Hi –
“Now big-picture thinkers, within the industry and outside it, are re-examining every stage of drug development — from molecule to market — in an effort to foster faster innovation. It’s a holistic approach, called “systems thinking,” that originated in methods that engineers used to streamline projects in the aeronautics and automotive industries.”
It’s about friggin time!
See: http://bit.ly/1UQg1U
Cheers,
-j