October 2011 Political marketing group newsletter
Jennifer Lees-Marshment
Attached is the October 2011 political marketing group newsletter which contains several reports and features as well as two calls for papers for conferences on political marketing in 2012, including the PMG's own conference in May. There are also 5 books included as after completing a search on amazon one day I found a few I had not been aware of previously. Our field is growing!
best wishes
Jennifer
CONTENTS
P2 Chairs note
Reports and Trends in political marketing
P3 Why Political Parties Should Brand by Kobby Mensah University of Sheffield
P4 Political Marketing Activities through New Media in Georgia Professor Dr. Kakhaber Djakeli and Tea Tshumburidze
Features
P12 Building and using the political marketing resource website: www.political-marketing.org
Call for papers/involvement
P18 Participatory Politics? Relationships, Partnerships and Co-Creation in Politics: the Gap between Theory and Practice, Political marketing group conference, 10-11 May 2012; deadline for papers January 15 2012 http://politicalmarketing2012.wordpress.com/
P19 Political Marketing and Consultancy in an Age of Global Crises, The British Library conference centre, London, Monday 11th June 2012; Deadline for papers 1 December 2011
New Books in political marketing
P20 Marketing Strategies of Nigerian Political Parties: A Comparative Analysis By Rowland Enwuzuruike Worlu
P21 Political Marketing in India By Arun Kumar
P21 Use of Political Marketing in Reinventing The Conservatives by Pavel Heczko
P22 The Marketing of Political Parties: Differences in the Perception of Marketing Techniques by Marco Gutekunst
P 23 Branding the Candidate: Marketing Strategies to Win Your Vote by Lisa Spiller and Jeff Bergner
The PMG Committee
P24 The committee
Next newsletter deadline for submission: March 15
________________________________________________________________________________
Dr Jennifer Lees-Marshment www.lees-marshment.org
New book out - The Political Marketing Game (Palgrave Macmillan) http://www.palgrave.com/products/title.aspx?pid=281116
Political marketing resource coursebuilder site: www.political-marketing.org
President of the New Zealand Political Studies Association: http://nzpsa.wordpress.com/
Communications officer for the UK PSA political marketing group: https://sites.google.com/site/psapmg/home
University of Auckland, Department of Political Studies, Private Bag 92019, Auckland, New Zealand I Email j.lees-m...@auckland.ac.nz
________________________________________