on pinko everything else

[Gina Cardazone]

inspired by Robin, Beth & Ranvir to de-lurk for a moment just to share. cluetrain isn't just marketing, or maybe mostly everything can be termed marketing if you take away all of the trappings of phony-corporate-advertising and just boil it down to communication.   i loved this post that translated the cluetrain manifesto, exchanging learning for marketing, customers for students, etc.:

http://pedersondesigns.com/2005/04/02/k12-education-learning-and-getting-on-the-cluetrain/

can't the same be done for everythign else? science is conversation. science consists of human beings, not collections of facts.  art is conversation. of course...

[bruce boston]

I did this once with Pricing.....

 

For a few years, I was the Economist for a small virtual world, There.com, and as much as possible, I would work with the community to make sure they had input into how things were priced.  It's not an easy thing, and yes, everyone wants things for cheaper, but there are so many business models availible to companies that really should sit down and walk through the pros and cons of a number of these models.

 

Many of the tenents of Cluetrain are just as valid, if not more, when it comes to pricing. 

 

14) Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.

25) Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.

27) By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay.

 

If people think Corporations need work on the marketing side, you should see how much work they need on the business model side.

 

I did what I could at There, and it didn't always fly internally, but when I did get it to work, it worked very well.

 

So, yes, I think there are a ton of topics that the basic principles of Pinko can be, and should be applied to.

 

-bruce 
 

[paul.f...@googlemail.com]

An equally valid point is to consider that the people who are your
customers CAN go somewhere else.

Talk to them like you are their equal and no matter who they are, they
become a buyer rather than you being a seller.