Educating Your Pet Store Customers
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Jerry Robertson
Mar 19, 2013, 3:30:03 AM3/19/13
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Please consider this free-reprint article written by:
Jerry Robertson
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Article Title: Educating Your Pet Store Customers
Author: Jerry Robertson
Word Count: 330
Article URL: http://www.isnare.com/?aid=143113&ca=Business+Management
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=143113
Easy Publish Tool: http://www.isnare.com/html.php?aid=143113
*********************** ARTICLE START ***********************
Making your customers smarter will help them and your store. Educated customers are more likely to make a purchase in your pet store. Yes, a few customers may pick your brains and then make purchases with the competition. However, in the long-term you will pick up many more new customers leading to a more profitable pet store. Educated customers are more likely to buy extra accessories for their favorite pet.
By talking to your customers, using tip sheets and informational demonstrations will increased the knowledge of your customers. This knowledge will help the customer make better purchases for their pet leading to a higher satisfaction for your pet store.
Having a lack of knowledge can hurt sales. For example, I was shopping a store and visited the pet section. I was laughing hard after looking at a sign on a lizard cage. At first glance, it appeared to call it a �Dork Lizard�. After further review, it was called a �Dark Lizard�. Actually, it was a �Fence Swift�, but there was no one around for me to let them know. I would not ask advice of anything in this pet section since I saw the lack of information with the lizard. Their credibility is gone and would be hard to ever regain. Information they give might kill your new pet.
Educating customers makes you an authority and is a soft sell. Many people don�t want a hard sell and will avoid those places of business. Giving valuable information builds a relationship and trust in a non threatening way.
Hopefully, you can see the value of educating customers and how it will affect your business long-term. It is a way to make your pet store stand out from your competition. Educated customers will likely buy more because they want the best for their pet. With a hard sell, they may think you just are trying to sell them products not really needed.
About The Author: Jerry Robertson is a Retail Consultant and author of �Shocking Truth to Pet Store Success�. You can get a free copy and subscribe to his free monthly newsletter at: http://www.petstoreconsultant.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=143113
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Jerry Robertson
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=143113
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=143113
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Educating Your Pet Store Customers
Author: Jerry Robertson
Word Count: 330
Article URL: http://www.isnare.com/?aid=143113&ca=Business+Management
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=143113
Easy Publish Tool: http://www.isnare.com/html.php?aid=143113
*********************** ARTICLE START ***********************
Making your customers smarter will help them and your store. Educated customers are more likely to make a purchase in your pet store. Yes, a few customers may pick your brains and then make purchases with the competition. However, in the long-term you will pick up many more new customers leading to a more profitable pet store. Educated customers are more likely to buy extra accessories for their favorite pet.
By talking to your customers, using tip sheets and informational demonstrations will increased the knowledge of your customers. This knowledge will help the customer make better purchases for their pet leading to a higher satisfaction for your pet store.
Having a lack of knowledge can hurt sales. For example, I was shopping a store and visited the pet section. I was laughing hard after looking at a sign on a lizard cage. At first glance, it appeared to call it a �Dork Lizard�. After further review, it was called a �Dark Lizard�. Actually, it was a �Fence Swift�, but there was no one around for me to let them know. I would not ask advice of anything in this pet section since I saw the lack of information with the lizard. Their credibility is gone and would be hard to ever regain. Information they give might kill your new pet.
Educating customers makes you an authority and is a soft sell. Many people don�t want a hard sell and will avoid those places of business. Giving valuable information builds a relationship and trust in a non threatening way.
Hopefully, you can see the value of educating customers and how it will affect your business long-term. It is a way to make your pet store stand out from your competition. Educated customers will likely buy more because they want the best for their pet. With a hard sell, they may think you just are trying to sell them products not really needed.
About The Author: Jerry Robertson is a Retail Consultant and author of �Shocking Truth to Pet Store Success�. You can get a free copy and subscribe to his free monthly newsletter at: http://www.petstoreconsultant.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=143113
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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