Well I hope this gets things going a bit!
paul.f...@googlemail.com
10-year temperature high of about 28 degrees (!!) and maybe the sun has
got to me but I figured we need some spark to get the conversations
going again.
So, I pose this question to you...Pinko Marketing - is it a method or a
tool?
Is Pinko Marketing a whole different marketing mindset to traditional
methods or is it simply a bunch of cool tools used by traditional
marketers to "get in" with the yoof of today?
I know what my opinion is and I won't reveal it until I decide whether
I am going to look like a fool or a Pinko Pro!!!
But, I hope this will spark some conversations...after all Pinko is
Latvian for conversation...well...sort of...ok, not really...it's
Polish...sorry!
Tara Hunt
T.
tara 'miss rogue' hunt
www.horsepigcow.com
paul.f...@googlemail.com
before we get a good flock of answers in!
I'm a mind-set man...and to be honest it is the only way to be. The
forced integration of Pinko methods (or ideas) will ultimately fall
down around your ears if the people implementing it all don't believe
in them.
Tools are tools, usable by anyone, but only the people with the right
knowledge (or mindset) know how the combined use of all the tools will
produce the desired result.
It is like the "me-too" mentality of big brands trying to be cool by
putting blatant youtube ads (oop, sorry consumer-generated content!!)
online or creating a fake personality on myspace just to draw a crowd
(actually, that's quite a good idea!!).
Anyone else care to add to the debate...come on Pinko's...Comrade
Fabretti is trying to get you thinking, it can only generate more
ideas!!
/pd
are just that.. once defined "it become's."
But those who lead with the heart, speak with truth -- those are the
ones we need more around us. in these days of turbulance and distortion
it is every easy to prey on your consumers. eventually that will lead
to repution and attention lose.
"Seek not the begining becoming, but by "itself".. . When you seek
philosophy you seek first within yourself. Stop racing after every new
fad and focus on making conistent , emmiotnal connections with
consumers, If you stand for nothing, one becomes nothing. People
everywhere are wanting to embrace emotions, needing it. Humans are
powered by emtions, not be reason.
Rejigging structure , products and content will have short term
efforts. The value props are not within a company or a product. The
value props are within a community of committed people who are prepared
to wait and wait..until they get what they want..
Commodities, fads, brands, lovemarks .... are all dead IMHO..
This brings me to the next question, what is next ? where will the next
plateau of nirvana araise ?
Will it be "pinko" or something else ? I am not sure, but thats the
precise where I am here --to find out for myself :)-
Tara Hunt
"Stop racing after every new fad and focus on making consistent, emotional connections with [customers]."
That needs to be added to the wiki.
Pinko need not be an answer. In fact, nothing needs to be an answer. Pinko is a word I personally assigned to what I see already happening around us.
Chris just recently said, "We need to architect for collaboration" (not just participation as O'Reilly said)
It's true. Participation has happened and is growing outwards. Collaboration is emerging from the grassroots. Collaborative work. Collaborative development. Collaborative evangelism. Etc.
Collaboration comes from real places. Real connections. You can't be convinced to collaborate...you volunteer for it.
T.
paul.f...@googlemail.com
Tara Hunt wrote:
> Nice!
>
>
> Chris just recently said, "We need to architect for collaboration" (not just
> participation as O'Reilly said)
>
How true - you can't force someone to care. They have to want to do it,
which then lkeads me to question HOW do you convert those workforces
who are customer-facing on the minimum wage to care?
For me, TGI Fridays comes close. Staff represent the quirky nature of
its advertising and create the impression that they are levelling on
you. Staff have clearly been picked for their personality.
Maybe that is where the root of the success comes, once you have
decided to go Pinko? Staff who care and believe (just like the one-man
corner shop or grocer).
Chris is absolutely right about needing to build an architecture for
collaboration. If I have understood properly, I agree that we need to
build a framework around which we can gently steer our plans, whilst
not interfering with the natural evolution of the community.
/pd
minimum wage to care?"
You don't convert them. They convert themselves.
One needs to take the holistic approach akin to the farmer's. Go into
the field, tile the ground, fertilzer the soil, plant your seeds, water
the soil and tend to the young saplings. Dispassionately pull out the
weeds, passionately watch over the plants and then --and then only will
the plants bear fruits for you.
That is the way of tendering grass roots. With the understanding that
the one of the biggest grass roots, the bamboo plant, actually spends 3
yrs under the soil, and when it surfaces it just takes 9 months to
reach 6-9 ft tall !
It's when you make people feel like a million bucks, is when they
convert themselves :)-
Tara Hunt
Empower them.
Pay them decently, give them health benefits, give them training to further their careers, treat them like peers...even family, let them be human, let them speak for the company without controlling their words, reward them frequently, make them feel awesome about coming to work, hang with them, etc. etc.
T.
/pd
This is a failed paradigm !!
Even with the implementation of a blue ocean strategy, which fostered
the 'fair process' theory -- is not working. Let me explain, under the
blue ocean strategy, one of the tenent's of the strategy was that of a
'fair process' . This free process was built around three E Pillar's ,
i.e - Engagement, Explaination, Expectations clarity. Having said that,
taken together, these three criteria was supposed to lead to
'collective' wisdom for a 'fair process' . For a long time this was
belived to be hold true.
However, under current conditions, this type of marketing strategys
are failing and failing badly in my opinion !! Empowerment itself is
not working. You were pretty much impowered with your previous
employee. Yet, a dynamic shift took place, which resulted/is resulting
in convesations on pinko marketing -- correct ? :)-
Another typical example,was a recent O'Rielly incident. Which with
comments : "O'Reilly said the experience "has shaken my faith in the
collective intelligence of the blogosphere." [via :Scoble]
Blogosphere is empowered -correct ? But the validity of a collective
whole is now being questioned.
The now leads me to down the pathway on "architect for collaboration" -
Arcitected collaobration envoirnments would be a collective whole.
Which if then , in a primitive state, may look a winecamp, barcamp,
TorCamp kind a groups or for that matter of fact-- could be a pinko
group !! Now, keeping the thought umberalla opened here, I am caught
at the cross roads. Where even if the people are empowered, collobrate,
volunteer, evangelize and love a cause- does this make the collective
whole or collobrative envoirnement gain more wisdom and knowledge and
thus sustain innovative value prop's ?
Now, I digress back to the "'fair process' - where even if we create
the ultimate enovirnement, will this make social groups/ beings more
intelligent or more emtional ??
/pd
Are we in a position to say that we are not 'having a voice' ,rather in
a position in 'giving a voice' ?
Colin
RE: > Tools or method etc
One thing I would say is that you cannot force fit anything on people.
The beauty and power of Cluetrain was the impact of networks, to
facilitate what comes naturally to people.
So if you are
1) a startup/ VC/ developer, Pinko is about providing tools.
2) a marketer/ business owner/ retailer Pinko is about connecting your
employees to each other, and helping them listen/ converse to your
customers, who are already connected, by 1).