Elizabeth Arden Perfumes - US vs French Perfumes
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Adrian Jones
May 7, 2013, 9:55:03 PM5/7/13
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Article Title: Elizabeth Arden Perfumes - US vs French Perfumes
Author: Adrian Jones
Word Count: 785
Article URL: http://www.isnare.com/?aid=616936&ca=Womens+Interest
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=616936
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If you dropped out of nursing training and started your career as a lowly bookkeeper in a pharmaceuticals factory � would you think that a global business empire was on the cards for you? That was indeed the extraordinarily �ordinary� background that Florence Nightingale Graham, who founded the Elizabeth Arden line of skincare and cosmetics, came from. Born in Canada she dropped out of nursing college and went to work as a bookkeeper for the Squibb Pharmaceutical company in 1909. Less than 20 years later it was said that there were only 3 brand names that could be found in every corner of the globe; Singer Sewing Machines, Coca Cola and Elizabeth Arden Perfumes. An extraordinary achievement from such humble beginnings.
She formed friendships with some of the staff in the Squibb laboratories and used to spend a lot of her free time there. This was where she developed her interest in skin care, something in its early stages of development at that time. She is also believed to have worked part time as a �treatment girl� for one of the early beauty care sales companies. The combination of knowledge about how such creams were formulated and then sold to customers seems to have shown her the path that eventually led to her worldwide chain of salons which only sold her own lines of skincare and cosmetics.
The next step saw her move to France � a brave thing for a young woman to do in those days and probably relatively expensive too. Having been born in Canada she did have the advantage of being able to speak French, but she must have found the local culture very different from what she had been used to in her youth. She studied hard and picked up all sorts of tips on beauty techniques and formulated a number of face lotions while there.
Returning to New York she took back a set of face powders she had created. In the USA at that time only stage entertainers used any kind of make up and so it was a radical idea that ordinary women would do something similar. The concept of �makeovers� was new and exciting to ladies of leisure and she seemed to hit a seam of people who proved very warm to these new ideas. It was her partnership with Fabian Swanson that proved to provide the real acceleration of her business. Swanson was a skilled chemist and they developed a �fluffy face cream� that was very different from the tubs of lard that were commonly available at the time. There was increased emphasis on scientific formulation and a lot of the storyline on products was built around that concept.
Building on this early success a whole range of products was developed. In came the idea of foundation creams and skin toners, all designed with matching cosmetics like nail varnishes, blushers and mascara. This was the mainstay of the company for many years. The introduction of the Elizabeth Arden perfumes ranges came MUCH later, it may have come from her exposure to French perfumes while working in France, but that is pure supposition.
At the peak of her career, she had a salon in New York, Washington, Boston, Chicago, Beverly Hills, San Francisco, Maine, Arizona, Phoenix, Southhampton, Surfside, Florida, Palm Beach, Philadelphia, Honolulu, Lima. Toronto, Montreal, Melbourne, Sydney, Hong Kong, Singapore, Johannesburg, London, Paris, Zurich, Vienna, Milan, Rome, Cannes, Madrid, Brussels, Copenhagen, The Hague, London, Ontario, Cape Town, Nassau, Tulsa, Quebec City, and Biarritz. She launched all of them personally and she owned all of them except the one in Paris, which she gave to her sister.
Sadly Elizabeth Arden ignored all advice about preparing her estate for when she died. As a consequence her estate was heavily taxed when she died and even many of her personal effects had to be auctioned to help meet death duties.
Following the death of Elizabeth Arden the company has to some extent shifted its focus for new products towards ladies perfumes. The company's signature fragrance is called "Red Door" named after their day spas which are called "Elizabeth Arden Red Door Salons".
Their well known own brands are "Fifth Avenue", "Green Tea", "Provocative Woman" and their newest, "Mediterranean". A number of licence agreements have been signed with celebrities and fragrances developed for Britney Spears, Elizabeth Taylor and Mariah Carey.
Elizabeth Arden perfumes are available in most US Department stores and some perfume outlets but in the wholesale perfumes sector they tend to be less commonly available. Are these US perfumes superior to French perfumes? It�s debatable, how DO you evaluate one smell against another?
About The Author: Adrian Jones has been involved in the perfume market for many years. This article was originally posted by him at http://ezinearticles.com/?Elizabeth-Arden-Perfumes---US-Vs-French-Perfumes&id=5083041.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=616936
*********************** ARTICLE END ***********************
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Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Adrian Jones
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=616936
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=616936
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Elizabeth Arden Perfumes - US vs French Perfumes
Author: Adrian Jones
Word Count: 785
Article URL: http://www.isnare.com/?aid=616936&ca=Womens+Interest
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=616936
Easy Publish Tool: http://www.isnare.com/html.php?aid=616936
*********************** ARTICLE START ***********************
If you dropped out of nursing training and started your career as a lowly bookkeeper in a pharmaceuticals factory � would you think that a global business empire was on the cards for you? That was indeed the extraordinarily �ordinary� background that Florence Nightingale Graham, who founded the Elizabeth Arden line of skincare and cosmetics, came from. Born in Canada she dropped out of nursing college and went to work as a bookkeeper for the Squibb Pharmaceutical company in 1909. Less than 20 years later it was said that there were only 3 brand names that could be found in every corner of the globe; Singer Sewing Machines, Coca Cola and Elizabeth Arden Perfumes. An extraordinary achievement from such humble beginnings.
She formed friendships with some of the staff in the Squibb laboratories and used to spend a lot of her free time there. This was where she developed her interest in skin care, something in its early stages of development at that time. She is also believed to have worked part time as a �treatment girl� for one of the early beauty care sales companies. The combination of knowledge about how such creams were formulated and then sold to customers seems to have shown her the path that eventually led to her worldwide chain of salons which only sold her own lines of skincare and cosmetics.
The next step saw her move to France � a brave thing for a young woman to do in those days and probably relatively expensive too. Having been born in Canada she did have the advantage of being able to speak French, but she must have found the local culture very different from what she had been used to in her youth. She studied hard and picked up all sorts of tips on beauty techniques and formulated a number of face lotions while there.
Returning to New York she took back a set of face powders she had created. In the USA at that time only stage entertainers used any kind of make up and so it was a radical idea that ordinary women would do something similar. The concept of �makeovers� was new and exciting to ladies of leisure and she seemed to hit a seam of people who proved very warm to these new ideas. It was her partnership with Fabian Swanson that proved to provide the real acceleration of her business. Swanson was a skilled chemist and they developed a �fluffy face cream� that was very different from the tubs of lard that were commonly available at the time. There was increased emphasis on scientific formulation and a lot of the storyline on products was built around that concept.
Building on this early success a whole range of products was developed. In came the idea of foundation creams and skin toners, all designed with matching cosmetics like nail varnishes, blushers and mascara. This was the mainstay of the company for many years. The introduction of the Elizabeth Arden perfumes ranges came MUCH later, it may have come from her exposure to French perfumes while working in France, but that is pure supposition.
At the peak of her career, she had a salon in New York, Washington, Boston, Chicago, Beverly Hills, San Francisco, Maine, Arizona, Phoenix, Southhampton, Surfside, Florida, Palm Beach, Philadelphia, Honolulu, Lima. Toronto, Montreal, Melbourne, Sydney, Hong Kong, Singapore, Johannesburg, London, Paris, Zurich, Vienna, Milan, Rome, Cannes, Madrid, Brussels, Copenhagen, The Hague, London, Ontario, Cape Town, Nassau, Tulsa, Quebec City, and Biarritz. She launched all of them personally and she owned all of them except the one in Paris, which she gave to her sister.
Sadly Elizabeth Arden ignored all advice about preparing her estate for when she died. As a consequence her estate was heavily taxed when she died and even many of her personal effects had to be auctioned to help meet death duties.
Following the death of Elizabeth Arden the company has to some extent shifted its focus for new products towards ladies perfumes. The company's signature fragrance is called "Red Door" named after their day spas which are called "Elizabeth Arden Red Door Salons".
Their well known own brands are "Fifth Avenue", "Green Tea", "Provocative Woman" and their newest, "Mediterranean". A number of licence agreements have been signed with celebrities and fragrances developed for Britney Spears, Elizabeth Taylor and Mariah Carey.
Elizabeth Arden perfumes are available in most US Department stores and some perfume outlets but in the wholesale perfumes sector they tend to be less commonly available. Are these US perfumes superior to French perfumes? It�s debatable, how DO you evaluate one smell against another?
About The Author: Adrian Jones has been involved in the perfume market for many years. This article was originally posted by him at http://ezinearticles.com/?Elizabeth-Arden-Perfumes---US-Vs-French-Perfumes&id=5083041.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=616936
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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