Hiring An SEO Company � Don�t Bring A Knife To A Gunfight.
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Barry Byers
May 8, 2013, 9:45:03 PM5/8/13
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Article Title: Hiring An SEO Company � Don�t Bring A Knife To A Gunfight.
Author: Barry Byers
Word Count: 529
Article URL: http://www.isnare.com/?aid=225718&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=225718
Easy Publish Tool: http://www.isnare.com/html.php?aid=225718
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I don�t know how many times we quote a prospective client and when they compare our rates to competitive �SEO� companies they wind up hiring the �cheaper� agency without doing their homework and making their decision based on price alone.
Why would they hire us when the agency they did hire can produce a 1000 links in 30 days or put them in 100 directories in 24 hours and all for the low price of $500 bucks. Awesome! Another one I like is the �We can put you on page one of the major search engines for 10 keyword terms, guaranteed!� Amazing!
Well, in short time the client realizes what we all know, you get what you pay for. The links are completely useless and can be dangerous for that matter. Your directory links are buried inside some inconsequential link farm and your page one ranking is on MSN. Woohoo! (Well they did say one of the Major search engines.)
Do you really believe that using some automated submission service or outsourcing your SEO overseas will provide you with better results than a logical, consistent, ethical SEO company is capable of? As in most cases, if it looks too good to be true, it probably is.
Yes, you may be on page one quickly because they are using some black hat techniques and Google hasn�t caught up to them yet. Better still, they may have some success with a loooong tail keyword but in the end, it�s all about hard, consistent work. Shortcuts will get you into trouble and do you really want to be the one explaining to your boss how your corporate brand has been tarnished (as security walks you to the door).
Frankly, we see numerous clients who have already spent 4-5K on SEO and you couldn�t see the SEO on their sites, never mind the ranking. So it is no wonder clients are gun shy about forking out more money.
You need to do your homework when hiring an SEO company.
� Make sure you are talking about Google results, Yahoo! or MSN are secondary
� Search Google for serious keyword terms they have been optimizing for.
� Ask for phone numbers of several satisfied clients.
� Ask for resumes of the people actually handling your account?
� Will they be completely transparent with you?
� Will they teach you or your staff so they understand what is going on?
If the keyword terms for your industry are highly competitive, don�t bring a knife to a gunfight. Don�t hire a nickel or dime agency to save money, it will only cost you more in the end and may get you banned from Google. Make sure the agency has the proper resources to complete your project on time. You may have to pay more initially but you won�t have to start over again six months from now. Six months in which your competitors are stretching their lead on you.
Besides, bringing a knife to a gunfight�only works for James Coburn, but now I�m dating myself.
About The Author: For more information on online marketing contact Barry at http://Wolf21.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=225718
*********************** ARTICLE END ***********************
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Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Barry Byers
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=225718
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=225718
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Hiring An SEO Company � Don�t Bring A Knife To A Gunfight.
Author: Barry Byers
Word Count: 529
Article URL: http://www.isnare.com/?aid=225718&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=225718
Easy Publish Tool: http://www.isnare.com/html.php?aid=225718
*********************** ARTICLE START ***********************
I don�t know how many times we quote a prospective client and when they compare our rates to competitive �SEO� companies they wind up hiring the �cheaper� agency without doing their homework and making their decision based on price alone.
Why would they hire us when the agency they did hire can produce a 1000 links in 30 days or put them in 100 directories in 24 hours and all for the low price of $500 bucks. Awesome! Another one I like is the �We can put you on page one of the major search engines for 10 keyword terms, guaranteed!� Amazing!
Well, in short time the client realizes what we all know, you get what you pay for. The links are completely useless and can be dangerous for that matter. Your directory links are buried inside some inconsequential link farm and your page one ranking is on MSN. Woohoo! (Well they did say one of the Major search engines.)
Do you really believe that using some automated submission service or outsourcing your SEO overseas will provide you with better results than a logical, consistent, ethical SEO company is capable of? As in most cases, if it looks too good to be true, it probably is.
Yes, you may be on page one quickly because they are using some black hat techniques and Google hasn�t caught up to them yet. Better still, they may have some success with a loooong tail keyword but in the end, it�s all about hard, consistent work. Shortcuts will get you into trouble and do you really want to be the one explaining to your boss how your corporate brand has been tarnished (as security walks you to the door).
Frankly, we see numerous clients who have already spent 4-5K on SEO and you couldn�t see the SEO on their sites, never mind the ranking. So it is no wonder clients are gun shy about forking out more money.
You need to do your homework when hiring an SEO company.
� Make sure you are talking about Google results, Yahoo! or MSN are secondary
� Search Google for serious keyword terms they have been optimizing for.
� Ask for phone numbers of several satisfied clients.
� Ask for resumes of the people actually handling your account?
� Will they be completely transparent with you?
� Will they teach you or your staff so they understand what is going on?
If the keyword terms for your industry are highly competitive, don�t bring a knife to a gunfight. Don�t hire a nickel or dime agency to save money, it will only cost you more in the end and may get you banned from Google. Make sure the agency has the proper resources to complete your project on time. You may have to pay more initially but you won�t have to start over again six months from now. Six months in which your competitors are stretching their lead on you.
Besides, bringing a knife to a gunfight�only works for James Coburn, but now I�m dating myself.
About The Author: For more information on online marketing contact Barry at http://Wolf21.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=225718
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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