample. Quote several paragraphs from what you�re selling. Offer free data from a research report. Or give away a widget that�s built into your software.
5. Highlight a testimonial or case study. Promote indirectly by talking about what a specific customer or client gained from your item. Talk about how they implemented your solution and the difference it made for them. Or quote them at length on why they were delighted with what they purchased from you.
6. Describe the fit with a specialized situation. Prospects often wonder: �But will it work for me?� When you can identify a common sub-niche or two on your list, such as beginners/experienced people, nonprofits, women/men, address their specific questions and concerns.
7. Relate to something in a book, article, blog or movie. You can either refer to something that�s burning on the best-seller list or at the box office, or you can tie your offering to something classic. If you sell heavy-duty industrial equipment, it can be a children�s book. If you�re pushing politics, you could riff off a scene from a sit-com, then elaborate on the point. The more unexpected, the better!
8. Offer tips or resources. Usefulness earns attention. Make sure the tips or resources stand on their own and can be implemented whether or not people buy. This builds your credibility and suggests the value customers get after handing over their credit card.
9. Discuss a common objection and counter it in depth. You probably have a sense of what can keep people from signing up � money, lack of time, uncertainty about your item�s importance or quality, etc. Choose one or more of these doubts and address them as credibly and strongly as you can.
10. Invite questions from those on the fence. Simply asking for people�s questions midway through a series of emails can be a powerful way to convert maybes into yesses. Either send personal replies or summarize answers to the questions received in the next email in the series.
11. Report related studies or survey results. When I�m out of ideas, I often go searching in Google News for recently released research or surveys that prove the need for what I�m selling or illustrate a particular point in my pitch. Science Daily is another great source for such tidbits.
12. Warn against a common mistake. For instance, if you�re selling propane, tell customers why they shouldn�t wait until their indicator dial goes into the red to reorder. If you�re promoting new software, explain why companies will get into trouble by trying to make do with what they already have.
Go forth now and keep those readers interested!
About The Author: Veteran copywriter/marketing consultant Marcia Yudkin is the author of Meatier Marketing Copy and 14 other books. She trains marketing departments and runs a one-on-one mentoring program that develops the skills of copywriters and marketing consultants: http://www.yudkin.com/become.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=834378
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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