The Etiquette Of Advertising Business Gifts
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Gareth Parkin
May 25, 2007, 5:25:03 PM5/25/07
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Gareth Parkin
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Article Title: The Etiquette Of Advertising Business Gifts
Author: Gareth Parkin
Word Count: 507
Article URL: http://www.isnare.com/?aid=152647&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=152647
Easy Publish Tool: http://www.isnare.com/html.php?aid=152647
*********************** ARTICLE START ***********************
Giving gifts to your customers is a long-established way of advertising your business while showing your appreciation for their trade. Advertising business gifts run the range from imprinted key rings and rulers to expensive leather portfolios and laptop cases. Both inexpensive and exclusive executive gifts have their proper place, and choosing the right advertising business gift can leave the gift recipient feeling warm and receptive about your company.
There are some rules of thumb to keep in mind when choosing your advertising business gifts. One of the more important is the 80/20 rule – 80% of your business comes from 20% of your customers. That 20% should get special handling when it comes to gift-giving time, and there are many opportunities for giving gifts that show your appreciation of their trade. Among the occasions you might send a gift to your customers are:
- Holidays
- New Business Openings
- Acknowledgement of a Special Award
- Executive birthdays
In addition to occasions, there are a number of considerations to take into account when choosing executive level advertising business gifts.
How much should you spend?
The decision of how much to spend on a corporate business gift can be a tricky one. In some industries, personal gifts to executives or employees are frowned upon entirely, and in others, ethics dictate that the cost should be minimal. You know your industry the best, so your judgment is the best barometer for deciding on appropriate cost. Of course, your budget for advertising business gifts will also play a part. In general, special occasion gifts should have a high perceived value.
Gift the Executive or the Company?
Choosing a personal gift for the CEO, sales manager or other employee with whom you have a business relationship is one popular way of doing things – but many businesses find ways to show appreciation to the entire office. Gift baskets of gourmet goodies, candies or fruit trays are always appreciated by office staff, and offer an excellent opportunity to include a customized imprinted gift that will be used in the office year round. You might send a gourmet “coffee break” basket, for instance, that includes one or two pounds of gourmet coffee, a tin of specialty biscuits, and half a dozen promotional mugs imprinted with your company logo.
To Logo or Not to Logo?
When sending out promotional gifts, the question of whether to include your logo is a moot one – the purpose is to increase your business exposure. When the gift is an executive level special occasion gift, though, your best judgment is your best guide. If your gift is something that will be used every day – a leather portfolio, for instance – you can have your business name or logo discreetly embossed. In general, though, the more expensive the gift, the more likely it is that the recipient will remember your company without the name. In short, keep the logos and imprints for the cheaper giveaways and let more valuable gifts speak for themselves.
About The Author: Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online advertising business gifts supplier based in the north of England. Established in 2001, he has taken the UK gift market by storm. For more details visit http://www.ideasbynet.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=152647
*********************** ARTICLE END ***********************
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Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Gareth Parkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=152647
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=152647
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: The Etiquette Of Advertising Business Gifts
Author: Gareth Parkin
Word Count: 507
Article URL: http://www.isnare.com/?aid=152647&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=152647
Easy Publish Tool: http://www.isnare.com/html.php?aid=152647
*********************** ARTICLE START ***********************
Giving gifts to your customers is a long-established way of advertising your business while showing your appreciation for their trade. Advertising business gifts run the range from imprinted key rings and rulers to expensive leather portfolios and laptop cases. Both inexpensive and exclusive executive gifts have their proper place, and choosing the right advertising business gift can leave the gift recipient feeling warm and receptive about your company.
There are some rules of thumb to keep in mind when choosing your advertising business gifts. One of the more important is the 80/20 rule – 80% of your business comes from 20% of your customers. That 20% should get special handling when it comes to gift-giving time, and there are many opportunities for giving gifts that show your appreciation of their trade. Among the occasions you might send a gift to your customers are:
- Holidays
- New Business Openings
- Acknowledgement of a Special Award
- Executive birthdays
In addition to occasions, there are a number of considerations to take into account when choosing executive level advertising business gifts.
How much should you spend?
The decision of how much to spend on a corporate business gift can be a tricky one. In some industries, personal gifts to executives or employees are frowned upon entirely, and in others, ethics dictate that the cost should be minimal. You know your industry the best, so your judgment is the best barometer for deciding on appropriate cost. Of course, your budget for advertising business gifts will also play a part. In general, special occasion gifts should have a high perceived value.
Gift the Executive or the Company?
Choosing a personal gift for the CEO, sales manager or other employee with whom you have a business relationship is one popular way of doing things – but many businesses find ways to show appreciation to the entire office. Gift baskets of gourmet goodies, candies or fruit trays are always appreciated by office staff, and offer an excellent opportunity to include a customized imprinted gift that will be used in the office year round. You might send a gourmet “coffee break” basket, for instance, that includes one or two pounds of gourmet coffee, a tin of specialty biscuits, and half a dozen promotional mugs imprinted with your company logo.
To Logo or Not to Logo?
When sending out promotional gifts, the question of whether to include your logo is a moot one – the purpose is to increase your business exposure. When the gift is an executive level special occasion gift, though, your best judgment is your best guide. If your gift is something that will be used every day – a leather portfolio, for instance – you can have your business name or logo discreetly embossed. In general, though, the more expensive the gift, the more likely it is that the recipient will remember your company without the name. In short, keep the logos and imprints for the cheaper giveaways and let more valuable gifts speak for themselves.
About The Author: Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online advertising business gifts supplier based in the north of England. Established in 2001, he has taken the UK gift market by storm. For more details visit http://www.ideasbynet.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=152647
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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