PMG newsletter
Jennifer Lees-Marshment
Please find attached the first PMG newsletter of 2012 in pdf and word format.
Deadline for the next newsletter is June 15th. I welcome items on political marketing including calls for papers, publication opportunities, reports from events, information on new books published, book reviews and reports on completed research theses.
I also welcome short commentaries on political marketing in practice and theory. Just one paragraph will do; maximum is 3 pages; they should be written in an informal style i.e. not academic journal format. Observations of political marketing in other countries as well as your own are welcome (indeed, the perspectives of a visitor are often very interesting), of any keynotes/seminars delivered/fullbright visits; and I encourage the new country coordinators to write a brief view on the state of political marketing in their country.
Below are the contents for March 2012
Chairs note
Reports and Trends in political marketing
The Presidential Election of Egypt: anticipatory comments by Dr.Niveen Ezzat Cairo University
But I don’t care about politics! What can we learn about voters from consumer behaviour theory: initial ideas by Tiffany Winchester Deakin Graduate School of Business, Deakin University, Australia
New website
New website for PMP Canada
Calls for papers, chapter proposals etc
Call for chapter outlines for Political marketing in the United States Edited by Jennifer Lees-Marshment, Brian M Conley and Kenneth M Cosgrove and contracted by Routledge USA by 1 April 2012
Call for papers for political marketing sections at international conferences in the US and Australia from Paul Baines
Position announcement in political management
GWU faculty position announcement
Research student theses in political marketing
An Analysis of Barack Obama's Media Campaign Strategies for the 2008 Presidential Election: An American Approach to Political Communication by Mitra Naeimi
New Books in political marketing
Sigge Winther Nielsen (Ed.) (2011): Political Marketing - Persons, Parties and Praxis, Copenhagen: Karnov Group.
Jennifer Lees-Marshment, (ed) (2012) The Routledge Handbook of Political Marketing, Routledge
Alex Marland (ed) et al (2012) Political marketing in Canada UBC Press
Book reviews
Alex Bentley, Mark Earls and Michael O’Brien (2011) I’ll Have What She’s Having: Mapping social behaviour, Cambridge, MA: MIT Press, pp. 146, $22.95/£15.95 reviewed by Darren Lilleker
The PMG Committee
The committee
Next newsletter deadlines and submission – June 15 2012
best wishes, Jennifer
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Dr Jennifer Lees-Marshment www.lees-marshment.org
New books Political marketing in Canada and The Routledge Handbook of Political Marketing
Political marketing resource site
President of the New Zealand Political Studies Association
Communications officer for the UK PSA political marketing group
University of Auckland Department of Political Studies Private Bag 92019 Auckland New Zealand Email j.lees-m...@auckland.ac.nz
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