Read All About it With a Magazine Franchise

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Naz Daud

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Mar 24, 2013, 8:00:06 PM3/24/13
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Please consider this free-reprint article written by:
Naz Daud

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Article Title: Read All About it With a Magazine Franchise
Author: Naz Daud
Word Count: 523
Article URL: http://www.isnare.com/?aid=1795000&ca=Business
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One of the fastest growing areas of the franchise market in recent years has been the many local magazine opportunities. There are many different types of franchises available in this sector, and they are particularly popular with people who want to run their own business in conjunction with part time employment elsewhere or with commitments to studying or family.

How It Works

The concept varies from franchisor to franchisor but when buying into this model, the franchisee is getting the rights to publish the magazine in a predefined geographic area. They get the rights to use the core design and templates, but also have considerable flexibility about what sort of stories they wish to feature. Most focus on local issues, events and things to see or do, and are either distributed door to door to every household, or given away at libraries, schools, churches and nurseries.

Work From Home

Although there will be some leg work involved in a these franchises in terms of going to see prospective advertisers and interviewing local figures for articles, most of the work can be done at home. It�s therefore a particularly attractive business model for stay at home mothers, students or recently retired people as well as for people who hold down a part time job elsewhere. All that is really needed to get started is a computer, internet connection and a telephone line, so there are few initial overheads. Compared with buying into other types of franchises, this is relatively inexpensive.

Revenue Streams

The success of your magazine will of course depend on how many readers you can distribute to on a monthly or quarterly basis. If you can produce an interesting edition, brimming with content which your readers enjoy, it will be far easier to attract businesses to advertise on the pages too. It can take quite some time to grow your readership in the early months of the business, and it will take quite some effort in terms of speaking to libraries and other outlets to convince them to stock the magazine and also in finding a supply of interesting things to write about. Once you are up and running, the main source of income will be advertising space which is sold, so establishing and maintaining relationships with local businesses who are interested in advertising is of critical importance.

Growing the Business

Most people who buy into a magazine franchise are quite content with running one in their local area only, and have no desire to expand. However, the opportunities may be there to buy another similar magazine franchise in the same geographic area, or to expand into a neighboring area instead. Two magazines does not have to mean double the work, and contacts made while working on one, can be used when it comes to launching a second. There is also the possibility of taking on additional staff to help build the empire.

So if you are creative and love writing about your local area, you should seriously consider this type of opportunity.


About The Author: Naz Daud This article is free for reproduction but must have live internet links to the following webpages: http://www.citylocal.co.uk/ http://www.citylocal.co.uk/businessfranchise/ http://www.citylocal.co.uk/businessfranchise/features.php & this copyright statement must also be included.

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