The Road Less Traveled Makes All The Difference: Five Less Common But More Effective Ways To Attract Visitors.
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D. Hurley
Apr 30, 2013, 6:30:03 PM4/30/13
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Please consider this free-reprint article written by:
D. Hurley
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Article Title: The Road Less Traveled Makes All The Difference: Five Less Common But More Effective Ways To Attract Visitors.
Author: D. Hurley
Word Count: 821
Article URL: http://www.isnare.com/?aid=156628&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=156628
Easy Publish Tool: http://www.isnare.com/html.php?aid=156628
*********************** ARTICLE START ***********************
In his famous poem, The Road Not Taken, Robert Frost writes from the point of view of both webmasters and web-surfers. Website owners would do well to study what Frost says about both perspectives. Speaking from the point of view of the savvy Webmaster, Frost writes:
Two roads diverged in a wood, and I -
I took the one less traveled by,
And that has made all the difference.
As a website owner you too should take the road less traveled by other webmasters. That way you might get to your destination sooner - by opting for a less-traveled road with much more traffic! Less traveled by webmasters, but bringing you more traffic from qualified web-surfers, that is!
Speaking from the point of the web-surfer, Frost describes how, when faced with a choice of pathways, he
... kept the first for another day!
Unfortunately for the webmaster whose site lay on that �road not taken,� Frost admits that,
... knowing how way leads on to way,
I doubted if I should ever come back.
Oh dear! What is needed is a strategy to divert the passing travelers down the path that leads to your site and motivates them to return again and again.
In short, to make the track to your site a well beaten highway jammed with traffic, you need to take the path "less traveled by".
Here are five "less traveled" paths, five ways or techniques to increase your site ratings. These strategies are very effective, especially when combined, but only a relatively small number of people put them to work on their websites, so if you use them you should be able to divert a larger share of the passing traffic along the path that leads to your site...
Remember, it is the path "less traveled by" other webmasters that makes "all the difference"!
The five techniques are:
1. Hidden Links
Place a hidden link in your ad copy and tell your visitors they will get a prize or freebie when they click on it. That way they are much more likely to read your ad copy and that in turn makes it more probable that they will buy your product or service.
2. Conditional Waiving of Paid Membership
Create a content-rich members-only area on your website. Tell visitors what's in it, sell them on the benefits of subscribing, and let them know what it costs to get access.
Then offer them free membership - with strings, or links, attached! For example, you could offer them free membership if they:
� link to your website
� post your banner on their home page
� advertise your web site in their e-zine
People are usually keen to save money so they are likely to agree to one or more of these terms. This is a powerful way to get free advertising.
3. Discussion Board Postings Prizes
Scratching your head trying to work out how you can make your discussion board more popular? This technique is based on the number of postings each visitor makes. Offer to give away a free product or service to anybody who posts more than ten messages on your discussion board in a month. You could offer a free e-book, a report, e-mail consulting, some of your excess stock etc. Obviously, you'll need to keep track of who's posting and how many times they are doing so each month. This could also work for e-mail discussion lists.
4. Free Directories
Offer your visitors an instant article directory. Tell them they can instantly add a free article directory to their web site simply by linking to yours. Just place your own ad or banner at the top of the article directory and link it to your main product or service. Those links, spread across numerous
websites, will direct a large amount of traffic to your web site.
5. I'm A Book Not A Website (Really!)
There are millions of websites on the Internet. Why be like them? Instead of marketing your website as a website, present it as a free web book. Lay it out with in book format, with a title page, table of contents, chapters and so forth. Just place your ad or banner for your product or service on the top of each web page and embed appropriate links in the copy.
Who knows but that by applying these techniques to your online business, one day you too like Robert Frost,
...shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I -
I took the one less traveled by,
And that has made all the difference.
About The Author: David Hurley writes articles on a variety of subjects. For more information about Internet success strategies visit his site at: http://business-success-online.com. For a working example of an Internet success strategy, go to: http://grasp-the-nettle.com. HTML Version
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=156628
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
D. Hurley
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=156628
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=156628
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: The Road Less Traveled Makes All The Difference: Five Less Common But More Effective Ways To Attract Visitors.
Author: D. Hurley
Word Count: 821
Article URL: http://www.isnare.com/?aid=156628&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=156628
Easy Publish Tool: http://www.isnare.com/html.php?aid=156628
*********************** ARTICLE START ***********************
In his famous poem, The Road Not Taken, Robert Frost writes from the point of view of both webmasters and web-surfers. Website owners would do well to study what Frost says about both perspectives. Speaking from the point of view of the savvy Webmaster, Frost writes:
Two roads diverged in a wood, and I -
I took the one less traveled by,
And that has made all the difference.
As a website owner you too should take the road less traveled by other webmasters. That way you might get to your destination sooner - by opting for a less-traveled road with much more traffic! Less traveled by webmasters, but bringing you more traffic from qualified web-surfers, that is!
Speaking from the point of the web-surfer, Frost describes how, when faced with a choice of pathways, he
... kept the first for another day!
Unfortunately for the webmaster whose site lay on that �road not taken,� Frost admits that,
... knowing how way leads on to way,
I doubted if I should ever come back.
Oh dear! What is needed is a strategy to divert the passing travelers down the path that leads to your site and motivates them to return again and again.
In short, to make the track to your site a well beaten highway jammed with traffic, you need to take the path "less traveled by".
Here are five "less traveled" paths, five ways or techniques to increase your site ratings. These strategies are very effective, especially when combined, but only a relatively small number of people put them to work on their websites, so if you use them you should be able to divert a larger share of the passing traffic along the path that leads to your site...
Remember, it is the path "less traveled by" other webmasters that makes "all the difference"!
The five techniques are:
1. Hidden Links
Place a hidden link in your ad copy and tell your visitors they will get a prize or freebie when they click on it. That way they are much more likely to read your ad copy and that in turn makes it more probable that they will buy your product or service.
2. Conditional Waiving of Paid Membership
Create a content-rich members-only area on your website. Tell visitors what's in it, sell them on the benefits of subscribing, and let them know what it costs to get access.
Then offer them free membership - with strings, or links, attached! For example, you could offer them free membership if they:
� link to your website
� post your banner on their home page
� advertise your web site in their e-zine
People are usually keen to save money so they are likely to agree to one or more of these terms. This is a powerful way to get free advertising.
3. Discussion Board Postings Prizes
Scratching your head trying to work out how you can make your discussion board more popular? This technique is based on the number of postings each visitor makes. Offer to give away a free product or service to anybody who posts more than ten messages on your discussion board in a month. You could offer a free e-book, a report, e-mail consulting, some of your excess stock etc. Obviously, you'll need to keep track of who's posting and how many times they are doing so each month. This could also work for e-mail discussion lists.
4. Free Directories
Offer your visitors an instant article directory. Tell them they can instantly add a free article directory to their web site simply by linking to yours. Just place your own ad or banner at the top of the article directory and link it to your main product or service. Those links, spread across numerous
websites, will direct a large amount of traffic to your web site.
5. I'm A Book Not A Website (Really!)
There are millions of websites on the Internet. Why be like them? Instead of marketing your website as a website, present it as a free web book. Lay it out with in book format, with a title page, table of contents, chapters and so forth. Just place your ad or banner for your product or service on the top of each web page and embed appropriate links in the copy.
Who knows but that by applying these techniques to your online business, one day you too like Robert Frost,
...shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I -
I took the one less traveled by,
And that has made all the difference.
About The Author: David Hurley writes articles on a variety of subjects. For more information about Internet success strategies visit his site at: http://business-success-online.com. For a working example of an Internet success strategy, go to: http://grasp-the-nettle.com. HTML Version
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=156628
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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