Ideas for 2nd edition Political marketing textbook

[Jennifer Lees-Marshment]

Dear all

 

Routledge have asked me to put together a proposal for a new edition of Political marketing: principles and applications and so I wanted to solicit ideas for what should be changed/added as I prepare the new proposal. I've already asked a few colleagues but it makes sense to ask the political marketing group!

 

So, if you have any suggestions for what the new edition should do, please let me know. For example:

 

- what new content/literature/topics need covering in the new edition?

- how should the chapter order/topics change?

- what, if any, pedagogical features would you like to see included? (e.g. review questions, lists of key terms, diagrams, boxed case studies/biographies, illustrations, etc.)

- is there any material included in the 1st edition that you feel is surplus to requirements now and could be lost for the 2nd one?

- is there anything in the 1st edition you think must definately be retained (either content or features such as the discussion questions)?

- should there be a call for case studies as there was before? Should they be reviewed/edited to ensure quality (last time I accepted them on the basis of title/outline, I didn't scrutinise the final submission)? Are there any changes you'd like to see to the case studies?

 

I'd really appreciate your feedback and will then feed it into the proposal for the new edition. Please send feedback to me by October 24th

 

Thanks!

 

Jennifer

________________________________________________________________________________

Dr Jennifer Lees-Marshment www.lees-marshment.org
New book out - The Political Marketing Game (Palgrave Macmillan) http://www.palgrave.com/products/title.aspx?pid=281116

Political marketing resource coursebuilder site: www.political-marketing.org
President of the New Zealand Political Studies Association: http://nzpsa.wordpress.com/
Communications officer for the UK PSA political marketing group: https://sites.google.com/site/psapmg/home

University of Auckland, Department of Political Studies, Private Bag 92019, Auckland, New Zealand I Email j.lees-m...@auckland.ac.nz

[Bryce Wakefield]

Hi Jennifer,

Sorry I didn't get the opportunity to meet up in Auckland. If you redo the case studies, there are a lot of interesting edits regarding manifestos that need to be redone.

Bryce

---

From: political...@googlegroups.com [political...@googlegroups.com] on behalf of Jennifer Lees-Marshment [j.lees-m...@auckland.ac.nz]
Sent: Wednesday, October 12, 2011 5:16 PM
To: political...@googlegroups.com
Cc: Jennifer Lees-Marshment
Subject: Ideas for 2nd edition Political marketing textbook

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[kobby mensah]

Dear Jennifer,   In my opinion, i think sticking with the case studies will be fine, in order to keep to its tradition of being practical. i will also suggest that you maintain the discussion questions as it makes the book interactive. One low key addition, however, that is if only there is space, is to add a multiple choice questions segment after each case study, in addition to the discussion questions. this will help readers to quickly assess their retention of what they have just read.   Thanks for the consultation   my regards   kobby       Albert Kobby Mensah (MSc., MCIM) Doctoral Research Student Dept. of Journalism Studies   University of Sheffield   Minalloy House 18-22 Regent St. Sheffield S1 3NJ http://www.kobbymensah.com       --- On Wed, 10/12/11, Jennifer Lees-Marshment <j.lees-m...@auckland.ac.nz> wrote:

From: Jennifer Lees-Marshment <j.lees-m...@auckland.ac.nz> Subject: Ideas for 2nd edition Political marketing textbook

Thanks!

--

[Can DEMİRTAS]

Hi Jennifer,

I'm thinking about a subject that could be enter to the political marketing as in marketing orientation. We use Customer Relationship Management philosophy in marketing and why don't we use the "Voter Relationship Management"  "VRM" in political marketing. This is the first step to understand the voters. ı think this would be a seperate title in the book but ıt is just an opinion, and thank you for all your articles, they help us to learn how to understand political marketing.

 

Best Regards,

From Turkey

[Roy Langmaid]

Hi Jen

I don't have the first edition to hand right now, but if its missing or out of date the topic of alienation between voters and the political body is growing in importance. We have Miliband claiming to be an 'outsider' - meaning that he's just an ordinary Joe like me – while he grew up in a political family, has never had a job outside politics and lives in the second most wealthy postal district in the country. People just laugh: even the media, no ordinary Joe's themselves, noticed.

Look at the origins of our cabinet, Eton scholars, public school educated almost to a man, see my post on the Bullingdon Club, its alright for them to smash up restaurants but if ordinary Joe's do it, its 6 months to 4 years in prison. One rule for the rich another for the poor. Who is going to trust these people? No one wanted the riots, well almost no one, but the harsh treatment meted out to participants will have resounding repercussions for a long while.

There will be increasing cynicism and attacks on the system in my view, they are already taking shape in the wings, the protesters in Wall Street have given rise to copycats here in the City.

If politicians do not engage fully with the real electorate (not just lobbyists, vested interests and insiders) they will be overthrown at some point – or the marginalisation will continue (more likely) until no-one with any outstanding merit will enter politics.

Roy

103 Constantine Road

London

NW3 2LR

T: +44 (0) 207 284 0774

M: 07770 915240

------------------------------------

The Home of Breakthrough Psychology at

http://www.langmaidpractice.com

From: Jennifer Lees-Marshment <j.lees-m...@auckland.ac.nz>
Reply-To: "political...@googlegroups.com" <political...@googlegroups.com>
Date: Wed, 12 Oct 2011 16:16:50 -0500
To: "political...@googlegroups.com" <political...@googlegroups.com>
Cc: Jennifer Lees-Marshment <j.lees-m...@auckland.ac.nz>
Subject: Ideas for 2nd edition Political marketing textbook

--

[Chandra Sekhar]

Dear Madam,

 

I have a chance to look at content page only, as this book is not available at my place. 

 

I would suggest few new Chapters to be included. They are:

 

1. Political Marketing Research
2. Voter's Voting Behavior 
3. Voter Segmentation, Voter Targeting, Differentiation and Positioning
4. Social Responsibility and Political Ethics

 

 

Add new topics to Existing Chapter:

 

In the 3^rd Chapter: Political Marketing Strategy

·        Voter-Oriented Marketing

·        Competitor Analysis

·        Competitive Strategies.

Madam with my understanding I have mentioned few Chapters and topics need to covered. 

Please correct if I am wrong.

Thanking You

Chandrasekhar

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Thanks & Regards
B.V.N.G.ChandraSekhar
Chairman
Bharat Research and Development Trust
(Working for Eradication of Child Labour System Help Us.
9492426998
Take up one idea. Make that one idea your life -
think of it, dream of it, live on idea.
Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone.
This is the way to success . ----Swami Vivekananda

[Jennifer L-M]

Thanks everyone for the great feedback; it is helping me to think more
creatively and outside the box, so keep the messages coming!
Jennifer

[Alan Rosenblatt]

Before inventing new names for things, note that the phrase "Constituent Relations Management" (Also CRM) is in widespread use among practitioners. 

Alan Rosenblatt

703.282.7157

@drdigipol

Sent from my iPhone

--

[Alan Rosenblatt]

I would echo including voter targeting. nano-targeting in online ads, social media, email marketing and TV/cable/Hulu ads has already won several elections (incl Harry Reid 2010). 

I also think social advocacy and social political marketing is an essential chapter. 

Alan Rosenblatt

703.282.7157

@drdigipol

Sent from my iPhone

[Edward Elder]

Dear Jennifer

Obviously I can’t say too much about the book, I think I have only
read about two or three chapters. But from giving it a quick look over
today, I can’t really suggest anything to update it other than the
obvious (newer case examples if they apply and that sort of thing).
Other than that, and what has already been suggested, I can’t really
suggest much, it seems to fit the purpose it’s meant for (text book
style with linear structure, summary boxes, and discussion points
etc). Sorry I couldn’t be of anymore help, if I think of anything I
will send it through.

Cheers
Edward

[Jennifer L-M]

Dear Alan
Thanks a lot for these good ideas; I'll include these as much as PM
research has dealt with them...we've got literature on voter
targeting, e-marketing and online marketing, but I'm not sure I'm
aware of much on social advocacy and social political marketing,
though it depends on what you mean by those terms. There's new work on
marketing and interest groups/lobbying by Harris and co, and Emilie
Foster et al in Canada if that's what you mean; or if you mean social
marketing as in stop smoking type campaigns then I'm unsure about
whether to include that because it is dealt with by social marketing
texts... If you mean something else then do please elaborate if you
have time

I should say - in response to all suggestions for topics, not just
this email in particular - that the thing with a textbook as opposed
to monograph is it has to reflect what has already been published in
the field - and the political marketing field, not just generic
communications - i.e. it has to have a marketing element to it, and
have been applied to politics. So whilst there are a lot of areas of
business marketing not covered if there's no proper research done on
it I'm less inclined to include it, as all I could do is take the
business basic concept and adapt it quickly to politics for the
textbook, and I don't think that's the way to do it - I think with a
textbook it is best to reflect what the PM field has properly
researched and had pass peer review.

So when people suggest topics if you're aware of publications or
publicly available papers on this area do let me know that too. I
will, as with the first edition, do a formal literature search using
the usual databases, but it always helps if people point you in the
right direction.

Jennifer

On Oct 17, 10:19 am, Alan Rosenblatt <alanrosenbl...@gmail.com> wrote:
> I would echo including voter targeting. nano-targeting in online ads, social media, email marketing and TV/cable/Hulu ads has already won several elections (incl Harry Reid 2010).
>
> I also think social advocacy and social political marketing is an essential chapter.
>
> Alan Rosenblatt
> 703.282.7157
> @drdigipol
> Sent from my iPhone
>

> On Oct 13, 2011, at 1:41 PM, Chandra Sekhar <sekhar...@gmail.com> wrote:
>
>
>
> > Dear Madam,
>
> > I have a chance to look at content page only, as this book is not available at my place.
>
> > I would suggest few new Chapters to be included. They are:
>
> > Political Marketing Research
> > Voter's Voting Behavior
> > Voter Segmentation, Voter Targeting, Differentiation and Positioning
> > Social Responsibility and Political Ethics
>
> > Add new topics to Existing Chapter:
>
> > In the 3rd Chapter: Political Marketing Strategy
>
> > ·        Voter-Oriented Marketing
>
> > ·        Competitor Analysis
>
> > ·        Competitive Strategies.
>
> > Madam with my understanding I have mentioned few Chapters and topics need to covered.
>
> > Please correct if I am wrong.
>
> > Thanking You
>
> > Chandrasekhar
>

> > On Thu, Oct 13, 2011 at 2:46 AM, Jennifer Lees-Marshment <j.lees-marshm...@auckland.ac.nz> wrote:
> > Dear all
>
> > Routledge have asked me to put together a proposal for a new edition of Political marketing: principles and applications and so I wanted to solicit ideas for what should be changed/added as I prepare the new proposal. I've already asked a few colleagues but it makes sense to ask the political marketing group!
>
> > So, if you have any suggestions for what the new edition should do, please let me know. For example:
>
> > - what new content/literature/topics need covering in the new edition?
> > - how should the chapter order/topics change?
> > - what, if any, pedagogical features would you like to see included? (e.g. review questions, lists of key terms, diagrams, boxed case studies/biographies, illustrations, etc.)
> > - is there any material included in the 1st edition that you feel is surplus to requirements now and could be lost for the 2nd one?
> > - is there anything in the 1st edition you think must definately be retained (either content or features such as the discussion questions)?
> > - should there be a call for case studies as there was before? Should they be reviewed/edited to ensure quality (last time I accepted them on the basis of title/outline, I didn't scrutinise the final submission)? Are there any changes you'd like to see to the case studies?
>
> > I'd really appreciate your feedback and will then feed it into the proposal for the new edition. Please send feedback to me by October 24th
>
> > Thanks!
>
> > Jennifer
> > ___________________________________________________________________________­_____
>

> > Dr Jennifer Lees-Marshmentwww.lees-marshment.org
> > New book out - The Political Marketing Game (Palgrave Macmillan)http://www.palgrave.com/products/title.aspx?pid=281116

>
> > Political marketing resource coursebuilder site:www.political-marketing.org
> > President of the New Zealand Political Studies Association:http://nzpsa.wordpress.com/
> > Communications officer for the UK PSA political marketing group:https://sites.google.com/site/psapmg/home
>

> > University of Auckland, Department of Political Studies, Private Bag 92019, Auckland, New Zealand I Email j.lees-marshm...@auckland.ac.nz

>
> > --
> > You received this message because you are subscribed to the Google Groups "Political Marketing" group.
> > To post to this group, send an email to political...@googlegroups.com.
> > To unsubscribe from this group, send email to political-marke...@googlegroups.com.

> > For more options, visit this group athttp://groups.google.com/group/political-marketing?hl=en-GB.

>
> > --
> > Thanks & Regards
> > B.V.N.G.ChandraSekhar
> > Chairman
> > Bharat Research and Development Trust
> > (Working for Eradication of Child Labour System Help Us.
> > 9492426998
> > Take up one idea. Make that one idea your life -
> > think of it, dream of it, live on idea.
> > Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone.
> > This is the way to success . ----Swami Vivekananda
> > --
> > You received this message because you are subscribed to the Google Groups "Political Marketing" group.
> > To post to this group, send an email to political...@googlegroups.com.
> > To unsubscribe from this group, send email to political-marke...@googlegroups.com.

> > For more options, visit this group athttp://groups.google.com/group/political-marketing?hl=en-GB.- Hide quoted text -
>
> - Show quoted text -

[Jennifer Lees-Marshment]

Thanks - that’s a very interesting idea, to include consideration of those countries not familiar with markets generally. There could be a case study about this.

 

best wishes, Jennifer
______________________________________________________________________

Dr Jennifer Lees-Marshment www.lees-marshment.org

New book out - The Political Marketing Game (Palgrave Macmillan) http://www.palgrave.com/products/title.aspx?pid=281116

Political marketing resource coursebuilder site: www.political-marketing.org

President of the New Zealand Political Studies Association: http://nzpsa.wordpress.com/

Communications officer for the UK PSA political marketing group: https://sites.google.com/site/psapmg/home

 

University of Auckland, Department of Political Studies, Private Bag 92019, Auckland, New Zealand I Email j.lees-m...@auckland.ac.nz

 

From: Professor Jakeli [mailto:k.ja...@rocketmail.com]
Sent: Tuesday, 18 October 2011 9:56 a.m.
To: political...@googlegroups.com; Jennifer Lees-Marshment
Cc: KOBBY KOBBY; TEA ANGEL ANGEL; Political Marketing
Subject: Re: Ideas for 2nd edition Political marketing textbook

 

Dear Jennifer, I’m glad to hear that you soon make second edition of your famous book. Really this is very promising factor for Political Marketing deployment around the world. Having researched political markets of my region, ex-soviet empire, having remembered all interesting facts happened in political leadership and factors affecting politics I decided that some political markets lack marketing knowledge at all. That’s why I suggest you to introduce in your book one chapter about “Transformational Political Markets with low market culture and marketing knowledge”. This will be beneficial to explain some events in political marketing of countries with little free market experience and expectations. Beside this soon, dear Jennifer, me and Miss Tea Tshumburidze will send you, our invention - new matrix of marketing success for political brands. We think that appearance of this Matrix on the Olympia of political marketing thinking will be very interesting for both, theoretical and practical reasons to explain success or failure on the political markets. May be our New Matrix of Brand Success will find its new attractiveness in your great book and be taken into consideration in high level of political marketing researchers and political thinkers. Best regards Kakhaber Djakeli --- On Mon, 10/17/11, Jennifer L-M <j.lees-m...@auckland.ac.nz> wrote:

> > To unsubscribe from this group, send email to political-marketing+unsub...@googlegroups.com.

> > For more options, visit this group athttp://groups.google.com/group/political-marketing?hl=en-GB. > > > -- > > Thanks & Regards > > B.V.N.G.ChandraSekhar > > Chairman > > Bharat Research and Development Trust > > (Working for Eradication of Child Labour System Help Us. > > 9492426998 > > Take up one idea. Make that one idea your life - > > think of it, dream of it, live on idea. > > Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. > > This is the way to success . ----Swami Vivekananda > > -- > > You received this message because you are subscribed to the Google Groups "Political Marketing" group. > > To post to this group, send an email to political...@googlegroups.com.

> > To unsubscribe from this group, send email to political-marketing+unsub...@googlegroups.com.

> > For more options, visit this group athttp://groups.google.com/group/political-marketing?hl=en-GB.- Hide quoted text - > > - Show quoted text -

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[Professor Jakeli]

Thanks that you agree Mr. Sapronov. We know that even good idea  should have good ground. That’s why I think to suggest to dear Jennifer much deepest view into Post Soviet political markets, even china and Russia, Baltic States and Kazakhstan should be understood as areas with low knowledge, and with low traditions of market economy. We know that even Nobel Price owner Josef Stiglitz criticized world bank,s economic policy towards Russian federation in his famous book, having claiming that Russian reforms brought gangsters into Russian  Politics and Russian Parties and government structures. Yes really post soviet countries should be take in different consideration in this book. Even small Georgia with its political leaders, much supporting destruction of Soviet Union, is interesting as case of political battles without classical marketing at all. As I know, marketing was forbidden in universities of Soviet Union. When I,m thinking about mistakes of post soviet leaders of 90-s, I,m ashamed, hence they are like children in compression of leaders of 2000, because post soviet leaders of 2000, already smell needs of market and they already know commerce and marketing… The example of Saakashvili, President of Georgia is the example of well educated smart guy, spending his time in the USA, having studied the INTEGRATED MARKETING COMMUNICATIONS, much better than all other subjects. IF dear Jennifer will start new scientific project about degree of knowledge of Marketing in Political leadership of Post Soviet Countries, I will be happy to participate in this interesting study.   Best Regards Kakhaber Djakeli Fulbright & DAAD Scholar Professor of Marketing At International Black Sea University www.hemile.org

--- On Mon, 10/17/11, Jennifer Lees-Marshment <j.lees-m...@auckland.ac.nz> wrote:

Dr Jennifer Lees-Marshment www.lees-marshment.org

To unsubscribe from this group, send email to political-marke...@googlegroups.com.

[Professor Jakeli]

Dear Jennifer,

I’m glad to hear that you soon make second edition of your famous book. Really this is very promising factor for Political Marketing deployment around the world.

Having researched political markets of my region, ex-soviet empire, having remembered all interesting facts happened in political leadership and factors affecting politics I decided that some political markets lack marketing knowledge at all.

That’s why I suggest you to introduce in your book one chapter about “Transformational Political Markets with low market culture and marketing knowledge”.

This will be beneficial to explain some events in political marketing of countries with little free market experience and expectations.

Beside this soon, dear Jennifer, me and Miss Tea Tshumburidze will send you, our invention - new matrix of marketing success for political brands. We think that appearance of this Matrix on the Olympia of political marketing thinking will be very interesting for both, theoretical and practical reasons to explain success or failure on the political markets. May be our New Matrix of Brand Success will find its new attractiveness in your great book and be taken into consideration in high level of political marketing researchers and political thinkers.

Best regards Kakhaber Djakeli

--- On Mon, 10/17/11, Jennifer L-M <j.lees-m...@auckland.ac.nz> wrote:

From: Jennifer L-M <j.lees-m...@auckland.ac.nz> Subject: Re: Ideas for 2nd edition Political marketing textbook To: "Political Marketing" <political...@googlegroups.com> Date: Monday, October 17, 2011, 3:25 AM

> > To unsubscribe from this group, send email to political-marketing+unsub...@googlegroups.com.

> > For more options, visit this group athttp://groups.google.com/group/political-marketing?hl=en-GB. > > > -- > > Thanks & Regards > > B.V.N.G.ChandraSekhar > > Chairman > > Bharat Research and Development Trust > > (Working for Eradication of Child Labour System Help Us. > > 9492426998 > > Take up one idea. Make that one idea your life - > > think of it, dream of it, live on idea. > > Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. > > This is the way to success . ----Swami Vivekananda > > -- > > You received this message because you are subscribed to the Google Groups "Political Marketing" group. > > To post to this group, send an email to political...@googlegroups.com.

> > To unsubscribe from this group, send email to political-marketing+unsub...@googlegroups.com.

> > For more options, visit this group athttp://groups.google.com/group/political-marketing?hl=en-GB.- Hide quoted text - > > - Show quoted text -

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[Николай Сапронов]

Dear Jennifer,

I have a similar idea to include case studies of different market types including those ones presented by Russia and probably some other countries of CIS.

My research shows that it is not that correct to oppose (but rather to compare) political marketing concept presented in western democracies with institutionalized political rivalry to political systems with different types of political competition and struggle. All we know that there are different market types from free market to oligopoly and monopoly which are also market types. It would be very interesting to show political marketing relevance to markets that differ not only by the type of political systems but with the type of political competition.

 

Sincerely,

Nikolay Sapronov

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[Gordica Karanfilovska]

Dear Jennifer,

 

I have seen an email in which you share your tendency for structuring the new textbook. Many ideas came  from the group and I am sure that will be a great challenge for you in which direction to lead the focus of the textbook.

I would like to suggest a topic on Leadership that is researched mostly in the field of management  and of course from other sciences. I am not sure that has been linked with Political Marketing field , yet. If someone from the group knows, please inform all of us.

 

From my point of view some of the themes that can be linked and in the same time to be relevant for PM could be:

• Comparison between Evolving theories of Leadership and the party behaviour(eg. POP, SOP, MOP)
  
• Political Leadership style and Political marketing in political parties
• Building transformational leaders – investing in political marketing
• Role of political marketing in leading teams
• New challenge: Developing political Leadership diversity using PM theoretical framework
• etc...

If the field of political marketing can embrace the discipline of Leadership I believe that it will give a new understanding on this complex phenomena and offer a new values in the connection between these too. 

I wish you a highly creative and productive period for positive development of the work for the textbook.

Best wishes,

Gordica Karanfilovska

(p.s. If someone from the group want to give a comment on this idea it will be really valuable for me.)

Gordica