Pinko Marketing and other types of Marketing

[owyang....@gmail.com]

Tara and friends

I've been following this topic, and have checked out the wiki, and seen
related conversations.

I'm very curious about Pinko and it's ideology. How relationship does
Pinko Marketing have with say "relationship marketing" and/or
"Community Marketing"

Is this the same terms for similiar practice?

Or, are the practices different and the outcomes the same?

tell me more

Jeremiah Owyang
http://jeremiahthewebprophet.blogspot.com/

[Tara Hunt]

Hey Jeremiah,

Hmmmm...you would have to define relationship marketing or community marketing to me.

I've used Pinko to describe more of a state of being than anything. In fact, Chad Dickerson at Yahoo said at BarCampBangalore, "I guess I would be a Pinko Product Manager." I like that.

Pinko, to me anyway, describes an approach to things including:

1- inbound, rather than outbound messages
2- making tools available for a community, then getting out of the way
3- being part of the community, not a tourist
4- being 100% authentic
5- advocating FOR your community to your company rather than the other way around

among other things. Pinko isn't about measuring big stuff - big numbers, big dollars, etc. - it's about measuring success through how much you help people kick ass (see Kathy Sierra for that one). That's why the more I think about it, the more I think it is for bootstrapped businesses and 37 signal type business that is fine serving niche markets.

Maybe I'm wrong. How about the other Pinkos? What do you think?

Tara

--
tara 'miss rogue' hunt
www.horsepigcow.com

[Jeremiah Owyang]

I think we're talking very similiar language here.

When I think of comunity marketing, it's really being part of the community, and advocate for them

Yup, I've built resources for my industry (and they were agnostic and unbiased) and the community (another word for industry) loved me for it (and they blogged it)...this is the community side

As a result they've emailed me, we've developed real relatinoships (relationship marketing)

I think that I may achieve the same results as Pinko Marketing, although the terms maybe different --what are you thinking?

(lastly, when we gonna get coffee????)

[Tara Hunt]

Coffee anytime...although I'm so pinko I don't own a car and live in SF...;)

Community and relationship marketing sound like they are PM by your own name...and, really, Pinko is just what I like to call it. ;)

T.

[owyang....@gmail.com]

I'm most certain we believe in the same strategies and end goals, and
have the same focus for customers (or as you say, Todd, Ginger, and
Frank)

I believe 'relationship marketing' has been around for 20 yeras
(although I JUST turned 30, so I wouldn't know) and Community marketing
has been around for at least a few years.

I love meeting people on the same track and mindset! Pinko,
Relationship, Community ----Whatever! The point is, it's about the
folks that matter, the ones we serve.

I'll ping you up soon for coffee, maybe this Friday?

jeremia...@yahoo.com

-Jeremiah

[owyang....@gmail.com]

Tara, Thanks again for your guidance in this subject area. I've started
to define Community Marketing (as it's clearly not defined) at least
how I envision it.

It does have similiar ties to what pinko offers, and will likely
achieve the same events.

Lastly, I've been diving into this term since 2005, and was the first
to create a wikipedia entry on it.

Interesting how you, me, and others notice this change and trend.

Defining Community Marketing:
http://jeremiahthewebprophet.blogspot.com/2006/05/defining-community-marketing.html

Of course, Feedback welcome.