Introduction to Search Engine Optimization
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Macon Gravlee
Apr 7, 2013, 4:00:40 PM4/7/13
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Article Title: Introduction to Search Engine Optimization
Author: Macon Gravlee
Word Count: 534
Article URL: http://www.isnare.com/?aid=513987&ca=Internet
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=513987
Easy Publish Tool: http://www.isnare.com/html.php?aid=513987
*********************** ARTICLE START ***********************
Search engine optimization or SEO if you like is a way of analyzing a website and altering it to become search-engine friendly so that the search engines can be able to easily read and index it. SEO is about customizing a website to get high rankings on the search engines. The reasons for high search engine rankings are obvious -- when web surfers use the search engines to look for something, they rarely search beyond the top 20 results and as such, if a website is to benefit you, it needs to get rankings among the top 20, if not the first slot.
Even though SEO has been in existence for quite a long time now, it has gained popularity only in the recent past. This is due to advancement in technology where new tools such as use of Java applications, many images, and Flash require a website to be optimized so that the search engine spiders can read the site easily. Note that if the content of your website cannot be read by the search engines, definitely the site will not be indexed meaning it will not be available to your potential visitors when they look for it on the search engines.
Basically, the search engines have a very huge database that they maintain with information of all websites available. The information however is never listed on the search engine�s results page but they take the information into consideration when ranking websites. As such, a webmaster should ensure they optimize their sites to selected keywords and also when submitting the websites so that the sites get ranked.
Major search engines today are free hence you should take advantage and advertise your products and services for free, which you can do in as little as an hour. If you are not adept on SEO, you can always hire professionals to do the work for you. Even so, the internet is full of resources that can enlighten you on SEO, which is a good thing so that you cannot be left on the dark even as you hire someone.
With that said, it is important to familiarize yourself with what Unethical SEO is about. These are unacceptable techniques applied to trick the search engines to give websites high rankings that they do not deserve. Note that the techniques were once acceptable, but webmasters went overboard and were banned. A perfect example is keyword stuffing whereby a site contains very many keywords placed aimlessly and nothing else.
As tempting as unethical SEO is, you should not use it because yes you will get the high rankings that you want, but it will be short lived. First off, you will only annoy your visitors because you will target the search engines and not them, and secondly, you risk your website getting banned completely from the search engines.
Boiled down, Search Engine Optimization is a set of techniques applied to attract potential clients to your site. The main aim of a search engine is to give web surfers informative high quality content and if SEO is practiced ethically, these two objectives will not be contradicting at all.
About The Author: Directory Wind is a SEO Optimized Link Directory http://directorywind.com/ This article brought to you by http://linkdevils.com/
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=513987
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Macon Gravlee
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=513987
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=513987
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Introduction to Search Engine Optimization
Author: Macon Gravlee
Word Count: 534
Article URL: http://www.isnare.com/?aid=513987&ca=Internet
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=513987
Easy Publish Tool: http://www.isnare.com/html.php?aid=513987
*********************** ARTICLE START ***********************
Search engine optimization or SEO if you like is a way of analyzing a website and altering it to become search-engine friendly so that the search engines can be able to easily read and index it. SEO is about customizing a website to get high rankings on the search engines. The reasons for high search engine rankings are obvious -- when web surfers use the search engines to look for something, they rarely search beyond the top 20 results and as such, if a website is to benefit you, it needs to get rankings among the top 20, if not the first slot.
Even though SEO has been in existence for quite a long time now, it has gained popularity only in the recent past. This is due to advancement in technology where new tools such as use of Java applications, many images, and Flash require a website to be optimized so that the search engine spiders can read the site easily. Note that if the content of your website cannot be read by the search engines, definitely the site will not be indexed meaning it will not be available to your potential visitors when they look for it on the search engines.
Basically, the search engines have a very huge database that they maintain with information of all websites available. The information however is never listed on the search engine�s results page but they take the information into consideration when ranking websites. As such, a webmaster should ensure they optimize their sites to selected keywords and also when submitting the websites so that the sites get ranked.
Major search engines today are free hence you should take advantage and advertise your products and services for free, which you can do in as little as an hour. If you are not adept on SEO, you can always hire professionals to do the work for you. Even so, the internet is full of resources that can enlighten you on SEO, which is a good thing so that you cannot be left on the dark even as you hire someone.
With that said, it is important to familiarize yourself with what Unethical SEO is about. These are unacceptable techniques applied to trick the search engines to give websites high rankings that they do not deserve. Note that the techniques were once acceptable, but webmasters went overboard and were banned. A perfect example is keyword stuffing whereby a site contains very many keywords placed aimlessly and nothing else.
As tempting as unethical SEO is, you should not use it because yes you will get the high rankings that you want, but it will be short lived. First off, you will only annoy your visitors because you will target the search engines and not them, and secondly, you risk your website getting banned completely from the search engines.
Boiled down, Search Engine Optimization is a set of techniques applied to attract potential clients to your site. The main aim of a search engine is to give web surfers informative high quality content and if SEO is practiced ethically, these two objectives will not be contradicting at all.
About The Author: Directory Wind is a SEO Optimized Link Directory http://directorywind.com/ This article brought to you by http://linkdevils.com/
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=513987
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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