Copywriting Tips: Eight Techniques For Tantalizing
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Marcia Yudkin
Apr 23, 2013, 6:50:22 AM4/23/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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Article Title: Copywriting Tips: Eight Techniques For Tantalizing
Author: Marcia Yudkin
Word Count: 650
Article URL: http://www.isnare.com/?aid=853926&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=853926
Easy Publish Tool: http://www.isnare.com/html.php?aid=853926
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Ever seen someone�s eyes go wide after a glimpse of an important piece of paper that�s then snatched back and held out of reach? This can prompt frantic lunges, shameless begging, threats and yelling.
That kind of desperate desire to see, know and have is something you can trigger with words alone when you know how to tantalize. Your tantalizee attains relief only by purchasing. Ka-ching!
Use these eight tips to tease your reader, heighten the vividness of what you�re selling and rachet up the intensity of their need to buy.
1. In bullet points, use enticing hints rather than statements. Start to say something interesting, yet leave out the kicker. You�ve seen these over and over again in sales letters, and they can be irresistible, can�t they? They get your mind whirring but leave the idea incomplete. Here are a few examples pulled from a product description at my web site:
- Want steady, long-term profits from teleseminars? Two routes to that
- Why I avoid webinars - and what might make them a viable option for you
- How much can you charge? The most lucrative business models, and what you need to make them work
- Tips for selling during a call without affecting the overall educational value of the session, and two methods that won't come across like selling at all
2. Cite the number of key points, elements or ingredients. Another classic move in sales letters, this tempts fiercely when the reader can�t think of 17 ways to say maybe, or 24 methods of building a birdhouse without nails.
3. Describe a paradox � something that seems contradictory but isn�t quite. For instance, copywriting pro Gary Halbert once argued that you can sell your home faster by taking it off the market.
4. Highlight what is surprising or unexpected. This arouses curiosity. �How Three Words Uttered to a Stranger Earned This Hick From Nowheresville $9,657.� �You�ll learn as much from the other beginners about success as you will from me � guaranteed.� Which ones? Why? How can that be?
5. Inject emotionality. Whether fear, anger, sadness, compassion or envy, strong feelings carry the reader farther along the road to action. When you make someone care, they are halfway toward doing something to resolve that emotion. Tell little stories. Describe an enemy of the reader. Get the reader remembering emotionally charged incidents.
6. Say what will happen if people don�t attend, download or buy. See if you can get creative (though truthful, of course) in stating these consequences. They won�t know how to prevent government fines as high as $40,000. They�ll experience embarrassment at business meetings and maybe even lose contracts. They�ll wake up one morning to discover that deer have nibbled away all the blossoms in their garden.
7. Provide a catchy name for a method. Ever notice how the names of the most popular diets � the South Beach Diet, SlimFast, the Fat Flush Diet � seem to sell you on them even before you learn the details? Whether you�re talking about a way of making furniture, a cooking style or a set of leadership rules, if you have a process for arriving at results, give it a charming name. This stimulates the desire to know more.
8. Make unexpected, captivating comparisons. Instead of just giving the price for a training program, for example, point out that this represents less than what it would cost to treat all the customer service reps to a double latte one morning. Instead of saying they�ll have more energy, say they�ll feel as exhilarated as a five-year-old kid riding down a hill on a brand-new bicycle.
Do you see how profitable it can be to use your imagination? It�s fun, also.
About The Author: Veteran copywriter/marketing consultant Marcia Yudkin is the author of Meatier Marketing Copy and 14 other books. She runs a one-on-one mentoring program that trains copywriters and marketing consultants in 10 weeks: http://www.yudkin.com/become.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=853926
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=853926
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=853926
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Copywriting Tips: Eight Techniques For Tantalizing
Author: Marcia Yudkin
Word Count: 650
Article URL: http://www.isnare.com/?aid=853926&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=853926
Easy Publish Tool: http://www.isnare.com/html.php?aid=853926
*********************** ARTICLE START ***********************
Ever seen someone�s eyes go wide after a glimpse of an important piece of paper that�s then snatched back and held out of reach? This can prompt frantic lunges, shameless begging, threats and yelling.
That kind of desperate desire to see, know and have is something you can trigger with words alone when you know how to tantalize. Your tantalizee attains relief only by purchasing. Ka-ching!
Use these eight tips to tease your reader, heighten the vividness of what you�re selling and rachet up the intensity of their need to buy.
1. In bullet points, use enticing hints rather than statements. Start to say something interesting, yet leave out the kicker. You�ve seen these over and over again in sales letters, and they can be irresistible, can�t they? They get your mind whirring but leave the idea incomplete. Here are a few examples pulled from a product description at my web site:
- Want steady, long-term profits from teleseminars? Two routes to that
- Why I avoid webinars - and what might make them a viable option for you
- How much can you charge? The most lucrative business models, and what you need to make them work
- Tips for selling during a call without affecting the overall educational value of the session, and two methods that won't come across like selling at all
2. Cite the number of key points, elements or ingredients. Another classic move in sales letters, this tempts fiercely when the reader can�t think of 17 ways to say maybe, or 24 methods of building a birdhouse without nails.
3. Describe a paradox � something that seems contradictory but isn�t quite. For instance, copywriting pro Gary Halbert once argued that you can sell your home faster by taking it off the market.
4. Highlight what is surprising or unexpected. This arouses curiosity. �How Three Words Uttered to a Stranger Earned This Hick From Nowheresville $9,657.� �You�ll learn as much from the other beginners about success as you will from me � guaranteed.� Which ones? Why? How can that be?
5. Inject emotionality. Whether fear, anger, sadness, compassion or envy, strong feelings carry the reader farther along the road to action. When you make someone care, they are halfway toward doing something to resolve that emotion. Tell little stories. Describe an enemy of the reader. Get the reader remembering emotionally charged incidents.
6. Say what will happen if people don�t attend, download or buy. See if you can get creative (though truthful, of course) in stating these consequences. They won�t know how to prevent government fines as high as $40,000. They�ll experience embarrassment at business meetings and maybe even lose contracts. They�ll wake up one morning to discover that deer have nibbled away all the blossoms in their garden.
7. Provide a catchy name for a method. Ever notice how the names of the most popular diets � the South Beach Diet, SlimFast, the Fat Flush Diet � seem to sell you on them even before you learn the details? Whether you�re talking about a way of making furniture, a cooking style or a set of leadership rules, if you have a process for arriving at results, give it a charming name. This stimulates the desire to know more.
8. Make unexpected, captivating comparisons. Instead of just giving the price for a training program, for example, point out that this represents less than what it would cost to treat all the customer service reps to a double latte one morning. Instead of saying they�ll have more energy, say they�ll feel as exhilarated as a five-year-old kid riding down a hill on a brand-new bicycle.
Do you see how profitable it can be to use your imagination? It�s fun, also.
About The Author: Veteran copywriter/marketing consultant Marcia Yudkin is the author of Meatier Marketing Copy and 14 other books. She runs a one-on-one mentoring program that trains copywriters and marketing consultants in 10 weeks: http://www.yudkin.com/become.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=853926
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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