[Pathway To Success] Issue No 5, 11th March 2012 - 4 Marketing Strategies...

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Irena Whitfield

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Mar 11, 2012, 9:55:12 AM3/11/12
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Pathway To Success, Published since 2000
Volume 12, Issue No 5, 11th March 2012
Publisher Irena Whitfield
Subscriber Count: 138,500+


When you reach an obstacle, turn it into an opportunity. 
You have the choice. You can overcome and be a winner, or 
you can allow it to overcome you and be a loser. The choice 
is yours and yours alone. Refuse to throw in the towel. 
Go that extra mile that failures refuse to travel. 
It is far better to be exhausted from success than 
to be rested from failure.
Mary Kay Ash, founder of Mary Kay Cosmetics


With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have
your business and profits grow, you should read, apply and follow
the information you receive.

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** 1st March: Subscriber Corner:
   Subscriber Article: Passion:  A Key to Your Business Success
   by Donna Price
   Guest Article: Article Writing Tips to Explode Your Affiliate 
   Earnings by Michael Lee

** Read my articles here:

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Editorial:

Happy publishing Sunday, my precious Readers!

Today I'm bringing you really hot tips for boosting
your business. I'm so excited about it!

Do you like being scammed? I know you hate it the same as I do,
as anyone does. However, Your Account is at RISK!

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Click here:


Plus as a valued subscriber, you can get a new toolbar of mine
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Enjoy and stay tuned, your Pathway To Success is back in 14 days...


Sincerely,

Irena Whitfield
Your Publisher

P.S.: You can find answers to the basic questions related
to Pathway, incl organizational items, article and ad
guidelines and submissions, communication with me,...:

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Subscribers Only: 1+1 ! Buy 1 item and get 1 of your own
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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 25th March 2012.

***************************
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Contents

  1. Today's Feature Article by Buniei Ahn
  2. Today's Tip On the Opportunity worth checking
  3. Today's Tip On Tool worth using
  4. Today's Special Tip


Today's Feature Article

Affiliate Marketing Tools
Buniei Ahn

As the range of goods and online services offered via the
Internet has grown at an incredible rate over the last few
years, therefore so has the competition. Web site visitors need
to have a very good reason for clicking on a link or banner. 

How to choose the right banners for affiliate marketing tools

In most affiliate programs, you are offered a wide variety of
banners to place on your site but very few of them will be
effective. If you can attain a clickthrough rate of 2%, then you
are doing very well. It has been our experience, and this is
generally speaking, that graphically rich banners do not perform
as successfully as their simpler counterparts. The main reason
for this is download time. If a banner is the last thing to load
on your page and the banner ad is excessively byte "heavy", by
the time it has loaded your visitor may already have scrolled
down the page - missing it entirely. Heavy banner ads can also
slow down the loading of your pages, or critical elements of
your page and you can lose your visitors altogether! A
graphically rich banner can also confuse the actual message -
the artwork and marketing blurb can be imbalanced. For these
reasons, we suggest that banners you implement be no more that
15kb wherever possible.

Banners that have "extreme" animation, such as rapid flashing,
are also something to consider very carefully. While these do
achieve high clickthrough rates, they are also highly annoying.
If you do decide to implement this form of banner advertising,
use it very sparingly.

When selecting any form of graphical advertising, try and keep
the theme of your site in mind - while graphical ads are meant
to stand out and catch a visitors eye, it shouldn't be to the
point that everything else on the page is totally ignored.
Wherever possible, ensure that all banner ads uses a link that
opens in a new window. That way, if a visitor does choose to
visit one of your advertisers it is easy for them to return to
your page and review what they actually came to your site for! 

Pop ups and pop unders Many companies, but mostly agencies
representing a number of advertisers, now give their affiliates
the options of using pop up and pop under ads. Our opinion - pop
ups are evil. They annoy visitors and are usually closed before
they even have a chance to load. Go for pop-unders and
preferably those that only display once per visit. 

Using Text Link Ads. One of the most successful forms of
advertising are text link ads. They are bandwidth friendly,
don't take up a lot of space and can be easily implemented into
most page layouts. Good text links ads don't just scream "buy
me!", they also offer some information as to why your web site
visitor should investigate the offer. A company should also
supply you with very short text links which only state the
product or company name. The reason for this is so that you can
implement the links directly into the content of related
articles and reviews. 

Articles and product/service reviews Now, this is where a bit of
hard work comes in. Your regular site visitors will view you as
an authority on particular subjects, so why not write a review
on a product or service you are advertising? This also supplies
excellent content for search engine spiders to latch onto. We
have attracted many visitors to our site using what I call
"adarticles". 

But there's a catch...... If you are going to use the adarticle
concept to promote products, you need to believe in what you
write. Research the product and company well. Contact the
company and let them know what you are doing and ask for further
resources and assistance. Once you have created the review, send
them the link - you may be suprised at the response you get. 

 The information that you supply to your web site visitors will
help them formulate a decision, so be honest in your sales copy.
If you are successful in this promotion strategy, over time your
reviews won't be seen as hype and bluster, but as a reliable
source of information - everybody wins! 

Email advertising as an affiliate marketing tool Direct
promotion via email has boomed over recent years, but has
brought with it mountains of spam. If you intend on using email
as a method of advertising products and services, ensure you
stand behind the products you're promoting and make yourself
available to answer any questions. 

An effective promotion technique we have found is to combine
email with the adarticle strategy. In our ezine we occasionally
put a summary of a product or service, just enough information
to stir the curiosity of our readers. The summary then contains
a link to the adarticle on our site. The benefit of this is not
only that you have a good opportunity to promote the product or
service, but while visitors are on your site they may also look
at other sections. The advertiser benefits through having highly
targeted potential clients visit their site. 

********************************
Buniei Ahn, The Home Biz Guy can help you launch your very 
own money making website today that's 100% ready to take orders 
and pull in massive profits for you right now ... guaranteed! 

********************************

Today's Tip On the Opportunity Worth Checking

SOCIAL MEDIA CHECKLIST Released!
Get it Free!

The other day I received a special invitation from Warren 
Whitlock, my long-term business partner to get access to his 
new masterpiece, a new training product, called 
SOCIAL MEDIA CHECKLIST.

As a subscriber, you can get your copy as his gift.

This is the foundation for social media success that I want 
to share it with you.

Your checklist is FREE. You can get an instant log in here:

Inside you'll find the checklist he uses with his celebrity 
authors and corporate clients. The same checklist my staff follows.

There's some video, and links to help you increase your social 
media profits.

A paid access to the Social Media Checklist will be out soon,
Use the link above today to lock in access.


Today's Tool Tip

Introducing the NeoBar

The first Web 3.0 Browser Toolbar

Web 3.0 defines how the individual receives the right content, 
at the right time, from anywhere.  Macte Labs is pleased 
to introduce the NeoBar, not just a toolbar, but a complete 
platform designed to enable clients to deliver:

* Visually appealing consistent solution for all web browsers
* Built to share, interact and engage clients at appropriate 
  moments
* Capable of working quietly in the background and is non-invasive, 
  non-obtrusive
* Infinitely dynamic and based on contextual, behavioral, 
  demographic, geographic and/or community preferences.

*** and more...

To find out more, click here:


Today's Special Tip

A New Star on Social Media Sky! Join Now!

Pinterest is a virtual pinboard to organize
and share the things you love. 

And its popularity is surging.
Do NOT stay outside. Get superb promotion!

Request an invitation by clicking here:


************************
The important thing is not being afraid to take a chance. 
Remember, the greatest failure is to not try. Once you find 
something you love to do, be the best at doing it.
Debbi Fields, founder of Mrs. Fields Cookies

*************************
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