The Reasons We Love Our Brands
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Jason Scott Edworthy
Apr 24, 2013, 9:10:03 PM4/24/13
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Please consider this free-reprint article written by:
Jason Scott Edworthy
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Article Title: The Reasons We Love Our Brands
Author: Jason Scott Edworthy
Word Count: 519
Article URL: http://www.isnare.com/?aid=579900&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=579900
Easy Publish Tool: http://www.isnare.com/html.php?aid=579900
*********************** ARTICLE START ***********************
For many of us brands play an important part in our purchase behaviour as we get drawn in to buying products and services through a emotional tie to that brand and here we look at some of the reasons.
Brands are clever to tap in to our emotions though the use of advertising and marketing so lets look at some everyday brands we consume.
Since the recession which started back in 2008 many of us have had to make some tough decisions on whether to purchase a particular product or service by a brand we love or go for unbranded and pay less money as a way of tightening our purse strings.
If you take some of everyday actions that uses brands we love and trust like watching TV. Channels like Sky and the BBC are well trusted brands and that is why when we switch we are able to watch programs we know have been produced to a good standard. Another example is when we use the internet and go straight to Google as our default search engine. We know when using Google the search results are reliable and trusted and for this reason they remain one of our top loved brands.
If brands were not important then life would be dull. Brand give us an identity and make us individual and also proud to wear that brand. Some brands are more noticeable than others. For example anyone driving an Aston Martin is going to get noticed but someone else who might wear a Thomas Pink shirt might not be so obvious as they do not have huge badges on the front of them.
In the fashion world our love of brands will change as we age and our tastes move on. Many young people love having big brand logos placed on their clothes as it says something about them and their style. When we get older we like our brands but want to maintain a more discreet approach.
Marketeers are looking at all age groups. For example the younger children Disney brands like Toy Story and Hanna Montana have created huge success stories from TV shows and then feature films and combined with massive merchandise there are a huge range of products on offer which the kids and the parents buy in to spending millions on their favourite brands.
Watches are another area when we are likely to but the brand over the style of watch. Tag Heuer have sponsored lots of famous sporting and film stars to try and encourage us to purchase their products. So anyone who might be an avid fan of Lewis Hamilton might purchase a tag because he is one of their sporting ambassadors. Don�t get me wrong Tag make lovely stylish watches but you get my point.
Lastly the iphone is another good example of our brand loyalty. Apple launched the new iphone4 which has had some mixed reviews but because of the brand has not put people off from buying the latest Apple smartphone!
About The Author: See http://www.consumer-brands.com for more info on brands
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=579900
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Jason Scott Edworthy
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=579900
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=579900
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: The Reasons We Love Our Brands
Author: Jason Scott Edworthy
Word Count: 519
Article URL: http://www.isnare.com/?aid=579900&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=579900
Easy Publish Tool: http://www.isnare.com/html.php?aid=579900
*********************** ARTICLE START ***********************
For many of us brands play an important part in our purchase behaviour as we get drawn in to buying products and services through a emotional tie to that brand and here we look at some of the reasons.
Brands are clever to tap in to our emotions though the use of advertising and marketing so lets look at some everyday brands we consume.
Since the recession which started back in 2008 many of us have had to make some tough decisions on whether to purchase a particular product or service by a brand we love or go for unbranded and pay less money as a way of tightening our purse strings.
If you take some of everyday actions that uses brands we love and trust like watching TV. Channels like Sky and the BBC are well trusted brands and that is why when we switch we are able to watch programs we know have been produced to a good standard. Another example is when we use the internet and go straight to Google as our default search engine. We know when using Google the search results are reliable and trusted and for this reason they remain one of our top loved brands.
If brands were not important then life would be dull. Brand give us an identity and make us individual and also proud to wear that brand. Some brands are more noticeable than others. For example anyone driving an Aston Martin is going to get noticed but someone else who might wear a Thomas Pink shirt might not be so obvious as they do not have huge badges on the front of them.
In the fashion world our love of brands will change as we age and our tastes move on. Many young people love having big brand logos placed on their clothes as it says something about them and their style. When we get older we like our brands but want to maintain a more discreet approach.
Marketeers are looking at all age groups. For example the younger children Disney brands like Toy Story and Hanna Montana have created huge success stories from TV shows and then feature films and combined with massive merchandise there are a huge range of products on offer which the kids and the parents buy in to spending millions on their favourite brands.
Watches are another area when we are likely to but the brand over the style of watch. Tag Heuer have sponsored lots of famous sporting and film stars to try and encourage us to purchase their products. So anyone who might be an avid fan of Lewis Hamilton might purchase a tag because he is one of their sporting ambassadors. Don�t get me wrong Tag make lovely stylish watches but you get my point.
Lastly the iphone is another good example of our brand loyalty. Apple launched the new iphone4 which has had some mixed reviews but because of the brand has not put people off from buying the latest Apple smartphone!
About The Author: See http://www.consumer-brands.com for more info on brands
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=579900
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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