Article Marketing From the Customer's Perspective
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Marcia Yudkin
Apr 23, 2013, 4:10:10 AM4/23/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=745430
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=745430
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
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Article Title: Article Marketing From the Customer's Perspective
Author: Marcia Yudkin
Word Count: 554
Article URL: http://www.isnare.com/?aid=745430&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=745430
Easy Publish Tool: http://www.isnare.com/html.php?aid=745430
*********************** ARTICLE START ***********************
Last week I went on an intensive search for articles to populate my new site for a vacation rental condo in Maui. Since Maui is a very popular tourist destination, I assumed it would be easy to find some good-quality content about it. In fact, this was a difficult and frustrating search. Here are the pervasive problems I encountered in my hunt as an article marketing customer.
1. Insipid content. Some articles appeared to cover a topic I was looking for, but nearly everything they said about it was silly and uninteresting. For example: "Maui has great places of attraction and people have lots of fun filled activities. This place has got bountiful fun activities for children too. This is a perfect place for people of all sorts of ages." Would anyone in their right mind actually want to read something like this?
2. Poor writing. Some articles that had decent content badly needed grammatical editing. If I had a choice, I would select the article that didn't need me to go through it fixing it sentence by sentence. However, I rarely had a choice because of the next issue.
3. Poor topic coverage. I had hoped to find and feature an article on each adventure sport that is prominent on Maui. Nope - many of them were not covered at all, or had just one article that was unsuitable for other reasons. Examples: windsurfing, kayaking and parasailing on Maui.
4. Too short. For my site, articles have to be at least 400 words, and over 500 words is much better. Otherwise the layout will look funny. Occasionally I ran across a very good article that was 350 words. It was going great but quit just when it was getting started.
5. No personality. It was a relief to come across articles that read like they were written by a real person, not some term-paper machine. An article written in first-person ("I") worked well for me, but a third-person style with some pizzazz and spunk in the wording was also welcome (and rare).
6. Stupid resource boxes. By far, this was the biggest flaw in what I found. For example, one very good article on whale watching in Maui had a resource box promoting discount tours in 2010. There was no way to contact the author to request a change in the resource box, so I reluctantly had to eliminate this candidate. What I wanted to see in the resource box was something about the author that would tie into the topic and indicate how they knew about the topic they were writing on, along with their link. This was extremely rare in my search.
Of the 15 or so articles I published on my site, I ended up using a few that were on the topics I wanted but guilty of problems #1, 2 or 5. When I have time I will replace these with my own articles. Problems #4 or 6 disqualified articles for me.
As you have undoubtedly gathered, my dream would be finding articles on the topics I wanted for my site, at least 400 words long, grammatically correct, well written with some personality and followed by an author bio and link in the resource box. Keep that goal in mind and you�ll succeed beyond your dreams with article marketing.
About The Author: Marcia Yudkin's 16 books include Meatier Marketing Copy, Publicity Tactics and Persuading People to Buy. This article recounts her experience in compiling articles for her web site, http://www.mauibanyancondorental.com, which attracts visitors to her Kihei, South Maui vacation rental site.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=745430
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=745430
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=745430
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Article Marketing From the Customer's Perspective
Author: Marcia Yudkin
Word Count: 554
Article URL: http://www.isnare.com/?aid=745430&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=745430
Easy Publish Tool: http://www.isnare.com/html.php?aid=745430
*********************** ARTICLE START ***********************
Last week I went on an intensive search for articles to populate my new site for a vacation rental condo in Maui. Since Maui is a very popular tourist destination, I assumed it would be easy to find some good-quality content about it. In fact, this was a difficult and frustrating search. Here are the pervasive problems I encountered in my hunt as an article marketing customer.
1. Insipid content. Some articles appeared to cover a topic I was looking for, but nearly everything they said about it was silly and uninteresting. For example: "Maui has great places of attraction and people have lots of fun filled activities. This place has got bountiful fun activities for children too. This is a perfect place for people of all sorts of ages." Would anyone in their right mind actually want to read something like this?
2. Poor writing. Some articles that had decent content badly needed grammatical editing. If I had a choice, I would select the article that didn't need me to go through it fixing it sentence by sentence. However, I rarely had a choice because of the next issue.
3. Poor topic coverage. I had hoped to find and feature an article on each adventure sport that is prominent on Maui. Nope - many of them were not covered at all, or had just one article that was unsuitable for other reasons. Examples: windsurfing, kayaking and parasailing on Maui.
4. Too short. For my site, articles have to be at least 400 words, and over 500 words is much better. Otherwise the layout will look funny. Occasionally I ran across a very good article that was 350 words. It was going great but quit just when it was getting started.
5. No personality. It was a relief to come across articles that read like they were written by a real person, not some term-paper machine. An article written in first-person ("I") worked well for me, but a third-person style with some pizzazz and spunk in the wording was also welcome (and rare).
6. Stupid resource boxes. By far, this was the biggest flaw in what I found. For example, one very good article on whale watching in Maui had a resource box promoting discount tours in 2010. There was no way to contact the author to request a change in the resource box, so I reluctantly had to eliminate this candidate. What I wanted to see in the resource box was something about the author that would tie into the topic and indicate how they knew about the topic they were writing on, along with their link. This was extremely rare in my search.
Of the 15 or so articles I published on my site, I ended up using a few that were on the topics I wanted but guilty of problems #1, 2 or 5. When I have time I will replace these with my own articles. Problems #4 or 6 disqualified articles for me.
As you have undoubtedly gathered, my dream would be finding articles on the topics I wanted for my site, at least 400 words long, grammatically correct, well written with some personality and followed by an author bio and link in the resource box. Keep that goal in mind and you�ll succeed beyond your dreams with article marketing.
About The Author: Marcia Yudkin's 16 books include Meatier Marketing Copy, Publicity Tactics and Persuading People to Buy. This article recounts her experience in compiling articles for her web site, http://www.mauibanyancondorental.com, which attracts visitors to her Kihei, South Maui vacation rental site.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=745430
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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