Can an organization that chooses to ignore the insights of employees,
customers and business partners expect to thrive? For many, the answer is
no. In a global environment where innovation cycles are shrinking, customer
expectations are rising and talent is becoming more distributed, companies
are seeing the need to more effectively apply the knowledge and experience
of individuals, regardless of their vocation, affiliation or organization
status.
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lligence.html
Fortunately, the opportunity to more effectively apply Collective
Intelligence - the aggregated knowledge, insight and expertise of a diverse
group - has become a reality. As individuals become more adept and
comfortable sharing thoughts and ideas in virtual spaces, companies can use
these insights to address critical business challenges. Harnessing
Collective Intelligence can play an important role in generating new ideas,
solving age-old problems, disaggregating and distributing work in new and
innovative ways, and making better, more informed decisions about the
future.
Through our research, extensive client experience, and in-depth
conversations with a broad range of academics, vendors and companies that
have explored Collective Intelligence techniques, we see three areas of
guidance for organizations:
1. Collective Intelligence can enhance business outcomes by improving how
organizations access the untapped knowledge and experience of their
networks.
2. Central to the success of Collective Intelligence initiatives is the
ability to target and motivate the right participants.
3.
4. Collective Intelligence efforts need to address sources of resistance.
Collective Intelligence is a powerful resource for creating value using the
experiences and insights of vast numbers of people around the world.
To learn more, download the complete IBM Institute for Business Value
executive report.
.
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Download the complete IBM Institute for Business Value study (912KB)
.
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me=GBSE_GB_TI_USEN&htmlfid=GBE03472USEN&attachment=GBE03472USEN.PDF>
Download the executive summary (448KB)
