Call for chapter proposals for Political marketing in the US
Jennifer Lees-Marshment
Edited by Jennifer Lees-Marshment, Brian M Conley and Kenneth M Cosgrove
Contracted by Routledge USA
Call for chapter outlines by 1 April 2012
A new book on political marketing in the US has been contracted by Routledge. Positive comments from readers of the book proposal noted the importance of such a book: ‘the topic is of considerable interest and the available literature is thin;’ ‘the clear and realistic potential to produce an all-encompassing and up-to-date study of political marketing in the US.’ They also noted a key strength was having a uniform set of guidelines for each chapter and suggesting generic theories relevant to elections in general, not just the previous presidential election. It has ‘strong potential of interest within the scholarly community.’ It also became clear how there is very much the need for a book solely dedicated to political marketing – as opposed to campaigning – in the US.
Readers of the proposal also made suggestions for improvement. They noticed the need for chapters to be up to date – i.e. not just a rehash of previously published work. Authors therefore need to reflect on recent events and changes such as the forthcoming 2012 presidential election, 2010 mid terms, the Tea Party, the extent to which the Howard Dean / Barack Obama campaign model has developed since 2004/8. The readers also suggested that all chapters need to be more logically structured and repetition of topics avoided; that there needs to be more engagement with US political science literature and there needs to be a chapter on US political advertising.
The editors are therefore putting out a new call for proposed chapters, asking prospective authors for a more detailed outline and suggestions as to how they will ensure the material is more up to date (without making it just about one election), before officially contracting them. When reviewing the outlines we will consider the overall structure of the book as well as the quality of the individual chapter proposal. We will also advise authors about relevant political marketing literature that needs to be consulted as well as any pertinent non-marketing literature in US political science.
We ask for chapter outlines to be submitted by 1 April 2012. Other key deadlines are:
Authors submit first draft of chapter - 1 February 2013
Authors submit final draft - May 2013
Attached are further details about the book and suggested chapter topics authors might like to submit a chapter outline for, though you are free to suggest additional topics. This is a really exciting opportunity to contribute towards a potentially ground breaking book that will have a strong market both in the US and worldwide.
best wishes, Jennifer
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Dr Jennifer Lees-Marshment www.lees-marshment.org
New book The Routledge Handbook of Political Marketing www.routledge.com/books/details/9780415579933
Political marketing resource coursebuilder site: www.political-marketing.org
President of the New Zealand Political Studies Association: http://nzpsa.wordpress.com/
Communications officer for the UK PSA political marketing group: https://sites.google.com/site/psapmg/home
University of Auckland Department of Political Studies Private Bag 92019 Auckland New Zealand Email j.lees-m...@auckland.ac.nz