Hi Brian. I think right you can't do it with SimpleForm's input but you can do it with Rails's select. Check out this sample:
<%= simple_form_for(@user) do |f| %>
<%= f.input :group_id, :collection => [1,2,3] do %>
<%= f.select :group_id, [1,2,3].map { |i| [i, i, {:"data-created_at" => Time.now }] }%>
<% end %>
<%= f.button :submit %>
<% end %>
So as you can see you can pass a hash as a third element of array.