Joseph Jackson
unread,Feb 3, 2009, 9:21:53 PM2/3/09Sign in to reply to author
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to Post Scarcity Agalmics Journal Launch
Today I had an instructive conversation with Jeremiah who founded the
journal of virtual world's research. I think this is an achievable
model for what we'd like to do. He is at U Texas Austin but has self-
funded the journal with minimal involvement from UT. Offhand I think
$10K is sufficient to start this up and run the first year. As you
see from the transcript we explored forming/joining a consortium to
publish open access social science journals--a new brand analogous to
PLOS in this other sphere. Not everything Jeremiah is doing has to be
replicated for our effort but it is a nice blueprint.
1. the most important thing about a journal is prestige (as you
already know) this means that the bulk of your up front expenses needs
to be in developing a hard-hitting online presence.
All of the editors are volunteers, although few do anything of note
they are building up the prestige, which is essential to back up the
website
then we have two other elements: each issue is themed (as you may
have noticed) and a pair or trio of scholars propose the theme, draft
the CFP, review the submissions, arrange peer review, prepare for copy
editing. These editors work for the prestige of having their name as
guest editor. Then the $$
1. web design, upkeep, upgrades, etc
$1-3k upfront, $100-200 per issue for making everything look nice
although the back-end - using open journal systems (OJS) is being
provided and supported by the Texas Digital Library Consortium at no
cost. If one or more of your editors is affiliated with UT-Austin,
that could be arranged. The value of OJS is $5k + per year
2. editorial coordinator - $300-400 per issue this person keeps you
(the editor) from going insane by coordinating all the tedium between
guest editors, copy editors, layout design, web designer, etc.
3. copy editors - $300-600 per issue: this is essential.. part of
your prestige is built upon the quality of the articles and despite
many scholars having Ph.D.s and important universities after their
names, they are not necessarily good writers
4. legal, trademark, crossref fees, copyright fees, etc these vary.
I have been digging on this for a while. Part of branding is
protecting your brand. Trademarking is cheap - $400-ish. Crossref
puts you in the DOI database and I've not yet figured out the exact
cost but we are a member and trying to learn how to use it, but at
least - $400 per year
Copyright, i'm still working on... from what I understand even though
you use the CC license, the journal should still file a copy with the
library of congress, which can be done online and is $15 per article
(or something similar)
5. publicity
This is a challenge.. we are working on the idea of using the
services of PR Newswire, with a 501(c)3 the costs are $600-900 per
press release... but this gets 400 words to 5000-15000 new outlets
again trying to surpass the prestige barrier
So, how do we pay for it? First, we are in the process of setting up
the 501(c) 3 - Virtual Worlds Research Foundation which incurs its own
costs.
Nonetheless, so far i've paid for it out of my own pocket but given
the low cost of production and upkeep of the journal once it has
picked up momentum we are focusing on institutional sponsorships and
personal donations. We've already had one research group commit to at
least 1k per year and several others that are mulling it over
and since my editors do little, i'm going to lean on them to kick in a
little. The second revenue stream takes longer because you are
building brand and a collection of intellectual content. The CC
license still means its yours, despite other people can use it without
the horrible restrictions that groups like IEEE put on their material.
I think we can follow a similar path which means, you can turn the
material into books, edited, authored, etc and the brand becomes
increasingly worthwhile and can be leveraged into branding conferences
which can be an extremely profitable business, so, over the long run
it can work out quite well... in the short term, the costs are low, so
the sacrifices all around (with the exception of everyone's time) is
minimal.
In the science field it is normal to pay-to-publish, in social science
it isn't (and is taboo). I'm not sure where your field falls in the
spectrum.
SS journals are usually supported by associations, institutions, etc.
hmm... this is giving me a nasty idea. we've been mulling that over:
of instead of a vwr foundation open an open academic foundation (or
some similar name not already used) focused on providing the
infrastructure and model for doing precisely this. You are the 3rd
journal in as many weeks that i have touched base with that is
meandering through the same path. That is how it needs to be, there
needs to be some base of funding
That is why an open academic publishing foundation would be good;
could attract a block of funding from different companies and
foundations to fund the launch and maintenance of journals open-
access: no cost to publish, no cost to subscribe, no registration
required to view.