Creating An Online Advertisement For Your Small Business
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James Copper
Apr 26, 2013, 7:15:47 PM4/26/13
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Please consider this free-reprint article written by:
James Copper
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The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
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Article Title: Creating An Online Advertisement For Your Small Business
Author: James Copper
Word Count: 527
Article URL: http://www.isnare.com/?aid=237295&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=237295
Easy Publish Tool: http://www.isnare.com/html.php?aid=237295
*********************** ARTICLE START ***********************
This article gives you great small business help and advice.
If you're a small business owner, you've most likely taken note of online advertising campaigns representing big brands and a lot of money. It's no secret that online advertising and marketing techniques have risen above other traditional advertising methods, such as TV commercials and billboards, but, when creating their own online ad, small business owners have a hard time deciding where to begin.
Building an online advertisement takes time and involves a lot of trial and error. The great thing about online ads is that you can observe feedback from consumers and measure how many potential customers respond to your advertisements. Using that data, you can rework your advertisements and change headlines, texts, photos, videos or anything else until you find an ad that works for you and generates a lot of traffic. To help decide where to begin when creating your first online advertisement, printed below are a few steps to keep in mind:
1) Keywords �
Including keywords in your headline allow your site to be ranked higher on search engine sites and will therefore drive more traffic to your business. Keywords should be relevant to your business and what products or services you offer. For instance, if you sell sports-related T-shirts, some keywords may be sports, T-shirts, sports wear, jerseys or football. When a potential customer enters one of these keywords into a search engine, such as Yahoo or Google, your website is listed amongst thousands of others offering the same products.
2) What Makes You Different? �
There are millions of businesses advertising on the Internet and consumers tend to get lost amongst all the information. Highlight what sets you apart from the crowd and why your business, services or products are unique compared to others. For example, if you offer a particular service that other company's like yours don't, include that in the body of your ad.
3) Creative Copy �
The copy of your ad should be tested and perfected. The great thing about online advertisements is that you can launch several different ad campaigns to decide which works best for your needs and your business. The copy of your ad should be creative, interesting and catchy, don't be afraid to try different things.
4) Keyword Misspellings �
Though it may sound strange, including common misspellings of keywords in your advertisements could increase in the number of consumers who click on your ad and visit your site. Remember, your advertisement will appear on a search engine after a potential customer has entered a keyword and many people misspell the words. For instance, including the word "casidilla" if your business specializes in quesadilla makers could be beneficial because most people would spell the word the wrong way.
5) Test, Test, Test �
Online advertising allows you the freedom of constantly revisiting ads to edit them based on the overall success or failure of the advertisements you use. You can track the results of ads and edit them until you find something that works for you and is successful.
About The Author: James Copper is a writer for http://www.marketinglinx.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=237295
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
James Copper
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=237295
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=237295
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Creating An Online Advertisement For Your Small Business
Author: James Copper
Word Count: 527
Article URL: http://www.isnare.com/?aid=237295&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=237295
Easy Publish Tool: http://www.isnare.com/html.php?aid=237295
*********************** ARTICLE START ***********************
This article gives you great small business help and advice.
If you're a small business owner, you've most likely taken note of online advertising campaigns representing big brands and a lot of money. It's no secret that online advertising and marketing techniques have risen above other traditional advertising methods, such as TV commercials and billboards, but, when creating their own online ad, small business owners have a hard time deciding where to begin.
Building an online advertisement takes time and involves a lot of trial and error. The great thing about online ads is that you can observe feedback from consumers and measure how many potential customers respond to your advertisements. Using that data, you can rework your advertisements and change headlines, texts, photos, videos or anything else until you find an ad that works for you and generates a lot of traffic. To help decide where to begin when creating your first online advertisement, printed below are a few steps to keep in mind:
1) Keywords �
Including keywords in your headline allow your site to be ranked higher on search engine sites and will therefore drive more traffic to your business. Keywords should be relevant to your business and what products or services you offer. For instance, if you sell sports-related T-shirts, some keywords may be sports, T-shirts, sports wear, jerseys or football. When a potential customer enters one of these keywords into a search engine, such as Yahoo or Google, your website is listed amongst thousands of others offering the same products.
2) What Makes You Different? �
There are millions of businesses advertising on the Internet and consumers tend to get lost amongst all the information. Highlight what sets you apart from the crowd and why your business, services or products are unique compared to others. For example, if you offer a particular service that other company's like yours don't, include that in the body of your ad.
3) Creative Copy �
The copy of your ad should be tested and perfected. The great thing about online advertisements is that you can launch several different ad campaigns to decide which works best for your needs and your business. The copy of your ad should be creative, interesting and catchy, don't be afraid to try different things.
4) Keyword Misspellings �
Though it may sound strange, including common misspellings of keywords in your advertisements could increase in the number of consumers who click on your ad and visit your site. Remember, your advertisement will appear on a search engine after a potential customer has entered a keyword and many people misspell the words. For instance, including the word "casidilla" if your business specializes in quesadilla makers could be beneficial because most people would spell the word the wrong way.
5) Test, Test, Test �
Online advertising allows you the freedom of constantly revisiting ads to edit them based on the overall success or failure of the advertisements you use. You can track the results of ads and edit them until you find something that works for you and is successful.
About The Author: James Copper is a writer for http://www.marketinglinx.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=237295
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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