Marketing For Introverts: Ignore the "Shoulds" And Blaze Your Own Trail
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Marcia Yudkin
Apr 23, 2013, 10:40:02 AM4/23/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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Article Title: Marketing For Introverts: Ignore the "Shoulds" And Blaze Your Own Trail
Author: Marcia Yudkin
Word Count: 551
Article URL: http://www.isnare.com/?aid=920765&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=920765
Easy Publish Tool: http://www.isnare.com/html.php?aid=920765
*********************** ARTICLE START ***********************
In a survey I conducted of more than 300 self-described introverts, an astounding 95 percent said they sometimes or often felt "That�s just not me!" when reading experts� marketing advice. To me, that shows marketing experts haven�t been sensitive to the issue of personality preferences when recommending marketing tactics.
Start reading marketing advice online, and it doesn�t take long until you run up against recommendations that feel alien to those who reserve self-disclosures for close friends and family members, look down on name droppers and would never in a million years disclose, let alone brag about, their earnings.
It's next to impossible to excel at something that you resist or resent. And that explains why introverts often get into a self-defeating spiral when it comes to marketing: It feels foreign and you flub it. Or you feel inauthentic and your hold-back comes across. Or you "forget" to take care of the marketing tasks on your to-do list.
My approach is different. I believe we should rarely force ourselves to do something that we strongly believe doesn't match who we are.
This doesn't mean turning into a not-for-me sloth, of course. It means starting from a recognition of what you do enjoy and how you shine. Even the most withdrawn, asocial person has some aspects of their personality that can become magnetic when properly highlighted.
In addition, like me at one time, you may have a distorted recognition of your capabilities and blossom as a marketer after divesting yourself of societal stereotypes and reclaiming your strengths.
For example, I grew up believing that only those who commanded attention at the dinner table or in the classroom could excel at public speaking, acting or performing. That was a thoroughly mistaken and damaging belief. There are hundreds of well-known contemporary and historical figures who misprove it, from Abraham Lincoln and Calvin Coolidge in politics to Steve Martin and Meryl Streep in acting to Garrison Keillor and Diane Sawyer in broadcasting � all introverts and all successful in attaining and keeping public attention.
As a coach, I regularly catch clients voicing "shoulds" or "musts" that they've unthinkingly accepted, as well as negative self-judgments that are at odds with objective facts. After we give those ideas a critical look, clients feel freer to choose marketing methods that they can fully commit themselves to.
For instance, people may have told you that you can develop a reputation only if you blog, something that fills you with dread. That's not so. I get 2000 visitors to my web site day in and day out without blogging! I prefer writing articles, which is less like mindless chitchat and more like working out my thoughts. Those who are attracted by my ample content find so much good stuff to read at my site that they probably don't notice there's no blog.
With blogging, I would feel pressure to write something three times a week, even if I had no thoughts of note to share. Writing articles, I can do it when and only when I get excited about communicating. That's what makes me happier.
Are you ready for the success that follows self-acceptance? Are you willing to blaze your unique trail?
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. She mentors introverts so they discover their uniquely powerful branding and marketing strategies. Listen to her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=920765
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=920765
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=920765
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Marketing For Introverts: Ignore the "Shoulds" And Blaze Your Own Trail
Author: Marcia Yudkin
Word Count: 551
Article URL: http://www.isnare.com/?aid=920765&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=920765
Easy Publish Tool: http://www.isnare.com/html.php?aid=920765
*********************** ARTICLE START ***********************
In a survey I conducted of more than 300 self-described introverts, an astounding 95 percent said they sometimes or often felt "That�s just not me!" when reading experts� marketing advice. To me, that shows marketing experts haven�t been sensitive to the issue of personality preferences when recommending marketing tactics.
Start reading marketing advice online, and it doesn�t take long until you run up against recommendations that feel alien to those who reserve self-disclosures for close friends and family members, look down on name droppers and would never in a million years disclose, let alone brag about, their earnings.
It's next to impossible to excel at something that you resist or resent. And that explains why introverts often get into a self-defeating spiral when it comes to marketing: It feels foreign and you flub it. Or you feel inauthentic and your hold-back comes across. Or you "forget" to take care of the marketing tasks on your to-do list.
My approach is different. I believe we should rarely force ourselves to do something that we strongly believe doesn't match who we are.
This doesn't mean turning into a not-for-me sloth, of course. It means starting from a recognition of what you do enjoy and how you shine. Even the most withdrawn, asocial person has some aspects of their personality that can become magnetic when properly highlighted.
In addition, like me at one time, you may have a distorted recognition of your capabilities and blossom as a marketer after divesting yourself of societal stereotypes and reclaiming your strengths.
For example, I grew up believing that only those who commanded attention at the dinner table or in the classroom could excel at public speaking, acting or performing. That was a thoroughly mistaken and damaging belief. There are hundreds of well-known contemporary and historical figures who misprove it, from Abraham Lincoln and Calvin Coolidge in politics to Steve Martin and Meryl Streep in acting to Garrison Keillor and Diane Sawyer in broadcasting � all introverts and all successful in attaining and keeping public attention.
As a coach, I regularly catch clients voicing "shoulds" or "musts" that they've unthinkingly accepted, as well as negative self-judgments that are at odds with objective facts. After we give those ideas a critical look, clients feel freer to choose marketing methods that they can fully commit themselves to.
For instance, people may have told you that you can develop a reputation only if you blog, something that fills you with dread. That's not so. I get 2000 visitors to my web site day in and day out without blogging! I prefer writing articles, which is less like mindless chitchat and more like working out my thoughts. Those who are attracted by my ample content find so much good stuff to read at my site that they probably don't notice there's no blog.
With blogging, I would feel pressure to write something three times a week, even if I had no thoughts of note to share. Writing articles, I can do it when and only when I get excited about communicating. That's what makes me happier.
Are you ready for the success that follows self-acceptance? Are you willing to blaze your unique trail?
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. She mentors introverts so they discover their uniquely powerful branding and marketing strategies. Listen to her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=920765
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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