We Present You More Than 30 Expert�s Tips For Email Marketing For Christmas
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Melissa Kay
Jan 14, 2014, 1:41:16 PM1/14/14
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Please consider this free-reprint article written by:
Melissa Kay
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- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
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- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1878036
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The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
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Article Title: We Present You More Than 30 Expert�s Tips For Email Marketing For Christmas
Author: Melissa Kay
Word Count: 997
Article URL: http://www.isnare.com/?aid=1878036&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1878036
Easy Publish Tool: http://www.isnare.com/html.php?aid=1878036
*********************** ARTICLE START ***********************
There are lots of mails that are being sent in Christmas time. We�d like to share with you some tips for better email marketing. They�ve been given by experts in marketing and they include wide area of advices.
Is it acceptable to send more emails in this period of year?
Malm Parry, Adestra�s Accounting Director:
There is no need to worry about the number of marketing emails that are being sent in Christmas period. It�s just one way of advertising and it�s important that people read your name and the email subject, not that they open it. This way they�ll recognize your brand and they�ll remember it.
So, the answer is that you should send as many emails as you can. And if you want to send some more after it, do it! You can send as many mails as you like in this period of year.
Storey Philip, Lyris� Head of Global Strategic Services:
When sending mails in Christmas time, it is wise to apply some tactics for advertising and marketing. You can smartly target your recipients instead of just sending bunch of emails to all. You should focus on sending prospects which people actually open and read.
You should also focus more on the more profitable segments of the recipients and take care of the segment that was buying the most in the same period last year. It�s very important that you understand seasonal buyers and that you create good propositions for them.
Wilsdon Lucy, Pure360′s Enterprise Head of Sales:
People do purchase a lot more in this time of year and we should take advantage of it. If not, our competition will do it instead.
Christmas is time for devoted campaigns. We can add the value to our products and we should also advertise why we are better than our competition, like return periods, customer service etc. This time of year is also great for collecting data from customers, which we�ll use later for our advertising campaigns.
Kelleher Matthew, RedEye�s Commercial Chief Officer:
It�s advisable to increase the email frequency in this time of year and we do want to keep our consumers engaged. Even as we calculate about the number of emails we send in other periods of year, now we can relax and send as many as we want. Only thing that�s important is to keep the content of our emails relevant and it should be sent with good timing.
If you�re sending multiple campaigns, it is advisable that you put better offers in your later campaigns. The more campaigns you send, it will result in higher sales and you should get ready for higher and slower delivery as well.
You can also selectively create last day campaigns for ones that didn�t purchase anything in the last 30 days.
You can track the recipients by opening emails, the ones that opened and didn�t purchase etc. And you can also compare this year�s campaign with the last year�s one and see what you did right and wrong.
What�s the best Christmas design for email? Is it Santa with the snow?
Malm Parry:
You should know that only 15% of all recipients will open your email, so it�s more important to focus on what you write in the subject line. Pictures aren�t important at all.
Storey Philip:
You can be inspirational and try to seduce your recipients with the mail design. It might work for some brands, but it won�t for all. It�s more important to aggregate all you�ve learned in the past and to pour it in your Christmas campaign.
Wilsdon Lucy:
You should include the Santa, but be smart and don�t send it to ones that don�t celebrate Christmas. You can geo target your recipients and you can create a recognizable pattern for different countries in the world. It�s time to enjoy your campaigns, cause Christmas is time for easy sales.
Kelleher Matthew:
Create a sense of urgency (last chance for delivery or selling out fast) with the subject lines and make sure the creative, is clear concise (mobile responsive) and directs users through to the right page (ideally dedicated Christmas landing pages).
You can put anything that�s funny in your Christmas campaign. You can add videos, animated gifts, social interaction and all you can think of. Christmas is great time to bring your brand closer to your customers.
Is it important that we optimize the emails for mobiles in this time of year?
Malm Parry:
It hasn�t been proven that a responsive design of an email will get bigger response from your recipients. We see many companies that are getting ready to invest big money into it in the 2014, but we don�t expect it to be a big change.
Storey Philip:
The statistics shows that up to 60% of all mails are being opened on mobile phones. It is a big number and the optimization of emails is necessary.
The responsive design of your mail will assure that it will be properly displayed on the screen at the moment of its opening and therefore the optimization is highly important.
Wilsdon Lucy:
It has been proven that email conversions are higher on mobile devices than on desktop computers. It�s not advisable that you send emails to your recipients and expect them to scroll left and right to see you message. You need to have optimized mails in order to avoid the possibility that your competition will beat you.
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Melissa Kay
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1878036
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1878036
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: We Present You More Than 30 Expert�s Tips For Email Marketing For Christmas
Author: Melissa Kay
Word Count: 997
Article URL: http://www.isnare.com/?aid=1878036&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1878036
Easy Publish Tool: http://www.isnare.com/html.php?aid=1878036
*********************** ARTICLE START ***********************
There are lots of mails that are being sent in Christmas time. We�d like to share with you some tips for better email marketing. They�ve been given by experts in marketing and they include wide area of advices.
Is it acceptable to send more emails in this period of year?
Malm Parry, Adestra�s Accounting Director:
There is no need to worry about the number of marketing emails that are being sent in Christmas period. It�s just one way of advertising and it�s important that people read your name and the email subject, not that they open it. This way they�ll recognize your brand and they�ll remember it.
So, the answer is that you should send as many emails as you can. And if you want to send some more after it, do it! You can send as many mails as you like in this period of year.
Storey Philip, Lyris� Head of Global Strategic Services:
When sending mails in Christmas time, it is wise to apply some tactics for advertising and marketing. You can smartly target your recipients instead of just sending bunch of emails to all. You should focus on sending prospects which people actually open and read.
You should also focus more on the more profitable segments of the recipients and take care of the segment that was buying the most in the same period last year. It�s very important that you understand seasonal buyers and that you create good propositions for them.
Wilsdon Lucy, Pure360′s Enterprise Head of Sales:
People do purchase a lot more in this time of year and we should take advantage of it. If not, our competition will do it instead.
Christmas is time for devoted campaigns. We can add the value to our products and we should also advertise why we are better than our competition, like return periods, customer service etc. This time of year is also great for collecting data from customers, which we�ll use later for our advertising campaigns.
Kelleher Matthew, RedEye�s Commercial Chief Officer:
It�s advisable to increase the email frequency in this time of year and we do want to keep our consumers engaged. Even as we calculate about the number of emails we send in other periods of year, now we can relax and send as many as we want. Only thing that�s important is to keep the content of our emails relevant and it should be sent with good timing.
If you�re sending multiple campaigns, it is advisable that you put better offers in your later campaigns. The more campaigns you send, it will result in higher sales and you should get ready for higher and slower delivery as well.
You can also selectively create last day campaigns for ones that didn�t purchase anything in the last 30 days.
You can track the recipients by opening emails, the ones that opened and didn�t purchase etc. And you can also compare this year�s campaign with the last year�s one and see what you did right and wrong.
What�s the best Christmas design for email? Is it Santa with the snow?
Malm Parry:
You should know that only 15% of all recipients will open your email, so it�s more important to focus on what you write in the subject line. Pictures aren�t important at all.
Storey Philip:
You can be inspirational and try to seduce your recipients with the mail design. It might work for some brands, but it won�t for all. It�s more important to aggregate all you�ve learned in the past and to pour it in your Christmas campaign.
Wilsdon Lucy:
You should include the Santa, but be smart and don�t send it to ones that don�t celebrate Christmas. You can geo target your recipients and you can create a recognizable pattern for different countries in the world. It�s time to enjoy your campaigns, cause Christmas is time for easy sales.
Kelleher Matthew:
Create a sense of urgency (last chance for delivery or selling out fast) with the subject lines and make sure the creative, is clear concise (mobile responsive) and directs users through to the right page (ideally dedicated Christmas landing pages).
You can put anything that�s funny in your Christmas campaign. You can add videos, animated gifts, social interaction and all you can think of. Christmas is great time to bring your brand closer to your customers.
Is it important that we optimize the emails for mobiles in this time of year?
Malm Parry:
It hasn�t been proven that a responsive design of an email will get bigger response from your recipients. We see many companies that are getting ready to invest big money into it in the 2014, but we don�t expect it to be a big change.
Storey Philip:
The statistics shows that up to 60% of all mails are being opened on mobile phones. It is a big number and the optimization of emails is necessary.
The responsive design of your mail will assure that it will be properly displayed on the screen at the moment of its opening and therefore the optimization is highly important.
Wilsdon Lucy:
It has been proven that email conversions are higher on mobile devices than on desktop computers. It�s not advisable that you send emails to your recipients and expect them to scroll left and right to see you message. You need to have optimized mails in order to avoid the possibility that your competition will beat you.
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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