[Pathway To Success] Issue No 10, 20th May 2012 - Get Paid for Clicks from Your Content

[Irena Whitfield]

Pathway To Success, Published since 2000
Volume 12, Issue No 10, 20th May 2012
Publisher Irena Whitfield
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iwhit...@thecassiopeia.com
Subscriber Count: 138,500+


One of the huge mistakes people make is that they try
to force an interest on themselves. You don’t choose
your passions; your passions choose you.
Jeff Bezos, Chairman and CEO of Amazon

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Editorial:

Happy publishing Sunday, my loyal Readers!

Today, I'd love to mention a couple of notes in response
to questions and requests I receive regarding making real
income.

Since I am a former very successful forex trader, I can only
recommend trading. Gold/silver this time. I can hear you say
that it is suitable for rich people, not beginners.

However, this is not true. You can start slowly, investing small
amounts you can spare. In fact, it's how it should be done
in any case. And grow slowly. I say slowly but it's not very
slow if you do it right. On the other hand, I've got to say
that it is not for everyone.

In the beginning, you need reliable information, you should gather
lots of knowledge, so start reading 'Absolute wealth' magazine
and you will see whether it is something you'd love to do.

Check it by clicking here:
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Plus as a valued subscriber, you can get a new toolbar of mine
by clicking here:
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Enjoy and stay tuned, your Pathway To Success is back in 14 days...


Sincerely,

Irena Whitfield
Your Publisher

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Publishing dates
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Next Issue is supposed on 3rd June 2012.

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Contents

  1. Today's Feature Article by Matt Carter
  2. Today's Tip On the Opportunity worth checking
  3. Today's Tip On Tool worth using
  4. Today's Special Tip


Today's Feature Article

How Sticky is Your Site?
Matt Carter

Something I’m focussing on a lot at the moment is making my
sites more ‘sticky’. By ‘sticky’ I mean creating content,
tools, games etc…that make my sites more interesting and
create a good user experience.

This does take more work, but I strongly believe it is well
worth the time and energy to do so, as it will help you get
more viral traffic as visitors will be more inclined to
share your site and it will also create good metrics to
show off to Google (more on this later).

Examples of Stickiness (is that a word?)

Every site will be different, so you need to ask yourself,
what could I add to my site that would make my site stick
out from all the other sites in the niche. Remember your
aim should be to have the best site in your niche, as this
will win out in the long term.

With that said, I have just had some great tools created
for one of my sites, that the visitor can play with and
once done can print the results, email them to a friend, or
save them! Pretty cool eh…and I hope this will get people
naturally linking to the site and also good old referral
traffic from social sites.

Quizzes

You don’t have to spend much on this stuff, in fact simple
quizzes can do the trick, like what you find over at Snack
Tools (thanks to Lisa P for that one) – can work great. The
key is to make your sites more interesting than just plain
text, as let’s be totally honest here, who really loves
reading a page full of just text? I personally don’t myself,
and enjoy a site much more, if I can interact or even just
watch a video combined with the text.

Tools

You could get any number of simple scripts created for very
little expense, such as a BMI calculator if you’re in the
weight loss niche, or anything that someone in the niche
would find helpful, and most likely bookmark your site to
come back to.

YouTube Videos

On that note, simply adding a YouTube video in your content
is one of the most basic forms of ‘stickiness’ you can do.
I like using YouTube on sites, because what will happen is
your video will get more views if it’s embedded on your
site, which will help it rank higher in YouTube itself.
Over time your YouTube channel will grow in authority, and
I think that’s not only a good extra traffic source, but a
nice signal to Google that you have a quality site, if you
have a quality channel linking to you.

Comparison Tables & Lists

Proper well done comparison tables are quite interesting
and can get people not only hanging around on the page, but
also linking to it. This can be comparing features of
multiple products and their prices, but just make sure the
information is accurate, don’t guess it. You could also
have a table with latest figures, for example a site on
precious metals could have a chart on latest spot prices.

You could also make lists of the best and worse products in
the niche and why you think this is the case. For example
in the “Online Webinars” niche there are quite a few
products, and the price range is massive. So you could
break it down and even do demos of yourself using the tools
to illustrate the features of each and then compare them.

White Papers

If you take the time to write a really informative PDF on a
topic in your niche, this can be a great tool, as people
will hang around to read it and also share it with people,
if the quality is good. You could even survey your traffic
over a period of time and find out what the most popular
questions people have, and then research and answer all of
these and create it into a report on your site, and tell
people what you did and these are the finding from your
research.

Blog with Active Comments

Having a real blog with active comments, by ‘real’ I mean
one where there is actually a readership/community like
this one, where people will stay around on the site and
participate.

Forum

Of course you can go the extra mile and consider adding a
forum onto your domain. I’m planning on doing this with my
ecommerce store eventually, once I gain more momentum with
it, as I believe a forum is a great way to get people to
stick around, and also share your domain with other people.
This has many added benefits if done well, such as adding
content to the domain.

Nice Design

I have mentioned this in a previous post, but make sure
your site looks nice and is easy to navigate, as if someone
gets a bad impression of your site as soon as they arrive,
you have to work uphill to try and convince them to stick
around for the great content. I don’t even bother read
content on sites that look really crappy.

Summary

In closing, I think focussing on making sites stickier is
very important aspect on online marketing, and again it
comes back to improving the user experience. If your
visitors hang around on your site, visit multiple pages on
the site and share it on the social networks, then you’re
in good shape, and Google LOVES to see this kind of
activity. This is when I think it’s a good idea to have
Google Analytics installed on your domain, as these sort of
metrics are awesome to show Google, as it proves to them
that you have a high quality site.

Google will see that not all traffic comes from search
engines, you get social media recommendations, people stay
on the site for a decent amount of time, you have a low
bounce rate, and lots of return visitors, what more could
Google want!

I would really love to hear what ‘sticky’ ideas you guys
know about, as the more ideas we share with each other the
better!!

********************************
Matt Carter and hisa blog: he writes about various topics
to do with Internet Marketing and strive to provide the
best free resource for people wanting to develop online
businesses. More about me...
http://mattsmarketingblog.com/about

********************************

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Today's Tool Tip

Looking for Products to Sell?
Join Affiliate Ranker!

What is Affiliate Ranker?
Affiliate Ranker is an affiliate program directory and
search engine.

At Affiliate Ranker we always strive to present you with
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you with the best affiliate program for any need possible.

We mainly collect the programs in three ways:

*    By searching the web ourselves - looking for what
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All submitted programs are carefully reviewed and, upon
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thereby giving you: Handpicked, ranked affiliate programs!

While our affiliate program directory and search engine are
your main tools, we are constantly adding resources for
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Unbiased affiliate listings

All programs listed in our directory are treated equal.
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The directory and search engine are regularly being looked
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Learn more by clicking here:
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Today's Special Tip

Get Paid for Clicks from Your Content
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************************
Think P.I.G. – that’s my motto. P stands for Persistence,
I stands for Integrity, and G stands for Guts. These are
the ingredients for a successful business and a successful life.
Linda Chandler

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