The Greatest Marketing Secret For Every Business In The World
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James Copper
Apr 26, 2013, 7:20:02 PM4/26/13
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Please consider this free-reprint article written by:
James Copper
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Article Title: The Greatest Marketing Secret For Every Business In The World
Author: James Copper
Word Count: 530
Article URL: http://www.isnare.com/?aid=243911&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=243911
Easy Publish Tool: http://www.isnare.com/html.php?aid=243911
*********************** ARTICLE START ***********************
Learn the one of the greatest marketing secrets in this article
Does it matter whether your company finalizes any successful transactions today? It should matter. Money today is always more important than the promise of money tomorrow. Businesses that appreciate this essential truth do well and those that do not will fail. There is nothing more to it!
Having said this, it begs the question: how do you get money today?
It is worthwhile facing up to the reality that the overwhelming majority of your clients could survive very well without patronizing your business today. Unless you are supplying an item which can saves lives, your customers could probably do without what you have to offer. This reality is a huge threat to your business success and profits.
First, you recognize that the overwhelming majority of your customers probably could get along quite nicely without buying your product today. Unless you sell an item of life-or-death significance, your customers could probably postpone action. This, of course, could fatal to your own business success and profits.
It amounts to this: You need customers to act and buy today, not tomorrow.
This reality puts a whole different spin on advertising and promotion. You have to do what's necessary to motivate people who don't have to buy to feel that they urgently do need to buy today, immediately, without delay!
This is where the limited time offer comes into its own.
If you understand the huge significance of offers and integrate them into all your marketing, you will be assured of constant excellent profits.
Let us define a limited time offer. It is a motivating sales proposition giving the client greatly enhanced value for money within a defined period. Here's a good example: subscribe by the end of May and get 33% off!
Clever marketers know that the goal is to sell the customer the offer. It has to be irresistible because once the customer has decided he wants the offer, they have to act in order to take advantage of it.
There are a hundred ways to make special offers. Keep a file of all the different types. Then when you are drawing up your marketing strategy you can refer to these and adapt a couple for your business and situation.
Some marketers go so far as to say that every marketing communication should have a limited time offer connected with it. They are actually claiming that no marketing communication whatsoever � not advertisements, business cards, brochures, emails, anything that a customer will see, should fail to have an offer. And don't be subtle about it either. It must really be an in-your-face call to action offer prominently positioned, colorful and graphic.
Accept that your customers are overloaded with things and mostly don't really need to act today to acquire more. That's why they have to have to be motivated to take immediate action. Focus on developing and using special offers right across the board. The day you stop using offers will be a sad day for your business.
About The Author: James Copper is a writer for http://www.bigstrategies.co.uk
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=243911
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
James Copper
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=243911
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=243911
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: The Greatest Marketing Secret For Every Business In The World
Author: James Copper
Word Count: 530
Article URL: http://www.isnare.com/?aid=243911&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=243911
Easy Publish Tool: http://www.isnare.com/html.php?aid=243911
*********************** ARTICLE START ***********************
Learn the one of the greatest marketing secrets in this article
Does it matter whether your company finalizes any successful transactions today? It should matter. Money today is always more important than the promise of money tomorrow. Businesses that appreciate this essential truth do well and those that do not will fail. There is nothing more to it!
Having said this, it begs the question: how do you get money today?
It is worthwhile facing up to the reality that the overwhelming majority of your clients could survive very well without patronizing your business today. Unless you are supplying an item which can saves lives, your customers could probably do without what you have to offer. This reality is a huge threat to your business success and profits.
First, you recognize that the overwhelming majority of your customers probably could get along quite nicely without buying your product today. Unless you sell an item of life-or-death significance, your customers could probably postpone action. This, of course, could fatal to your own business success and profits.
It amounts to this: You need customers to act and buy today, not tomorrow.
This reality puts a whole different spin on advertising and promotion. You have to do what's necessary to motivate people who don't have to buy to feel that they urgently do need to buy today, immediately, without delay!
This is where the limited time offer comes into its own.
If you understand the huge significance of offers and integrate them into all your marketing, you will be assured of constant excellent profits.
Let us define a limited time offer. It is a motivating sales proposition giving the client greatly enhanced value for money within a defined period. Here's a good example: subscribe by the end of May and get 33% off!
Clever marketers know that the goal is to sell the customer the offer. It has to be irresistible because once the customer has decided he wants the offer, they have to act in order to take advantage of it.
There are a hundred ways to make special offers. Keep a file of all the different types. Then when you are drawing up your marketing strategy you can refer to these and adapt a couple for your business and situation.
Some marketers go so far as to say that every marketing communication should have a limited time offer connected with it. They are actually claiming that no marketing communication whatsoever � not advertisements, business cards, brochures, emails, anything that a customer will see, should fail to have an offer. And don't be subtle about it either. It must really be an in-your-face call to action offer prominently positioned, colorful and graphic.
Accept that your customers are overloaded with things and mostly don't really need to act today to acquire more. That's why they have to have to be motivated to take immediate action. Focus on developing and using special offers right across the board. The day you stop using offers will be a sad day for your business.
About The Author: James Copper is a writer for http://www.bigstrategies.co.uk
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=243911
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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