How to Create Bolder, Jazzier, More Intriguing Email Subject Lines
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Marcia Yudkin
Apr 23, 2013, 1:10:46 PM4/23/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
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The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
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Article Title: How to Create Bolder, Jazzier, More Intriguing Email Subject Lines
Author: Marcia Yudkin
Word Count: 563
Article URL: http://www.isnare.com/?aid=1072222&ca=Writing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1072222
Easy Publish Tool: http://www.isnare.com/html.php?aid=1072222
*********************** ARTICLE START ***********************
Many of my b-to-b clients feel stuck in the mud when it comes to gaining the attention of as many as possible of the subscribers on their email list. They use the same very limited number of techniques, strategies and angles time and time again. They realize recipients on their lists probably feel uninterested in hearing from them, which is but one step short of losing them when they unsubscribe.
If this describes you, try these bolder approaches that arouse curiosity, freshen up your emails and improve both open rates and response � without getting downright silly or harming your business image. Along with each idea, I�ve provided an example illustrating how you might implement the technique and put it to work.
1. Ask a surprising or provocative question.
Whoever Heard of a 78% Response to a One-Paragraph Email Blast?
2. Highlight an emotion.
Take Command of Your Meeting Expenses.
3. Refer to current events.
Avoid Going Into a Business Slump From Severe Weather.
4. Issue a challenge.
Would Your Top Salesperson Pass the Gorgonzola Test?
5. Use a line of dialogue.
Pssst, Your Customer Database Is Full of Holes.
6. Provide a specific number (or two).
Ten Reasons Why 51,794 Government Employees Trust Us.
7. Confess something.
Most People Don�t Realize That We Used to�
8. Present a quiz.
Take the Disaster Resilience Quiz.
9. Highlight case study results.
How Cassingham Coffee Won Five New Contract Bids Last Month.
10. Quote a client.
�Tasty. Tempting. Tropical. Tidy.�
11. Say what the reader is probably thinking.
Why Won�t They Just Tell Me What�s What!
12. Guarantee something.
Tougher Exteriors � Guaranteed.
13. Relate to social trends.
Cut Your Carbon Emissions in Half.
14. Promise to alleviate a hassle.
The End of Credit Crises.
15. Compare before to after.
Before: 17.5 Compliance Failures. After: None.
16. Name the exact type of person you�re targeting.
For the Supervisor Who Hates Annual Performance Review Time.
17. Create suspense.
What Will Happen to Your Expense Account With Fareware?
18. Evoke imagination.
Imagine Every Lead Turning Into Revenue.
19. Use un-businesslike language.
Computerwise, They�re Casing Your Joint.
20. Make a vivid comparison.
Some Days Your To-do List Feels Like Grand Failure Station.
21. Tell a story.
Last Year, Disaster Loomed Three Days Before Christmas.
Want to turn the hunt for livelier subject lines into group fun? Order lunch for everyone in the conference room, divide into teams and see which bunch can create the largest number of subject lines using the list above. Offer a prize for the most ridiculous and the most promising ideas. Then collect all the suggestions and separate them into usable and not usable. Have another lunch meeting to turn the seemingly unpromising ideas into better, more appropriate ideas. Sometimes that prize-winner of a ridiculous idea ends up triggering a brilliant marketing campaign!
Remember, the goal is to surprise and interest the customer who is wearily going through their in-box. What you�ll probably find is that your effort to excite that email recipient ends up re-energizing you about the delights of what you sell.
About The Author: Veteran copywriter/marketing consultant Marcia Yudkin is the author of Persuading on Paper, Meatier Marketing Copy and 13 other books. Learn about her one-on-one, no-hype mentoring program that aspiring copywriters into accomplished marketing consultants in 10 weeks: http://www.yudkin.com/become.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1072222
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1072222
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1072222
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: How to Create Bolder, Jazzier, More Intriguing Email Subject Lines
Author: Marcia Yudkin
Word Count: 563
Article URL: http://www.isnare.com/?aid=1072222&ca=Writing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1072222
Easy Publish Tool: http://www.isnare.com/html.php?aid=1072222
*********************** ARTICLE START ***********************
Many of my b-to-b clients feel stuck in the mud when it comes to gaining the attention of as many as possible of the subscribers on their email list. They use the same very limited number of techniques, strategies and angles time and time again. They realize recipients on their lists probably feel uninterested in hearing from them, which is but one step short of losing them when they unsubscribe.
If this describes you, try these bolder approaches that arouse curiosity, freshen up your emails and improve both open rates and response � without getting downright silly or harming your business image. Along with each idea, I�ve provided an example illustrating how you might implement the technique and put it to work.
1. Ask a surprising or provocative question.
Whoever Heard of a 78% Response to a One-Paragraph Email Blast?
2. Highlight an emotion.
Take Command of Your Meeting Expenses.
3. Refer to current events.
Avoid Going Into a Business Slump From Severe Weather.
4. Issue a challenge.
Would Your Top Salesperson Pass the Gorgonzola Test?
5. Use a line of dialogue.
Pssst, Your Customer Database Is Full of Holes.
6. Provide a specific number (or two).
Ten Reasons Why 51,794 Government Employees Trust Us.
7. Confess something.
Most People Don�t Realize That We Used to�
8. Present a quiz.
Take the Disaster Resilience Quiz.
9. Highlight case study results.
How Cassingham Coffee Won Five New Contract Bids Last Month.
10. Quote a client.
�Tasty. Tempting. Tropical. Tidy.�
11. Say what the reader is probably thinking.
Why Won�t They Just Tell Me What�s What!
12. Guarantee something.
Tougher Exteriors � Guaranteed.
13. Relate to social trends.
Cut Your Carbon Emissions in Half.
14. Promise to alleviate a hassle.
The End of Credit Crises.
15. Compare before to after.
Before: 17.5 Compliance Failures. After: None.
16. Name the exact type of person you�re targeting.
For the Supervisor Who Hates Annual Performance Review Time.
17. Create suspense.
What Will Happen to Your Expense Account With Fareware?
18. Evoke imagination.
Imagine Every Lead Turning Into Revenue.
19. Use un-businesslike language.
Computerwise, They�re Casing Your Joint.
20. Make a vivid comparison.
Some Days Your To-do List Feels Like Grand Failure Station.
21. Tell a story.
Last Year, Disaster Loomed Three Days Before Christmas.
Want to turn the hunt for livelier subject lines into group fun? Order lunch for everyone in the conference room, divide into teams and see which bunch can create the largest number of subject lines using the list above. Offer a prize for the most ridiculous and the most promising ideas. Then collect all the suggestions and separate them into usable and not usable. Have another lunch meeting to turn the seemingly unpromising ideas into better, more appropriate ideas. Sometimes that prize-winner of a ridiculous idea ends up triggering a brilliant marketing campaign!
Remember, the goal is to surprise and interest the customer who is wearily going through their in-box. What you�ll probably find is that your effort to excite that email recipient ends up re-energizing you about the delights of what you sell.
About The Author: Veteran copywriter/marketing consultant Marcia Yudkin is the author of Persuading on Paper, Meatier Marketing Copy and 13 other books. Learn about her one-on-one, no-hype mentoring program that aspiring copywriters into accomplished marketing consultants in 10 weeks: http://www.yudkin.com/become.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1072222
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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