Can You Get to the Point?
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Paul Hartunian
Sep 12, 2013, 5:00:08 PM9/12/13
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Please consider this free-reprint article written by:
Paul Hartunian
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- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
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Article Title: Can You Get to the Point?
Author: Paul Hartunian
Word Count: 603
Article URL: http://www.isnare.com/?aid=1858724&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1858724
Easy Publish Tool: http://www.isnare.com/html.php?aid=1858724
*********************** ARTICLE START ***********************
One of the biggest problems people have when they attempt to get publicity is getting to the point. On my publicity coaching calls, in my newsletter, in my private consultations I�m constantly stressing this. I actually cut people off if they can�t get to the point in 30 seconds or less.
If right this minute someone asked you what type of business you�re in and what you do for your customers, could you tell them in 30 seconds or less? If not, you�re probably in trouble.
So many people think that getting publicity is as simple as sending out a press release. Sorry, Scooter, it�s not that easy.
When you send out your press release, you�re conveying a lot of information to the reporters.
The very first thing you convey to the reporters is NOT your story. Does that surprise you? Well, it surprises the vast majority of people.
When a reporter picks up your press release he does NOT first look to see what your story is about. The first thing he looks for is whether or not you know how to play the publicity game.
In a busy newsroom it�s not unusual for a reporter to get from 100-300 press releases per day. Obviously he does not have time to contact all of these people each day. So he has to screen them as quickly and easily as possible.
One of the fastest and most effective ways of screening press releases is to simply look at them. Don�t read a word of them. Just look at them.
Do they look right? Are they in the right format? If not, it�s a pretty good bet that this person doesn�t know how to do a good interview.
Reporters are very willing to help you promote your business if you�ll give them what they want � a good story. But they aren�t willing to teach you the publicity game. That�s what my Million Dollar Publicity Kit is for.
So, if you write your release the correct way, the reporter gets the feeling that you may know how the publicity game works. So he gives you a call. He may be giving you a call to get more information about your story. But more importantly, he�s calling you to confirm that you know how to play the publicity game.
The reporter will ask you a few questions to see if you know the right answers. One of the key questions he�ll ask is about your story. He�ll tell you he wants to know more about your story.
Well, he may want to know more about your story, but that�s actually what the interview is for. What he really wants to know is whether or not you can get to the point in 30 seconds or less.
If you can, the reporter now has a more comfortable feeling that the time he spends with you will be well invested.
If you can�t get to the point in 30 seconds or less, lots of other people can. So the reporter is likely to end his conversation with you and move on to someone who knows the rules.
A key rule of winning lots of profit-producing publicity � get to the point in 30 seconds or less.
Come to think of it, that�s a pretty good rule for our entire lives, isn�t it?
About The Author: The best source for reliable information on how to get publicity for your business (regardless of what type of business you have) is Paul Hartunian�s website � http://www.hartunian.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1858724
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Paul Hartunian
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1858724
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1858724
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Can You Get to the Point?
Author: Paul Hartunian
Word Count: 603
Article URL: http://www.isnare.com/?aid=1858724&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1858724
Easy Publish Tool: http://www.isnare.com/html.php?aid=1858724
*********************** ARTICLE START ***********************
One of the biggest problems people have when they attempt to get publicity is getting to the point. On my publicity coaching calls, in my newsletter, in my private consultations I�m constantly stressing this. I actually cut people off if they can�t get to the point in 30 seconds or less.
If right this minute someone asked you what type of business you�re in and what you do for your customers, could you tell them in 30 seconds or less? If not, you�re probably in trouble.
So many people think that getting publicity is as simple as sending out a press release. Sorry, Scooter, it�s not that easy.
When you send out your press release, you�re conveying a lot of information to the reporters.
The very first thing you convey to the reporters is NOT your story. Does that surprise you? Well, it surprises the vast majority of people.
When a reporter picks up your press release he does NOT first look to see what your story is about. The first thing he looks for is whether or not you know how to play the publicity game.
In a busy newsroom it�s not unusual for a reporter to get from 100-300 press releases per day. Obviously he does not have time to contact all of these people each day. So he has to screen them as quickly and easily as possible.
One of the fastest and most effective ways of screening press releases is to simply look at them. Don�t read a word of them. Just look at them.
Do they look right? Are they in the right format? If not, it�s a pretty good bet that this person doesn�t know how to do a good interview.
Reporters are very willing to help you promote your business if you�ll give them what they want � a good story. But they aren�t willing to teach you the publicity game. That�s what my Million Dollar Publicity Kit is for.
So, if you write your release the correct way, the reporter gets the feeling that you may know how the publicity game works. So he gives you a call. He may be giving you a call to get more information about your story. But more importantly, he�s calling you to confirm that you know how to play the publicity game.
The reporter will ask you a few questions to see if you know the right answers. One of the key questions he�ll ask is about your story. He�ll tell you he wants to know more about your story.
Well, he may want to know more about your story, but that�s actually what the interview is for. What he really wants to know is whether or not you can get to the point in 30 seconds or less.
If you can, the reporter now has a more comfortable feeling that the time he spends with you will be well invested.
If you can�t get to the point in 30 seconds or less, lots of other people can. So the reporter is likely to end his conversation with you and move on to someone who knows the rules.
A key rule of winning lots of profit-producing publicity � get to the point in 30 seconds or less.
Come to think of it, that�s a pretty good rule for our entire lives, isn�t it?
About The Author: The best source for reliable information on how to get publicity for your business (regardless of what type of business you have) is Paul Hartunian�s website � http://www.hartunian.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1858724
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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