Hi Patrick,
Thanks for your questions.
You're absolutely correct that the PA lists are quiet but the project is definitely ongoing. It's unique in the cancer space and the lessons we are learning are incredibly valuable. Many of these revolve around the dynamics of running a volunteer social enterprise in the biotech space, in particular communications. The science behind PA is synthetic biology, which is moving ahead a rapid pace. Each day sees increased capability and lower cost. The challenge is in marketing and messaging to bring in sufficient membership to start doing work. I'm impatient but take heart that it's okay to grow organically. Cancer is not going away, the current drug development paradigm is not going to produce affordable cancer treatments any time soon, and PA has effectively a zero burn rate. It's just a matter of putting the right pieces together.
Personally, I think PA every day. Several times a month, I speak about PA to various groups. I am also involved in growing the synthetic biology community and DIYbio community. Last week, I was in DC for DIYbio meetings. This week, I am giving talks at Singularity University, IDEO and at the Open Science Summit. This promotion is done on a volunteer basis and is building a foundation for the project in various forms of media.
I've learned that it takes a while to build this base to a point where people a) understand what PA is about (it's complicated, touching on biology, advanced genetics, open source, and business dynamics); and b) are prepared to invest (not donate) $20 and whatever skills or other resources they choose (eg. web development work). There are many more things that we should be doing to be sure, but until people either step up and volunteer or we have enough capital raised to contract the work, the project moves slowly. Since the launch in August 2009, we've grown in fits and starts, but we have grown and will continue to grow.
We're beginning to make adjustments in preparation for the next push. There's a new team forming around web development and communications, this time better incorporation social media. This is crucial to the success of the project but I've had to be patient for it to organize, partly because all positions volunteer and partly because my own time is fully committed. We need other skills to grow and realize the potential of this project, which as you say, could be great. I hope that you choose to join and, ideally, help us grow, if only by telling a few friends. Kickstarter is a great suggestion, one that we're definitely open to.
Andrew Hessel
Founder, Pink Army Cooperative
Bioinformatics/Biotechnology Co-Chair, Singularity University
780.868.3169