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Please consider this free-reprint article written by:
Jason Scott Edworthy
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Article Title: Men Looking After Themselves
Author: Jason Scott Edworthy
Word Count: 519
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The modern man is putting more time and effort in to looking after himself and this has resulted in so much more advertising and marketing being geared towards this huge growing market.
In Days gone by it was acceptable for the man to go down the pub and have a few drinks with his mates and over a period of a few years start to grow the size of his belly as a result! Now things have changed and not only we have the aesthetic element but also serious health implications if we fail to look after ourselves.
Today there is so much more awareness about getting enough exercise and eating properly that the poor old local pubs have become a place to visit just occasionally opposed to all the time. This has resulted in the modern man going to the gym or maybe running or using his bike as a way of exercising plus better eating and less high sugar, high fat and salt foods which result in obesity and potential heart issues.
Not only is the modern man interested in having a healthy and fit body but also he is investing time and money in cosmetic treatments like botox and teeth whitening to compliment the whole package!
Male grooming is another area men are investing in with face creams and shaving products being developed to help the skin and reduce aging.
In terms of their female counterparts Men are still lagging behind but with education and some of the stigma attached to men making themselves look and feel better disappearing then there will be only a huge future ahead. Men still do not spend anything like women on hair and probably will never because men generally have more simpler styles and little colour added and on top of this men tend to change their hair style less frequently than women.
Teeth whitening as previously mentioned is very popular with the men especially laser whitening as this takes only one to perform and this is perfect for the time precious man. In the course of the treatment the staining which builds in the enamel will be removed to leave a very natural coloured set of teeth.
Veneers are also becoming popular because if through years of physical contact sport have left your teeth with chips and cracks then veneers will sit over the top of the natural teeth but are perfectly shaped and coloured to look perfect. Many of the stars we see on TV and films will have veneers because they need little maintenance like the natural teeth.
Big brands are starting to cash in on this growing market and therefore develop their ranges towards the males. Loreala and more recently Nivea has launched their mens range of products as two examples.
The last one is a bit extreme but men are going for more permanent procedures like tummy tucks, liposuction, face lifts and fat removal surgery as a way of making themselves feel better about how they look.
About The Author: See more at
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