NERD Bio:
Pharrell Williams and Chad Hugo of The Neptunes are the
most revolutionary production tandem in modern music since Quincy Jones and Rod
Tempterton put down shuffle-beats and doo-wops behind a young singer named
Michael Jackson. With their digital musical palette and vivid imaginations,
they've taken their hip-hop foundation and un-tethered the bounds of pop,
bestowing unsuspecting hit records in almost machine-gun-like succession -
whether in rap (Jay-Z, Busta Rhymes, et al), R&B (Usher, Babyface), pop
(Britney Spears, Justin Timberlake) or rock (No Doubt).
But N.E.R.D is not
the Neptunes. N.E.R.D is the offspring of the Neptunes id, a fly-or-die,
thrash-around, do-as-you-will, set-your-soul-on-fire alter-ego that subscribes
to no rules, adheres to no agenda. It is Pharrell, Chad and Shay - a trio whose
chemistry allows the uninhibited exploration of the sounds, emotions and
impulses of self and society, of identity and belonging. Of life.
Fly or Die
is the second album from N.E.R.D, picking up where the groups debut, In Search
Of..., left off. "It's evolution, for real," says Shay. "There's an entire
dimension to music and life that we touched on with In Search Of..., but that
was only the beginning. Those were only doors to this other dimension and with
this album we are there."
From a musical perspective, Fly or Die, picks up
on the free-wheeling sensibility of its predecessor. The most underappreciated
aspect of The Neptunes' Midas touch is the melody and carefully crafted
songwriting inherent in their barrage of hits - the complexity is in the
simplicity. The songs of Fly or Die represent the spectrum of influence
impressed upon the trio, from classic rock and Beatles-esque pop to old funk and
new wave. It's the space where musical styles are truly influences - not
reflexive actions.
Which is where N.E.R.D lies - in the time-warp, where
boundaries and borders and linearity succumb to the openness of truth. Because
in life, there are two paths to choose from but only one direction to go in -
and you can either Fly or Die.