Why Digital Couponing is Smart Marketing
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Peter Geisheker
May 8, 2013, 2:45:21 AM5/8/13
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Please consider this free-reprint article written by:
Peter Geisheker
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Article Title: Why Digital Couponing is Smart Marketing
Author: Peter Geisheker
Word Count: 522
Article URL: http://www.isnare.com/?aid=1049583&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1049583
Easy Publish Tool: http://www.isnare.com/html.php?aid=1049583
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Coupons have been used for over a hundred years; C.W. Post, one of the first cereal manufacturers, offered the first coupon that was introduced to consumers in 1895. They caught on very quickly and consumers have been using them ever since.
Every week, millions of people, both men and women clip coupons they receive in the Sunday newspaper. Using coupons can save consumers thousands of dollars on products they�ve purchased throughout the year. In a time when saving money is crucial to almost every consumer, coupon use had more than doubled.
A new craze has popped up called extreme couponing. This is when a consumer uses coupons for the majority of the items they purchase. The rate of users has gone up exponentially over the past few years.
As with the way of the world, someone had to make it �bigger and better� and with consumers using the Internet more often for shopping, digital coupons were created. Digital coupons consist of either a coupon code to be used online or they can be printed to be used in retail stores.
Experts predict that over ninety six million consumers will use digital coupons in 2013 in the United States alone; in some instances, a consumers purchase hundreds of dollars in merchandise and by using the coupons they pay pennies for their overall purchase.
Digital coupon sites can be found all over the Internet; they are popping up in the �inbox� of your email. These sites offer all the benefits of coupons without the hassle of spending half the day clipping them from the newspaper; they offer daily deals that you cannot find anywhere else. They also offer a larger selection of products however it is important to remember that as with paper coupons, digital coupons can be regional.
Retailer�s benefit from digital coupons in a few different ways; if they have an online site, consumers can use them to make purchases, and if consumers are using the printable version, they are more likely to purchase additional items in the store that they do not have coupons for. It is a way for them to draw customers into their store.
Retailers also benefit when it comes to redeeming digital coupons. Almost every offers retailers a certain amount to redeem a coupon; in most cases it is eight cents per coupon. That might not seem like much, however if a retailer submits a coupon for a dollar, that retailer will receive one dollar and eight cents for the coupon. If a hundred coupons are submitted then the retailer receives the sum times the number of coupons submitted.
For small businesses, this may seem like it is not worth it; they have to hire someone to prepare and send the coupons out for redemption and they might get a few hundred dollars however if they track the return over a year�s time, they will find that the return is significant.
Larger companies and national chains receive hundreds of thousands of dollars each year through coupon redemption.
About The Author: Peter Geisheker is the CEO of the Geisheker Group Advertising Agency (920) 471-1639 http://www.geisheker.com.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1049583
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Peter Geisheker
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1049583
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1049583
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Why Digital Couponing is Smart Marketing
Author: Peter Geisheker
Word Count: 522
Article URL: http://www.isnare.com/?aid=1049583&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1049583
Easy Publish Tool: http://www.isnare.com/html.php?aid=1049583
*********************** ARTICLE START ***********************
Coupons have been used for over a hundred years; C.W. Post, one of the first cereal manufacturers, offered the first coupon that was introduced to consumers in 1895. They caught on very quickly and consumers have been using them ever since.
Every week, millions of people, both men and women clip coupons they receive in the Sunday newspaper. Using coupons can save consumers thousands of dollars on products they�ve purchased throughout the year. In a time when saving money is crucial to almost every consumer, coupon use had more than doubled.
A new craze has popped up called extreme couponing. This is when a consumer uses coupons for the majority of the items they purchase. The rate of users has gone up exponentially over the past few years.
As with the way of the world, someone had to make it �bigger and better� and with consumers using the Internet more often for shopping, digital coupons were created. Digital coupons consist of either a coupon code to be used online or they can be printed to be used in retail stores.
Experts predict that over ninety six million consumers will use digital coupons in 2013 in the United States alone; in some instances, a consumers purchase hundreds of dollars in merchandise and by using the coupons they pay pennies for their overall purchase.
Digital coupon sites can be found all over the Internet; they are popping up in the �inbox� of your email. These sites offer all the benefits of coupons without the hassle of spending half the day clipping them from the newspaper; they offer daily deals that you cannot find anywhere else. They also offer a larger selection of products however it is important to remember that as with paper coupons, digital coupons can be regional.
Retailer�s benefit from digital coupons in a few different ways; if they have an online site, consumers can use them to make purchases, and if consumers are using the printable version, they are more likely to purchase additional items in the store that they do not have coupons for. It is a way for them to draw customers into their store.
Retailers also benefit when it comes to redeeming digital coupons. Almost every offers retailers a certain amount to redeem a coupon; in most cases it is eight cents per coupon. That might not seem like much, however if a retailer submits a coupon for a dollar, that retailer will receive one dollar and eight cents for the coupon. If a hundred coupons are submitted then the retailer receives the sum times the number of coupons submitted.
For small businesses, this may seem like it is not worth it; they have to hire someone to prepare and send the coupons out for redemption and they might get a few hundred dollars however if they track the return over a year�s time, they will find that the return is significant.
Larger companies and national chains receive hundreds of thousands of dollars each year through coupon redemption.
About The Author: Peter Geisheker is the CEO of the Geisheker Group Advertising Agency (920) 471-1639 http://www.geisheker.com.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1049583
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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