Community Engagement and Distribution/Marketing Classes

[The Coordinator]

PIFVA/Scribe are presenting at Scribe two one-time only Distribution
and Community Engagement opportunities for you in January We hope to
provide lots of important information and answers to questions.

January 21 - Engagement and Non-Traditional Distribution Tactics with
Robert Wood from Working Films. 1-4pm
Robert West, co-founder and executive of Working Films, will present a
workshop focused on audience engagement strategies and new non-
traditional distribution tactics for social issue media. Content +
Intent = Impact: The focus will be on creating new partners and
pathways to reach audiences, turning them into impassioned viewers –
so when the lights come up they are ready to act. It’s about meeting
two goals for filmmakers: FANS IN SEATS and, if you are passionate
about the issue in your film, authentic and measurable CHANGE
http://www.workingfilms.org/article.php?id=36

January 29 - Think Outside the Box Office: Distribution & Marketing
Intensive with Jon Reiss
This special one-day (12:30-4:30 pm) intensive class will cover the
basics of film distribution and marketing in the current arena of
shifting platforms and markets. In PART ONE: Creating a Strategy for
Your Film, 9:30 am - 12, Jon Reiss will over how to create a
distribution strategy and marketing plan unique to your film; the
various available markets for your film’s release; and how to engage
your audience as early as possible.In PART TWO: A Redefinition of Film
Products, 12:30-4:30 pm, Reiss will cover: release options:
theatrical, festival and alternative; maximizing live events;
navigating the digital rights arena (VOD, streaming, aggregators/
distributors, peer to peer networks) and transmedia.
www.http://jonreiss.com

Check out the PIFVA calendar for details. www.pifva.org